Hi Alexa, Phil and Tim!
As mentioned on the call yesterday, we�ve (Ash, thank you Ash!) pulled the keywords from Calgary and performing keywords from CallRail (as a whole).
Here is the keyword breakdown for some of the top performers:
We can check keywords from ads based on conversion, but ads won�t give us data about quality of the call. Below are the pulled keywords from ads, below the first table is CallRail keywords. CallRail data doesn�t always contain the associated keyword and a lot of the calls are not marked for quality either, like we�ve discussed. We are using data from all the markets that is marked as there isn�t enough data from one individual market (because of the lack of call marketing).
Three keywords are paused because we were able to get other exact search terms from those keywords that were converting. No point in duplication.
This data is from Google Ads is from Sept 1st to Dec 19th. Most of the spending has gone towards top-performing keywords. The rest have remained low, except for three keywords where spend was around $200. Those keywords are now paused (you can view this as a keyword performance testing rule).
These are just the top performers, to check the full list use this link: https://docs.google.com/spreadsheets/d/1AZRUhKjdJytUOj1dEf7ABId8Ef9YHUIfKgbKCrcbLQQ/edit?usp=sharing)
If there is more data you�re looking for, please ask. We�re here to help!
Thank you,
Keyword status
Keyword
Conversions
Cost / conv.
Conv. rate
Avg. CPC
CTR
Search impr. share
Ad group
Clicks
Impr.
Enabled
[home care assistance calgary]
24.33
49.48
9.32%
4.61
22.6%
82.4%
Branding
261
1155
Enabled
private nurse calgary
13
56.78
7.3%
4.15
7.87%
35.93%
Private Nursing Care
178
2261
Enabled
[homecare calgary]
10
69.35
9.26%
6.42
10.96%
59.21%
Branding
108
985
Paused
senior home calgary
9
85.81
5.26%
4.52
5.11%
16.67%
Care in Assisted Living
171
3345
Enabled
[home care nurse calgary]
8.5
40.38
16.67%
6.73
16.94%
70.16%
Private Nursing Care
51
301
Enabled
"home care calgary"
7
113.06
4.24%
4.8
7.01%
34.42%
Branding
165
2354
Enabled
"senior home care calgary"
6
144.56
4.41%
6.38
7.33%
20.79%
Care in Assisted Living
136
1855
Enabled
[in-home nursing care calgary]
5
67.19
11.36%
7.63
11.43%
60.93%
Private Nursing Care
44
385
Enabled
home care calgary phone number
4
30.65
25%
7.66
8.33%
37.95%
Branding
16
192
Enabled
"home care assistance calgary"
3
28.57
13.04%
3.73
9.87%
38.82%
Branding
23
233
Enabled
[home care agency calgary]
3
41.65
10%
4.16
9.93%
52.88%
Branding
30
302
Enabled
"homecare assistance"
3
20.24
23.08%
4.67
10.4%
49.58%
Branding
13
125
Enabled
private registered nurse
3
109.77
3.57%
3.92
8.79%
32.97%
Private Nursing Care
84
956
Enabled
palliative home care nurse
3
80.02
4.17%
3.33
8.37%
32.51%
Private Nursing Care
72
860
Enabled
private respite care
3
93.44
3.61%
3.38
7.93%
36.6%
Private Nursing Care
83
1047
Enabled
[at home nurse services]
3
12.54
30%
3.76
20.41%
44.19%
Private Nursing Care
10
49
Enabled
caregivers home health care
3
95.77
4.41%
4.23
7.32%
29.57%
Caregiver
68
929
Enabled
"homecare services"
3
37.7
18.75%
7.07
3.36%
33.26%
General Search Terms
16
476
Paused
caregiving services
2.67
55.67
4.85%
2.7
5.38%
19.04%
General Search Terms
55
1022
Enabled
[in-home nursing care calgary]
2.5
50.17
11.36%
5.7
8.76%
62.69%
Hourly Home Care
22
251
Enabled
home care for elderly in their own homes
2.17
43.71
10.83%
4.74
8.16%
38.96%
Caregiver
20
245
Enabled
[private nursing care calgary]
2
70.1
6.9%
4.83
14.5%
66.1%
Private Nursing Care
29
200
Enabled
"private caregiver"
2
82.03
4.55%
3.73
9.48%
52.74%
Private Nursing Care
44
464
Enabled
"care services for seniors"
1.83
55.19
7.64%
4.22
7.87%
21.4%
Care in Assisted Living
24
305
Paused
[long term care calgary]
1.5
58.85
6.82%
4.01
12.09%
28.43%
Care in Assisted Living
22
182
Enabled
[temporary home care after surgery]
1.5
12.37
75%
9.28
28.57%
100%
Private Nursing Care
2
7
Enabled
hire a nurse after surgery
1.5
35.17
9.38%
3.3
14.95%
48.26%
Private Nursing Care
16
107
Enabled
in home help for seniors
1
507.45
1.03%
5.23
6.32%
16.74%
Care in Assisted Living
97
1534
Enabled
private home care for elderly
1
24.09
16.67%
4.02
9.23%
26.07%
Care in Assisted Living
6
65
Enabled
[nurse at home services]
1
196.13
2.86%
5.6
12.24%
65.42%
Private Nursing Care
35
286
Enabled
[private nurse calgary]
1
120.7
6.25%
7.54
16.67%
83.67%
Private Nursing Care
16
96
Enabled
private nurse services
1
76.4
5%
3.82
10.47%
40%
Private Nursing Care
20
191
Enabled
caregivers home health
1
262.71
2.38%
6.26
7.49%
35.67%
Caregiver
42
561
Enabled
private in home caregivers
1
111
6.67%
7.4
8.2%
39.12%
Caregiver
15
183
Enabled
"private home care alberta"
1
90.49
4.35%
3.93
14.38%
52.15%
Hourly Home Care
23
160
Enabled
[self managed care alberta]
1
109.3
1.59%
1.73
23.33%
46.79%
General Search Terms
63
270
Enabled
[home care services]
1
66.57
16.67%
11.1
8.57%
33.62%
General Search Terms
6
70
Enabled
home care after surgery
0.5
191.92
1.52%
2.91
10.44%
44.46%
Private Nursing Care
33
316
Here are the top keywords from CallRail that are marked as qualified and have a good number of conversions as well.
"companion for elderly private"
"companionship services"
"home care assistance calgary"
[home caregiver services]
[in home care]
"home care calgary"
"home care services"
"in home care"
[caregiver services]
[in-home nursing care calgary]
24 hour home care for seniors
caregivers home health
companions for the elderly
cost of in home care for elderly
home care assistance for elderly
home caregiver services
home healthcare agencies
homecare assistance
homecare calgary
homecare services
in home help for seniors
in-home nursing care calgary
live in caregiver
live in companion for elderly
private caregiver for elderly
private home care for elderly
private home care services
private registered nurse
private respite care
John McColman
In Front Marketing
403.861.9727
john@infrontmarketing.ca <mailto:john@infrontmarketing.ca>