Hi Timothy,
I’ve updated the Oakville map. Sorry about that!
Thank you!
Patrick Zehnder
In Front Marketing
Results Driven Performance Marketing
patrick@infrontmarketing.ca<mailto:patrick@infrontmarketing.ca%0d>
Suite 401 – 255 17 Ave SW, Calgary, AB
From: Timothy Thomas <tt@thekey.com>
Sent: Wednesday, July 12, 2023 7:02 AM
To: Alexa Graziani <agraziani@thekey.com>
Cc: Patrick Zehnder <patrick@infrontmarketing.ca>; Megan Heinen <mheinen@thekey.com>; Mathew Pust <mathew@infrontmarketing.ca>; John McColman <john@infrontmarketing.ca>; Arshdeep Brar <ash@infrontmarketing.ca>
Subject: Re: Q2 & June In Front Marketing Campaign Results
You don't often get email from tt@thekey.com<mailto:tt@thekey.com>. Learn why this is important<https://aka.ms/LearnAboutSenderIdentification>
I noticed the Oakville targeting map is incorrect (showing winnipeg). Could you please update it?
Thanks
On Tue, Jul 11, 2023 at 5:00 PM Alexa Graziani <agraziani@thekey.com<mailto:agraziani@thekey.com>> wrote:
Thank you, Patrick!
Adding Tim here as well.
Please move forward with the areas outlined except do not remarket visitors in that 12-30 day window. For now, we want to work on optimizing everything else before we consider adding in remarketing.
Sincerely,
On Tue, Jul 11, 2023 at 1:27 PM Patrick Zehnder <patrick@infrontmarketing.ca<mailto:patrick@infrontmarketing.ca>> wrote:
Hello Alexa & Megan,
It was great to meet you today! Thank you for taking the time to review your Q2 results.
Here is the link for the Q2 Report<https://www.canva.com/design/DAFnrtMay0w/-2pd2bo88bZSHJ_MmjgTBg/edit?utm_content=DAFnrtMay0w&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton> as well as the June Report<https://www.canva.com/design/DAFnsiE_UOM/50EkowRA5IdpEa869fts7w/edit?utm_content=DAFnsiE_UOM&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton>.
I have also attached an Excel spreadsheet which covers Q2 by conversions and postal codes, expanding on the last few slides in the Q2 report.
Some additional resources:
Calgary Community Profiles<https://www.calgary.ca/communities/profiles.html>
How to read auction insights<https://support.google.com/google-ads/answer/2579754?hl=en>
Comparing UA and GA4 Metrics<https://support.google.com/analytics/answer/11986666?hl=en#zippy=%2Cin-this-article>
An additional attachment reviewing engagement rates in GA4.
This week, we’ll review some additional items with Ash for campaign adjustments, including investigating opportunities for household income and age targeting, and explore the possibility of remarketing visitors in that 12-30 day window where we’re seeing a little spike in conversions. We’ll also be looking at additional negative keywords based on services that don’t apply and competitors.
Please let us know if you have any questions!
Thank you!
Patrick Zehnder
In Front Marketing
Results Driven Performance Marketing
patrick@infrontmarketing.ca<mailto:patrick@infrontmarketing.ca%0d>
Suite 401 – 255 17 Ave SW, Calgary, AB
--
Alexa Graziani
Senior Marketing Manager - Consumer Growth
Please note my email has changed:
agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
(650) 416-1538 Ext. 181538
TheKey.com <https://www.thekey.com/>
[TheKey]<https://homecareassistance.com/>
--
Tim Thomas
Head of Canada Division
Please note my email has changed:
tt@TheKey.com<mailto:tt@thekey.com>
(514) 591-9387
TheKey.ca<https://www.thekey.ca/>
[TheKey]<https://www.thekey.com/>