Re: Rebranding in Canada

From
Kathryn Allen <kzakskorn@thekey.com>
To
Timothy Thomas <tt@thekey.com>, Matt Vijayan <mvijayan@thekey.com>, Cameron Tuttle <ctuttle@thekey.com>
CC
Alexa Graziani <agraziani@thekey.com>, Dan Watson <dan.watson@thekey.com>
Date
Wed, 10 Aug 2022 08:56:30 -0700
Folder
INBOX
--0000000000004cdf3505e5e5182e Content-Type: text/plain; charset="UTF-8" Hi Tim, I can do next Tuesday from 9:30am-10:30am PST or anytime after 12:30pm. I could also do Wednesday from 2pm - 3pm PST. I would like this group to align, however, because I had told Matt that we would be launching the new brand center with a Canadian user group. I heard from Cameron this week that you will be printing certain marketing pieces locally and we will add Canada as part of phase two on the brand center (not sure timing on this) which I didn't realize, so sorry for the misinformation, Matt. So my question is - what is being printed locally for Canada and when? This way when I go over the Brand Center I can share what not to order, but direct them to the business cards, promote items, etc. Also keep in mind all of these materials have thekey.com, not .ca, so I see this as a gap plan until the website is fully launched. Dan/Cameron - when will Canada be added to the Brand Center as a user group? Best, Kathryn Kathryn Allen Director of Marketing, B2B and Franchise *Please note my email has changed:* kzakskorn@TheKey.com (925) 330-1106 TheKey.com [image: TheKey] On Tue, Aug 9, 2022 at 4:20 AM Timothy Thomas wrote: > Early next week please. Feel free to suggest some times. Thanks > > On Fri, Aug 5, 2022 at 8:28 PM Kathryn Allen wrote: > >> Maybe next week? Week after? >> >> Kathryn Allen >> Director of Marketing, B2B and Franchise >> *Please note my email has changed:* >> kzakskorn@TheKey.com >> (925) 330-1106 >> TheKey.com >> [image: TheKey] >> >> >> On Mon, Aug 1, 2022 at 7:56 AM Timothy Thomas wrote: >> >>> Hi Kathryn, >>> >>> Yes, that would be helpful. I can set up a meeting with the leaders when >>> you're available. Let me know. >>> >>> Thanks >>> Tim >>> >>> On Fri, Jul 29, 2022 at 3:33 PM Kathryn Allen >>> wrote: >>> >>>> Yes, all promo items are re-stocked! We are in the process of >>>> re-stocking generic collateral, but you are able to place orders with >>>> custom contact information through the site. >>>> >>>> I can do a run-through call of the Brand Center if that would be >>>> helpful for folks and speak to when to use each piece, etc. >>>> >>>> Best, >>>> Kathryn >>>> >>>> Kathryn Allen >>>> Director of Marketing, B2B and Franchise >>>> *Please note my email has changed:* >>>> kzakskorn@TheKey.com >>>> (925) 330-1106 >>>> TheKey.com >>>> [image: TheKey] >>>> >>>> >>>> On Fri, Jul 29, 2022 at 10:03 AM Dan Watson >>>> wrote: >>>> >>>>> Hi all! >>>>> >>>>> Taking executives off of this email chain so we can start getting to >>>>> work before our meeting next week! >>>>> >>>>> @Timothy Thomas - depending on your preference for >>>>> tracking expenses by office vs. region, we can get location codes in the >>>>> current Brand Center in time for these orders to be placed. >>>>> >>>>> +Kathryn Allen to help with what's working >>>>> best in the US. As far as the Starter Kit, you can find what we're using >>>>> in the US here: https://brand.thekey.com/thekey/guidelines/129 . >>>>> Actual orders may depend on stock levels in the Brand Center - especially >>>>> for promotional items/SWAG. >>>>> >>>>> Once we have a sense of the amount of edits, we should meet with >>>>> Cameron and team to plan edits. We may need to utilize your Canadian team >>>>> to execute these edits if resources are tight. >>>>> >>>>> The press release for the US is here: >>>>> https://thekey.com/press-release-2022 >>>>> >>>>> Yesterday, I asked our signage team to release all non-Quebec >>>>> locations. We are reviewing all held locations with this team, including >>>>> Canada and I will get a more specific status for those locations already in >>>>> process. >>>>> >>>>> Hope this is helpful! >>>>> Dan >>>>> >>>>> On Fri, Jul 29, 2022 at 8:41 AM Timothy Thomas wrote: >>>>> >>>>>> Hi Dan, >>>>>> >>>>>> Thanks for taking charge of this. Looking forward to our call next >>>>>> week. See my notes below. >>>>>> >>>>>> Off the top of my head here are a few important items >>>>>>>> -We will need to order all the branded materials, and marketing >>>>>>>> collateral for each office. Would you like to manage these orders >>>>>>>> by office or lump expenses into Canada overall? I will have locations set >>>>>>>> up to match this decision so that we can order items off of the Brand >>>>>>>> Center to support. Location codes take about a business day to get set up >>>>>>>> - as long as existing content will work for English-speaking Canada. If >>>>>>>> not, we need these edits to creative ASAP. I'd like to know what >>>>>>>> collateral is working best in the US and perhaps what you would recommend >>>>>>>> as a "starter package" for each location. It would make more sense for each >>>>>>>> office to manage these orders as their volumes would be quite different >>>>>>>> depending on market size. Our content writter Amanda Olliver has reviewed >>>>>>>> the first batch of collateral and made edits that I submited to you earlier >>>>>>>> this week. She's working