--0000000000005f96a305eecd2027 Content-Type: text/plain; charset="UTF-8" In order to maximize our time in the meeting, Alexa has asked me to outline a few options for how I believe that Pardot can support the French requirement. The final selection of the method will be based on further instruction or legal requirements you provide, but this can get the conversation going. 1. Every email template will display both English and French copy in one email. The only downside is that it may be a very long email for the user. 2. Add a hyperlink at the top or bottom of the English email template to View in French. The link would then open a html webpage that displays the email in French. The limitation here is that a French webpage would need to be created/published by Phil's team for every email campaign. Potential SEO implications as well. 3. Add a Language Preference field to all Lead, Contact and Client Account records. This would be the most difficult to implement and maintain. We cannot require the field for Canadian records and not require it for all records. This would also require 2 separate campaigns to be built for each email campaign; English and French. The audience lists would have to remain separate. If this field was left blank on any records, they would not receive any of your campaigns. I look forward to connecting next week to get your feedback. On Mon, Nov 28, 2022 at 6:36 PM Alexa Graziani wrote: > Hi All, > > We don't have any 1 hour overlaps this week or next week. > > I'm adding 30 mins this week to talk Pardot in particular and any other > tech items with Monica this week and then 30 mins next week to talk more > generally/about other specific items outside of Pardot first thing on > Monday. > > Let me know if there is any flexibility in schedules as I'd love to do it > all in an hour or get both 30 mins on the calendar for this week. > > Thanks, > > On Wed, Nov 23, 2022 at 9:42 AM Steve Koyanagi > wrote: > >> Yes; those should be in French. We can discuss whether that is feasible >> during our call. >> >> On Wed, Nov 23, 2022 at 9:36 AM Alexa Graziani >> wrote: >> >>> Hi Steve, >>> >>> One other example to call out is Pardot - we will be sending auto reply >>> emails from Pardot and would need to know if we have to send emails in >>> French in any cases. >>> >>> On Tue, Nov 22, 2022 at 6:33 PM Alexa Graziani >>> wrote: >>> >>>> Hi Steve, >>>> >>>> Yes, they would function completely as TheKey formerly Home Care >>>> Assistance, like our US market (but with nuances to fit the Canadian >>>> market). >>>> >>>> It would not be brand new though because we are taking the US structure >>>> and then modifying it for Canada. There will be a TheKey.ca site that >>>> mirrors the US site with Canadian updates like postal codes, new content, >>>> etc. They will be using the US collateral that is updated to >>>> reflect Canadian needs and French versions for Montreal. >>>> >>>> Sincerely, >>>> >>>> On Tue, Nov 22, 2022 at 10:19 AM Steve Koyanagi >>>> wrote: >>>> >>>>> Hi team, >>>>> >>>>> I think what would also be helpful is if you can define all aspects of >>>>> the rebrand and what it exactly includes. My assumption is that it >>>>> includes the new website, all new collateral,etc.? >>>>> >>>>> Let me know and then we can connect after the holiday. Thanks. >>>>> >>>>> >>>>> On Mon, Nov 21, 2022 at 11:30 AM Alexa Graziani >>>>> wrote: >>>>> >>>>>> Hi Steve, >>>>>> >>>>>> I'd like to set up a meeting with you and whoever else from legal is >>>>>> needed for after the Thanksgiving holiday to align on the legal aspects of >>>>>> rebranding in Quebec. >>>>>> >>>>>> From speaking to Tim, I understand that as long as our trademark is >>>>>> filed by June 2025 then we can operate as TheKey in the region. If we can't >>>>>> hit that timeline we aren't legally allowed to show an English word on a >>>>>> sign. >>>>>> >>>>>> Tim and I are aligned that using "TheKey" in English and then the >>>>>> French version of "Formerly Home Care Assistance" would make the most >>>>>> business sense for the market if we're legally allowed to do so. (Though >>>>>> Michelle, we can revisit this discussion together on the branding side of >>>>>> things.) >>>>>> >>>>>> Ultimately, we need to know whether we will be publishing Quebec as a >>>>>> traditional office, or if there are branding/legal nuances that must be >>>>>> handled for this office. >>>>>> >>>>>> Any thoughts or questions around this before I set up a call? >>>>>> >>>>>> Sincerely, >>>>>> >>>>>> -- >>>>>> Alexa Graziani >>>>>> Senior Marketing Manager - Consumer Growth >>>>>> * Please note my email has changed: * >>>>>> agraziani@thekey.com >>>>>> >>>>>> (650) 416-1538 Ext. 181538 >>>>>> TheKey.com >>>>>> [image: TheKey] >>>>>> >>>>> >>>> >>>> -- >>>> Alexa Graziani >>>> Senior Marketing Manager - Consumer Growth >>>> * Please note my email has changed: * >>>> agraziani@thekey.com >>>> >>>> (650) 416-1538 Ext. 181538 >>>> TheKey.com >>>> [image: TheKey] >>>> >>> >>>