Hi Alexa,
I’ve checked each market and the report (from the link below) and we don’t see any reference to “IFM – PRODUCT” in the reporting or in Google Ads. Everything has the new naming convention. Where / what account do you see the old naming scheme? Is there a location where you saw this?
Jan/Feb has all of the new names in there.
We look forward to taking a look at the March data (full recap). I’ll share with my team and we will dive into it.
Aside from the shorter month in February, the leads were down quite a bit in Mississauga (18 vs 28). It also seems that our ads showed up more compared to January, greater search impression share and higher CTR. Yet less conversions.
Waterloo is a little different to Mississauga. We are fighting for search impression share, so a lot of this could be because of the competition. However, conversions were down a lot. Phone calls in January were 72 vs 30 in February.
I’m having my team look at why these markets specifically dipped for Feb.
I’ve added the cost columns into the report for the two markets as well.
John McColman
In Front Marketing
403.861.9727
john@infrontmarketing.ca <mailto:john@infrontmarketing.ca>
From: Alexa Graziani <agraziani@thekey.com>
Date: Monday, March 13, 2023 at 1:08 PM
To: John McColman <john@infrontmarketing.ca>
Cc: Megan Heinen <mheinen@thekey.com>, Timothy Thomas <tt@thekey.com>
Subject: Re: Jan/Feb Reporting
Thanks, John! There were some really strong markets this time, like Calgary and Vancouver. There also were some locations that had signification drops in conversion, like Mississauga and Waterloo. I'm
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Thanks, John!
There were some really strong markets this time, like Calgary and Vancouver. There also were some locations that had signification drops in conversion, like Mississauga and Waterloo. I'm interested in hearing more about what you think led to these changes for the different market groupings.
I know there is a lot changing with budgets in March so please also plan to outline how you're monitoring those changes over the course of the month.
We've started to get some attribution into our analytics! The names in February are all still pulling in with the old naming structures, but in March, we can see the new structure which is great.
For IFM - Display (04.22.2022) can you rename that to G_Location_Display and then whatever else you want?
For January/February, we can't see attribution results broken out by location but we can see the following metrics overall from paid.
January
* 65 leads
* 33 opportunities (52% lead to opportunity conversion - calls converted at 57% and forms at 29%)
* 15 assessments completed (Tim - it looks like two of these are still open, I can send you the links to have the team look into them_
* 11 converted to client
* 8 SOC with revenue
* 24% opportunity to SOC
February
* 59 leads (10 are still open)
* 18 opportunities (31% lead to opp conversion rate, calls converted at 35% and forms at 18%)
* 14 assessments completed (3 are still open)
* 11 converted to client
* 9 SOC with revenue
* 44% opportunity to SOC (amazing work Tim!)
March is seeing these initial results:
* 25 leads (pacing on par with January)
* Vancouver is the top lead generator with 11
* Toronto is second highest with 7 but the leads are either still in the lead stage or have already closed
* 6 opportunities (pacing slow - might be a lag or something else, we are seeing this with the US markets as well)
* 5 assessments completed
* 3 converted to client
* Vancouver search, Vancouver Display, Winnipeg
* no SOC with revenue yet
Once we have a full set of March data, I will send a download to you ahead of our March review, John.
Can you please add an overview slide to the beginning of the deck that outlines the total budget for each market and the increase/decrease from the previous month plus total conversions for each market and the increase/decrease from the previous month? I want to be able to look at the big picture before diving into each market.
Also, Mississauga and Waterloo's campaign performance slides need the total cost column added.
Greatly appreciated!
Sincerely,
On Mon, Mar 13, 2023 at 11:09 AM John McColman <john@infrontmarketing.ca<mailto:john@infrontmarketing.ca>> wrote:
Hi All,
Please see the report for Jan/Feb.
https://www.canva.com/design/DAFc1APdDAk/WDVdvrad2OpSUhfK29XuQw/view?utm_content=DAFc1APdDAk&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton<https://shared.outlook.inky.com/link?domain=www.canva.com&t=h.eJxNkMtugzAQRX8lYtFVhbGBAJFQg4Sy6aKtqj521WAbcIhtZGxQW_Xfi8km23tmzlzNb-DMJTjsgt7acTogtCxLSEHNEFItEeOT6BSqqxPF1TOrqwF91O9sNsDI0_j61rePpPh0LwuaBV8enJVfVCvLlS1vdu62HOQIq6y8OqceDN-A5Ew4WV6EGsgWTNoZysttonHWahXc74LBt1TcatPFCckxidBZ9-ooVGvWkxLMwK1Q3doetQ2JMFAWN4ChaIsipSyNmiiNGY4pjhDeZ3kWJ0mWh2Tv7dzboTPwI0CJo-35wL_9CzxkHt5Ef_8i_2eG.MEQCIC7SlIj-BJwNwTS_tjTWlAZj6JOxEWVRS_USW3Bz2JWqAiB37ctArGlpoxhROtpov0LgQ_nSi1wHdiQTowAfVO_ZzA>
I believe we have a call tomorrow about this. This came in on Friday so I apologize for the delayed send.
Any questions, please let me know!
John McColman
In Front Marketing
403.861.9727
john@infrontmarketing.ca <mailto:john@infrontmarketing.ca>
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Alexa Graziani
Senior Marketing Manager - Consumer Growth
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