This is a multi-part message in MIME format --_----------=_MCPart_1177807404 Content-Type: text/plain; charset="us-ascii" ** November 21st B2B Toolkit ------------------------------------------------------------ Upcoming CEU Webinar on Cultural and Ethical Considerations in the Mistreatment of Elders! We are excited to share we will be hosting a 2-hour webinar on Tuesday, December 13th from 5:45 pm - 8:00 pm ET for Continuing Education Units (CEUs) that you can market to social workers, nurses, case managers, and counselors. Diane Bigler, LCSW, LSCSW, will be our featured speaker, and Dr. Shadi Gholizadeh, TheKey's Director of Memory Care Programs, will also be weighing in on this topic. Our partner, CEU Creations, has created fliers to help you promote the webinar to your referral partners. You can access them here (https://drive.google.com/drive/folders/1INinf3BqSwS_4u0Kk36JD3yf0oU-DtWe?usp=share_link) . You can also register for the webinar by clicking here (https://www.ceucreationsinc.com/events/cultural-and-ethical-considerations-in-the-mistreatment-of-elders-complimentary-ce-event-courtesy-of-thekey/) . We will also be incorporating social media content into the calendar over the next few weeks so you can promote this on LinkedIn! Webinar featuring our Director of Memory Care Programs, Dr. Gholizadeh Recap First, a huge shoutout to Dr. Shadi for a very educational, powerful, and engaging seminar! Feedback has been overwhelmingly positive from trusted advisor attendees--and she has received many follow-up emails, some even asking to learn more about TheKey, and inquiring about care for a loved one! We wanted to provide a quick recap and follow-up strategies from last week's webinar. We had 204 people register for the presentation with 137 people attending live! For some quick context -- past webinars we've done usually have a 30-40% live attendance rate. The fact we had 67% attend live shows how much our audience valued this content and found it interesting. We will continue to leverage Dr. Shadi and her expertise through this year and into the next...so stay tuned! Here is the excel sheet (https://docs.google.com/spreadsheets/d/15kpvIR334WA6IYuyand2K6Vr1-uvVOPzUX1FIoB-WVs/edit?usp=sharing) with a list of registrants and attendees (two separate tabs). For those of your contacts who registered but didn't attend, feel free to follow up with the webinar recording (https://us02web.zoom.us/rec/share/wj8wiimrNcH1ucrV2EifL5zXzx66dua-LnTbg_0dzwDeM9DCb_kR8bSeZGPuLqK3.pJghudjpvYfPnP3Q) . Passcode: SE3%U&G4. Kathryn Allen will also be sending out an email with the recording to all registrants. Gratitude Email going out to all of your Referral Partners this Wednesday, November 23rd In line with our attitude of gratitude theme this month at TheKey, we will be sending the above email out to your referral partners this Wednesday on your behalf. This will be going out to all referral partners that have an email address (please update any important contacts before Weds.) in Salesforce in the U.S. and Canada. If you would like to send a personal email to some of your referral partners, feel free to customize this template (https://docs.google.com/document/d/17HdVFQBKb48aGnB-rzYpfMvMaK2IgdgSYMu5l3bakgc/edit?usp=sharing) ! Brand Center Updates and New Sales Materials! As we've shared, we are continuing to add our existing materials to the new Brand Center as part of a phased approach. Friday we updated the shortcuts on the home page to link directly to our Senior Living Community Case Studies and broader sell sheets category that includes some of our popular one-sheets here (https://thekey.worksmartsuite.com/UserContentQuickOrder.aspx?category=64) . We also have updated our Brand Center approval process through the end of the year. We will be approving orders every other Thursday instead of multiple times a week, so please plan accordingly. The next approval date will be next Thursday, December 1st. Attitude of Gratitude LinkedIn Banner November is Family Caregivers Month--a time to recognize and show appreciation for both family caregivers and professional caregivers at TheKey. Their slogan is #CaregivingHappens, a hashtag you will see on our family caregiver-related social content throughout the month. We have created a new LinkedIn banner (https://drive.google.com/file/d/1bYBbP12WAgv8HibndFotWtAj1aAM--YI/view?usp=share_link) for you to upload to your personal profile that reflects our November theme at TheKey, which is "Attitude of Gratitude". Referral Partner Attitude of Gratitude Spotlight Take time this month to show gratitude for your referral partners that you appreciate and support you. These are people you may consider friends or people who think of you first when their resident, client, or patient has a home care need. Here is the customizable Referral Spotlight (https://drive.google.com/file/d/1tXzoqFA1HrkaSPtJ-b1JfkMkL7esWR3g/view?usp=share_link) . Here are some captions you can personalize: * Tis' the season