Hi Tim,
Very affluent area, but not worth 33% of our budget. We have had some
client starts in this postal code though. Sharon lives in this area so
would have the best insight.
Dennis Fancy, BSP
Care Solutions Manager
TheKey.ca <https://thekey.ca/>
[image: TheKey]
On Mon, Nov 27, 2023 at 12:32 PM Timothy Thomas <tt@thekey.com> wrote:
> Hey guys,
>
> One more code to look at V6Z. It's eating up a lot of spend so let me
> know what you think.
> Thanks
>
> ---------- Forwarded message ---------
> From: Alexa Graziani <agraziani@thekey.com>
> Date: Mon, Nov 27, 2023 at 1:18 PM
> Subject: Re: [External] Postal Code Review for Vancouver
> To: Timothy Thomas <tt@thekey.com>
>
>
> Hi Tim,
>
> One more ask - what are your/the team's thoughts on postal code *V6Z*? IT
> made up roughly 33% of our spend in the last 8 weeks but I don't see any
> leads from that postal code in the timeframe shown in the google sheet. The
> time frames don't match exactly because our Tableau reports are undergoing
> issues but almost $6k of spend in that one postal code seems like way too
> much. We should likely remove it, add radius targeting, and/or lower our
> bid adjustments.
>
> If the team does not think the postal code is worth keeping, we will
> remove it completely. If there are areas within it they'd like to target,
> we can try to keep those specific areas like we're doing with the other
> ones they suggested.
>
> *Please provide feedback form the team tomorrow or Wednesday so that I can
> have InFront make the changes on Thursday.*
>
> Sincerely,
>
> On Mon, Nov 27, 2023 at 10:13 AM Alexa Graziani <agraziani@thekey.com>
> wrote:
>
>> Great! I'll ask InFront if we can update to this format instead.
>>
>> On Mon, Nov 27, 2023 at 6:26 AM Timothy Thomas <tt@thekey.com> wrote:
>>
>>> Hi Alexa,
>>>
>>> Here is the team's feedback on the postal codes in Vancouver. Let me
>>> know if this works!
>>>
>>> ---------- Forwarded message ---------
>>> From: Dennis Fancy <dfancy@thekey.com>
>>> Date: Fri, Nov 24, 2023 at 2:40 PM
>>> Subject: Re: [External] Postal Code Review for Vancouver
>>> To: Timothy Thomas <tt@thekey.com>
>>> Cc: Sharon Speirs <sspeirs@thekey.com>
>>>
>>>
>>> Here were the comments I had posted. Looks like Sharon and I are on the
>>> same page for the majority.
>>>
>>> Postal Code City Comments
>>> V1M Langley
>>> Target Walnut Grove Only
>>> V3R Surrey
>>> Target Guildford Only
>>> V3T Surrey
>>> Remove Postal Code
>>> V4A White Rock
>>> Keep, affluent area but last few calls very price sensitive
>>> V4K Delta
>>> Target Tsawwassen Only
>>> V4L Delta
>>> Remove Postal Code
>>> V4W Langley
>>> Target Aldergrove Only
>>> V5T Vancouver
>>> Remove Postal Code
>>> V9K Qualicum Beach
>>> Remove Postal Code
>>> V6K Nelson Remove Postal Code
>>> Dennis Fancy, BSP
>>> Care Solutions Manager
>>>
>>> TheKey.ca <https://thekey.ca/>
>>>
>>> [image: TheKey]
>>>
>>>
>>> On Fri, Nov 24, 2023 at 8:44 AM Timothy Thomas <tt@thekey.com> wrote:
>>>
>>>> I think we can forgo the meeting as I've reviewed Alexa's questions and
>>>> it's pretty straight forward.
>>>>
>>>> Dennis & Sharon, open up this spreadsheet -
>>>> https://docs.google.com/spreadsheets/d/1xbbkp7maF97HYy9K3EL3Hbjl5e8HgY4Z/edit#gid9115315
>>>>
>>>> Take a look at the first 10 records as Alexa is trying to determine if
>>>> we should continue to target these postal codes given Denis' notes saying
>>>> that either the caller is not financially qualified or a "location issue"
>>>>
>>>> Here are the postal codes being referenced -
>>>>
>>>> V1M
>>>> V3R
>>>> V3T
>>>> V4A
>>>> V4K
>>>> V4K
>>>> V4L
>>>> V4W
>>>> V5T
>>>> V9K
>>>>
>>>> Perhaps there are regions within these postal codes that we might want
>>>> to block off, which we can do via geo-fence radius targeting instead of
>>>> selecting the postal code at large. If so, mention the neighbourhoods that
>>>> we should include
>>>>
>>>> We haven't had much success in Vancouver as of late so if we can
>>>> improve our targeting, that would be great.
>>>>
>>>> Thanks and let me know if you have any questions.
>>>>
>>>> On Thu, Nov 23, 2023 at 2:03 PM Sharon Speirs <sspeirs@thekey.com>
>>>> wrote:
>>>>
>>>>> sure
>>>>>
>>>>> On Thu, Nov 23, 2023 at 10:48 AM Dennis Fancy <dfancy@thekey.com>
>>>>> wrote:
>>>>>
>>>>>> Yes for sure Tim.
>>>>>>
>>>>>> On Thu, Nov 23, 2023 at 12:44 PM Timothy Thomas <tt@thekey.com>
>>>>>> wrote:
>>>>>>
>>>>>>> Hi Dennis & Sharon,
>>>>>>>
>>>>>>> Can we meet for a few minutes tomorrow to review the email below?
>>>>>>>
>>>>>>> Thanks,
>>>>>>> Tim
>>>>>>>
>>>>>>> ---------- Forwarded message ---------
>>>>>>> From: Alexa Graziani <agraziani@thekey.com>
>>>>>>> Date: Fri, Nov 17, 2023 at 12:06 PM
>>>>>>> Subject: Re: [External] Postal Code Review for Vancouver
>>>>>>> To:
>>>>>>> Cc: Timothy Thomas <tt@thekey.com>, Megan Heinen <mheinen@thekey.com
>>>>>>> >
>>>>>>>
>>>>>>>
>>>>>>> Hi Tim,
>>>>>>>
>>>>>>> Do you have time on Monday/Tuesday of next week to review the leads
>>>>>>> highlighted in yellow/orange/green here
>>>>>>> <https://docs.google.com/spreadsheets/d/1xbbkp7maF97HYy9K3EL3Hbjl5e8HgY4Z/edit#gid9115315>
>>>>>>> with the team?
>>>>>>>
>>>>>>> What I'd love to know is:
>>>>>>>
>>>>>>> - yellow -* what about the lead's location made it bad? *Is the
>>>>>>> whole postal code worth removing? Maybe we will need to add radius
>>>>>>> targeting.
>>>>>>> - green - this postal code had closed leads that mentioned bad
>>>>>>> location and also qualified leads. *Do areas within this postal
>>>>>>> code differ?* These might be good candidates for radius
>>>>>>> targeting additions.
>>>>>>> - orange - we are not actively targeting these locations. *Does
>>>>>>> it make sense to add them?* These leads likely came from
>>>>>>> searches done in a different postal code we do target but the area but
>>>>>>> actual care is in that postal code.
>>>>>>>
>>>>>>>
>>>>>>> Also, what are your/the team's thoughts on postal code *V6Z*? IT
>>>>>>> made up roughly 33% of our spend in the last 8 weeks but I don't see any
>>>>>>> leads from that postal code in the timeframe shown in this google sheet.
>>>>>>> The time frames don't match exactly because our Tableau reports are
>>>>>>> undergoing issues but almost $6k of spend in that one postal code seems
>>>>>>> like way too much. We should likely remove it, add radius targeting, and/or
>>>>>>> lower our bid adjustments.
>>>>>>>
>>>>>>> If you can provide me this feedback on Monday/Tuesday, I can review
>>>>>>> it on Wednesday and give InFront direction by EOD Wed on what changes they
>>>>>>> should make. That way they can make them by the end of that week even
>>>>>>> though I'll be OOO for Thanksgiving.
>>>>>>>
>>>>>>> Sincerely,
>>>>>>>
>>>>>>>
>>>>>>> On Fri, Nov 17, 2023 at 8:40 AM Alexa Graziani <agraziani@thekey.com>
>>>>>>> wrote:
>>>>>>>
>>>>>>>> Thank you! Can you also send that heat map that has those yellow
>>>>>>>> sections for which get the most engagement so we can see it visually as
>>>>>>>> well?
>>>>>>>>
>>>>>>>> On Fri, Nov 17, 2023 at 8:23 AM Arshdeep Brar <
>>>>>>>> ash@infrontmarketing.ca> wrote:
>>>>>>>>
>>>>>>>>> Hi Alexa,
>>>>>>>>>
>>>>>>>>> Please use the link below to access the postal code performance
>>>>>>>>> data for Vancouver.
>>>>>>>>>
>>>>>>>>> https://docs.google.com/spreadsheets/d/1IUlwmWur76BTthbHX18vAOLDAFfYalChN3uztigS52Q/edit?usp=sharing
>>>>>>>>> Thanks,
>>>>>>>>> Ash
>>>>>>>>>
>>>>>>>>> <https://docs.google.com/spreadsheets/d/1IUlwmWur76BTthbHX18vAOLDAFfYalChN3uztigS52Q/edit?usp=sharing>
>>>>>>>>> Location report vancouver 8 weeks - 21 September 2023 - 16
>>>>>>>>> November 2023
>>>>>>>>> <https://docs.google.com/spreadsheets/d/1IUlwmWur76BTthbHX18vAOLDAFfYalChN3uztigS52Q/edit?usp=sharing>
>>>>>>>>> Location report vancouver
>>>>>>>>> Location,Campaign,Clicks,Impr.,CTR,Currency code,Avg.
>>>>>>>>> CPC,Cost,Conversions,Cost / conv.,Conv. rate,Conv. value,Impr. (Top)
>>>>>>>>> %,Impr. (Abs. Top) % V1M, British Columbia,
>>>>>>>>> Canada,G_Vancouver_NB_IFM_General_Search_(04.22.22),58,523,11.09%,CAD,8.06,467.24,2,233.62,3.45%,200,93.5%
>>>>>>>>> docs.google.com
>>>>>>>>>
>>>>>>>>>
>>>>>>>>> *Ash Brar*
>>>>>>>>>
>>>>>>>>> In Front Marketing
>>>>>>>>>
>>>>>>>>> Results Driven Performance Marketing
>>>>>>>>>
>>>>>>>>>
>>>>>>>>>
>>>>>>>>> 587.969.7574
>>>>>>>>>
>>>>>>>>> *ash@infrontmarketing.ca <ash@infrontmarketing.ca>*
>>>>>>>>>
>>>>>>>>> Suite 401 – 255 17 Ave SW, Calgary, AB
>>>>>>>>> <https://www.google.com/maps/search/255+17+Ave+SW,+Calgary,+AB?entry=gmail&source=g>
>>>>>>>>>
>>>>>>>>>
>>>>>>>>> ------------------------------
>>>>>>>>> *From:* Alexa Graziani <agraziani@thekey.com>
>>>>>>>>> *Sent:* Thursday, November 16, 2023 4:12 PM
>>>>>>>>> *To:* John McColman <john@infrontmarketing.ca>; Arshdeep Brar <
>>>>>>>>> ash@infrontmarketing.ca>
>>>>>>>>> *Cc:* Timothy Thomas <tt@thekey.com>; Megan Heinen <
>>>>>>>>> mheinen@thekey.com>
>>>>>>>>> *Subject:* Re: [External] Postal Code Review for Vancouver
>>>>>>>>>
>>>>>>>>> Hi Team,
>>>>>>>>>
>>>>>>>>> For Vancouver specifically, can you please send the postal codes
>>>>>>>>> for review by EOD tomorrow?
>>>>>>>>>
>>>>>>>>> Thank you,
>>>>>>>>>
>>>>>>>>> On Tue, Nov 14, 2023 at 10:59 AM Alexa Graziani <
>>>>>>>>> agraziani@thekey.com> wrote:
>>>>>>>>>
>>>>>>>>> Hi John and Ash,
>>>>>>>>>
>>>>>>>>> Let's review our postal code target for Vancouver on our call. I
>>>>>>>>> meant to send this yesterday but looks like it got stuck in my drafts. I'll
>>>>>>>>> share more about it when we meet in a moment.
>>>>>>>>>
>>>>>>>>> I looked at our closed leads from the last 8 weeks and 46% of the
>>>>>>>>> closed leads (13/28) had something negative to say about the location in
>>>>>>>>> the chatter notes the team leaves. Things like "not a very good lead given
>>>>>>>>> the location", "given where the caller lives there is probably no way they
>>>>>>>>> could ever afford our services", and "The area she said that they live in
>>>>>>>>> is not very affluent."
>>>>>>>>>
>>>>>>>>> Let's review it together to see how we can hone in on the
>>>>>>>>> targeting further. The keywords overall look fine. I've attached the
>>>>>>>>> information for reference. I've also attached a document that shows the
>>>>>>>>> postal code information we have for the paid leads. We can't match all the
>>>>>>>>> SOC to postal codes so it's not a complete set of information, but it might
>>>>>>>>> help us directionally.
>>>>>>>>>
>>>>>>>>> Thanks,
>>>>>>>>>
>>>>>>>>> --
>>>>>>>>> Alexa Graziani
>>>>>>>>> Senior Marketing Manager - Consumer Growth
>>>>>>>>> *Please note my email has changed: *
>>>>>>>>> agraziani@thekey.com
>>>>>>>>> <https://urldefense.proofpoint.com/v2/url?u=https-3A__brand.thekey.com_esg_agraziani-40thekey.com&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=N7whujKrgUQBNHqyUH3eJ3T_d1UNDIA-9AcDli-gIgz_PJFzbH_CFVU-HUti8tci&s=xI9a2TwVPH26JcgHZfKArpjcXvViReoNd8XjM1MrUYo&e=>
>>>>>>>>> (650) 416-1538 Ext. 181538
>>>>>>>>> TheKey.com
>>>>>>>>> <https://urldefense.proofpoint.com/v2/url?u=https-3A__www.thekey.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=N7whujKrgUQBNHqyUH3eJ3T_d1UNDIA-9AcDli-gIgz_PJFzbH_CFVU-HUti8tci&s=zuRJ76baUqkboqTueyyYzpjzenr00ctIfULBPmNZqx0&e=>
>>>>>>>>> [image: TheKey]
>>>>>>>>> <https://urldefense.proofpoint.com/v2/url?u=https-3A__homecareassistance.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=N7whujKrgUQBNHqyUH3eJ3T_d1UNDIA-9AcDli-gIgz_PJFzbH_CFVU-HUti8tci&s=xPG1D81Cpls0uHAhwcnx9akJfDESzBJUOM4jfhxkAUs&e=>
>>>>>>>>>
>>>>>>>>>
>>>>>>>>>
>>>>>>>>> --
>>>>>>>>> Alexa Graziani
>>>>>>>>> Senior Marketing Manager - Consumer Growth
>>>>>>>>> *Please note my email has changed: *
>>>>>>>>> agraziani@thekey.com
>>>>>>>>> <https://urldefense.proofpoint.com/v2/url?u=https-3A__brand.thekey.com_esg_agraziani-40thekey.com&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=N7whujKrgUQBNHqyUH3eJ3T_d1UNDIA-9AcDli-gIgz_PJFzbH_CFVU-HUti8tci&s=xI9a2TwVPH26JcgHZfKArpjcXvViReoNd8XjM1MrUYo&e=>
>>>>>>>>> (650) 416-1538 Ext. 181538
>>>>>>>>> TheKey.com
>>>>>>>>> <https://urldefense.proofpoint.com/v2/url?u=https-3A__www.thekey.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=N7whujKrgUQBNHqyUH3eJ3T_d1UNDIA-9AcDli-gIgz_PJFzbH_CFVU-HUti8tci&s=zuRJ76baUqkboqTueyyYzpjzenr00ctIfULBPmNZqx0&e=>
>>>>>>>>> [image: TheKey]
>>>>>>>>> <https://urldefense.proofpoint.com/v2/url?u=https-3A__homecareassistance.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=N7whujKrgUQBNHqyUH3eJ3T_d1UNDIA-9AcDli-gIgz_PJFzbH_CFVU-HUti8tci&s=xPG1D81Cpls0uHAhwcnx9akJfDESzBJUOM4jfhxkAUs&e=>
>>>>>>>>>
>>>>>>>>
>>>>>>>>
>>>>>>>> --
>>>>>>>> Alexa Graziani
>>>>>>>> Senior Marketing Manager - Consumer Growth
>>>>>>>> * Please note my email has changed: *
>>>>>>>> agraziani@thekey.com
>>>>>>>> <https://brand.thekey.com/esg/agraziani@thekey.com>
>>>>>>>> (650) 416-1538 Ext. 181538
>>>>>>>> TheKey.com <https://www.thekey.com/>
>>>>>>>> [image: TheKey] <https://homecareassistance.com/>
>>>>>>>>
>>>>>>> <https://homecareassistance.com/>
>>>>>>>>
>>>>>>>
>>>>>>>
>>>>>>> --
>>>>>>> Alexa Graziani
>>>>>>> Senior Marketing Manager - Consumer Growth
>>>>>>> * Please note my email has changed: *
>>>>>>> agraziani@thekey.com
>>>>>>> <https://brand.thekey.com/esg/agraziani@thekey.com>
>>>>>>> (650) 416-1538 Ext. 181538
>>>>>>> TheKey.com <https://www.thekey.com/>
>>>>>>> [image: TheKey] <https://homecareassistance.com/>
>>>>>>>
>>>>>>>
>>>>>>> --
>>>>>>> Tim Thomas
>>>>>>> Head of Canada Division
>>>>>>> *Please note my email has changed:*
>>>>>>> tt@TheKey.com <tt@thekey.com>
>>>>>>> (514) 591-9387
>>>>>>> TheKey.ca <https://www.thekey.ca/>
>>>>>>> [image: TheKey] <https://www.thekey.com/>
>>>>>>>
>>>>>>
>>>>
>>>> --
>>>> Tim Thomas
>>>> Head of Canada Division
>>>> *Please note my email has changed:*
>>>> tt@TheKey.com <tt@thekey.com>
>>>> (514) 591-9387
>>>> TheKey.ca <https://www.thekey.ca/>
>>>> [image: TheKey] <https://www.thekey.com/>
>>>>
>>>
>>>
>>> --
>>> Tim Thomas
>>> Head of Canada Division
>>> *Please note my email has changed:*
>>> tt@TheKey.com <tt@thekey.com>
>>> (514) 591-9387
>>> TheKey.ca <https://www.thekey.ca/>
>>> [image: TheKey] <https://www.thekey.com/>
>>>
>>
>>
>> --
>> Alexa Graziani
>> Senior Marketing Manager - Consumer Growth
>> * Please note my email has changed: *
>> agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
>> (650) 416-1538 Ext. 181538
>> TheKey.com <https://www.thekey.com/>
>> [image: TheKey] <https://homecareassistance.com/>
>>
>
>
> --
> Alexa Graziani
> Senior Marketing Manager - Consumer Growth
> * Please note my email has changed: *
> agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
> (650) 416-1538 Ext. 181538
> TheKey.com <https://www.thekey.com/>
> [image: TheKey] <https://homecareassistance.com/>
>
>
> --
> Tim Thomas
> Head of Canada Division
> *Please note my email has changed:*
> tt@TheKey.com <tt@thekey.com>
> (514) 591-9387
> TheKey.ca <https://www.thekey.ca/>
> [image: TheKey] <https://www.thekey.com/>
>