Postal Code / Targeting Review for Montreal

From
Alexa Graziani <agraziani@thekey.com>
To
Louise Scanlan <louise@20eight.ca>
CC
Timothy Thomas <tt@thekey.com>, Megan Heinen <mheinen@thekey.com>
Date
Wed, 29 Nov 2023 10:04:22 -0800
Folder
INBOX
Hi Louise,

Can you please send a postal code/location targeting performance review for
Montreal by EOD next Thursday, 12/7?

I'd like to see the map visualization from the platform as well as a
breakdown of spending/performance for all the areas we're targeting.

The goal here is to review this against a) our down-funnel Tableau
reporting to see how it compares to postal codes generating clicks that
have led to SOC and b) the local team's knowledge of which areas tend to
lead to SOC for their market.

Any changes to our location targeting will be the first of our 2024
optimizations, which I'd like to go live the first week of January.

Sincerely,

-- 
Alexa Graziani
Senior Marketing Manager - Consumer Growth
* Please note my email has changed: *
agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
(650) 416-1538 Ext. 181538
TheKey.com <https://www.thekey.com/>
[image: TheKey] <https://homecareassistance.com/>

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