--000000000000382a1006141a1c62 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Thank you! On Wed, Mar 20, 2024 at 9:23=E2=80=AFAM Arshdeep Brar wrote: > L6A Excluded > > > *Ash Brar* > > In Front Marketing > > Results Driven Performance Marketing > > > > 587.969.7574 > > *ash@infrontmarketing.ca * > > Suite 401 =E2=80=93 255 17 Ave SW, Calgary, AB > > > ------------------------------ > *From:* Alexa Graziani > *Sent:* Tuesday, March 19, 2024 4:51 PM > *To:* Arshdeep Brar > *Cc:* Patrick Zehnder ; John McColman john@infrontmarketing.ca>; Timothy Thomas ; Megan Heinen mheinen@thekey.com>; Kira Farnham > *Subject:* Re: Initial Postal Code Changes from February Results > > Hi Ash, > > Can you also please exclude L6A for Toronto? That's outside their service > area. > > On Fri, Mar 8, 2024 at 1:36=E2=80=AFPM Alexa Graziani > wrote: > > Whoops, yes, thank you for matching them to the right locations! > > T1X - yes remove from Calgary > > T0L - oh interesting. Given it covers part of the area we were actively > targeting, let's actually not exclude it for now. Let's wait until we hav= e > some more data to decide. > > R2V - yes remove from Winnipeg (I must have swapped the notes on which > postal code went with which) > > Thank you! > > > On Fri, Mar 8, 2024 at 12:28=E2=80=AFPM Arshdeep Brar > wrote: > > Hey Alexa, > > > Thanks for sending these; the notes are very helpful for the context; > appreciate it! > Also, there seems to be a little bit of mix-up in the markets for FSAs > > > Toronto: > M3M - DONE > T1X - this one seems to be next to Calgary, please let me know if we want > to remove it from there. > > Winnipeg: > R2C: done > R0E: done > R5A: done > > Calgary: > T0L: We are excluding this for now, but there might be a little bit of an > issue with this area. technically, it should not include the Okotoks area > and some of the other Calgary areas, but in Google Ads UI, it shows that > this area will cover some of the areas that are even outside of this FSA. > So, in our next month's review, let's review it further if we see any > activity out of this or not and how it affects the overall performance. > > R2V: > This one seems to be near Winnipeg. Please let me know if we want to > remove it from there. > > Thanks, > Ash > > *Ash Brar* > > In Front Marketing > > Results Driven Performance Marketing > > > > 587.969.7574 > > *ash@infrontmarketing.ca * > > Suite 401 =E2=80=93 255 17 Ave SW, Calgary, AB > > > ------------------------------ > *From:* Alexa Graziani > *Sent:* Friday, March 8, 2024 11:05 AM > *To:* Arshdeep Brar > *Cc:* Patrick Zehnder ; John McColman john@infrontmarketing.ca>; Timothy Thomas ; Megan Heinen mheinen@thekey.com>; Kira Farnham > *Subject:* Initial Postal Code Changes from February Results > > Hi Ash and Team, > > We're so excited about our lead volume in February! We saw strong volume > and a fairly stable conversion rate to opportunity. > > Given we had so much data, I did a review of our closed leads and would > like to make the following initial changes to our targeting before we do = a > larger-scale review. > > - *Calgary* > - *exclude T0L* - we want to exclude this area since it was noted > as too difficult to staff on a lead we received from here in Februa= ry. > Let's make the Pirmez Creek radius a bit smaller if that's what may= have > triggered it. > - *instead of targeting the whole R2V postal code, let's use radius > targeting to just target the northern half that's in the higher inc= ome > bracket.* We'd like to exclude the lower half, including Garden > City, since it was noted as a generally unqualified part of town on= a lead > we received from there in February. > - *Winnipeg* > - *exclude R2C from targeting -* 3 leads no opps and 2 closed as > financially unqualified in last 8 weeks > - *exclude R0E* - we want to exclude this area since it was noted > as too difficult to staff on a lead we received from here in Februa= ry. > - *exclude R5A* - we got a lead here in February and it was noted > that it would have been extremely difficult to staff. > - *Toronto* > - *exclude M3M *from targeting - 4 leads no opps and 2 closed as > financially unqualified in last 8 weeks > - *exclude T1X* - we received a lead here in February that ended up > not being qualified and would li