--000000000000416eb6060b4e341f Content-Type: text/plain; charset="UTF-8" Hi John, Ash, and Patrick, As discussed on our last call, I'm sharing the 2024 Marketing Roadmap that I'd like us to work towards together. Please review it before our next call so we can discuss it in more detail then. Overall, there are three ongoing optimizations that I'd like to work together on. I'd like to update them collaboratively every 4 months (so three updates for each in a year). They are 1. Geography (postal code/targeting reviews) 2. Keywords (similar to the keyword reviews we completed recently) 3. Creative (I know you review this on your own but this would be a larger-scale collaborative review) We are going to review the same things on our side for the US, so we can share findings with each other to make both accounts perform the best they can. Overall, I'd like to use this roadmap to keep both teams aligned on what we are working on when and who is responsible for what aspects of each optimization. Let me know if this organizational framework works for you/if there is anything else that would be helpful to include in it. Sincerely, -- Alexa Graziani Senior Marketing Manager - Consumer Growth * Please note my email has changed: * agraziani@thekey.com (650) 416-1538 Ext. 181538 TheKey.com [image: TheKey] --000000000000416eb6060b4e341f Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi John, Ash, and Patrick, As discussed= on our last call, I'm sharing the 2024 Marketing Roadmap that I'd = like us to work towards together. Please review it before our next call so = we can discuss it in more detail then. Overall, th= ere are three ongoing optimizations that I'd like to work together on. = I'd like to update them collaboratively every 4 months (so three update= s for each in a year). They are Geography (postal code/ta= rgeting reviews) Keywords (similar to the keyword reviews we comple= ted recently) Creative (I know you review this on your own but this= would be a larger-scale collaborative review) We are going to review the same things on our side for the US, so we can s= hare findings with each other to make both accounts perform the best they c= an.=C2=A0 Overall, I'd like to use this roadma= p to keep both teams aligned on what we are working on when and who is resp= onsible for what aspects of each optimization. Let me know if this organiza= tional framework=C2=A0works for you/if there is anything else that would be= helpful to include in it.=C2=A0 Sincerely,=C2=A0 -- Alexa Graziani Senior Marketing Manager - Consumer Growth Please note my email has changed: agraziani@thekey.com (650) 416-1538 Ext. 181538 <font style=3D"color:rgb(77,77,79)!important;font-family:Arial,Helveti= ca,san