--000000000000e6cc80060cf3fd07 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi John and Ash, Thank you for the information. Let's break it down into the three areas I see here. 1) The primary reason for the uptick in job ads was because of a change to max conversions for Vancouver but this has been rectified due to negative keyword lists. This explanation makes sense to me. This is largely why we've stayed on max cpc models. Right now we are testing moving to max conversions but are only counting the gclids that are uploaded from Tableau in our conversions because we know that were leads. We're seeing initial success with this test so far, and this is probably something we can do in Canada as we transition more markets to TheKey.ca account and get more data in there. In the meantime, let's be careful/closely monitor search terms and add negatives to accounts because we know that about 1/2 of our calls are from caregivers. We also saw a large uptick in job calls for Toronto. Can you look into that market as well and see if that was likely caused by the same or a different reason? For this week, we've had 18 calls Monday/Tuesday for all the markets, which puts us on track for around 60 calls this week. That is much more in line with what we were seeing before, so that seems to line up with what you're seeing in the platform as well. 2) The recent changes from Google to prepare for a "cookie-less" internet landscape should not affect the performance of our existing search campaigns, but we will start to see new URLs. Anything else to add here? 3) Implementing a Server-Side GTM could help us get around these cookie issues in the future. This has not been explored and is not something we're interested in exploring right now. As we explore other tests in the new year, I think it makes sense to explore it in more detail when it's more relevant. Sincerely, On Wed, Dec 20, 2023 at 8:22=E2=80=AFAM John McColman wrote: > Further to this, the URLs are more about how Google will stop collecting > data based on cookies and the transition towards a =E2=80=9Ccookie-less i= nternet=E2=80=9D. > iOS14 was sort of the start of it, big data privacy rules in place and > ensuring that people aren=E2=80=99t collecting information they shouldn= =E2=80=99t. > > > > Ash mentioned: > > > > There are also some more changes on Google's side. here are some resource= s: > > https://support.google.com/adsense/answer/14201307?hl=3Den > > > > This is a good read, but there is a lot more to it. > > > > Because Google =E2=80=9Ccookies=E2=80=9D will no longer be available at a= d serving > time, ad personalization will be deprecated for these products. This mean= s > that publisher controls to enable/disable personalization (" > personalizedAds > ") > will no longer trigger personalization. Users will also no longer be able > to adjust ad settings via their Google Ad Settings > , including blocking ads or otherwise > setting preferences for ad