Hey Alexa,
Thanks for the email, we have updated the budget and added the display campaign as well, we have created the new audiences in analytics, but it will probably take them a little bit of time to populate. We will have a much better or exact number for you in a few more days on the number of users and the time it may take.
Thanks,
Ash
Ash Brar
In Front Marketing
Results Driven Performance Marketing
587.969.7574
ash@infrontmarketing.ca
Suite 401 – 255 17 Ave SW, Calgary, AB
From: Alexa Graziani <agraziani@thekey.com>
Sent: Tuesday, October 10, 2023 4:06 PM
To: Patrick Zehnder <patrick@infrontmarketing.ca>
Cc: John McColman <john@infrontmarketing.ca>; Arshdeep Brar <ash@infrontmarketing.ca>; Megan Heinen <mheinen@thekey.com>; Timothy Thomas <tt@thekey.com>
Subject: Re: October Budget Adjustment - Vancouver and Calgary
Hi All,
Confirming via email that we would like to up the budget for Toronto to $10k for October.
Sincerely,
On Thu, Oct 5, 2023 at 3:01 PM Alexa Graziani <agraziani@thekey.com<mailto:agraziani@thekey.com>> wrote:
Whoops! I was referencing the total with our Montreal campaign, apologies! And apologies for forgetting to add the Mississauga/Oakville. Thank you for checking!
On Thu, Oct 5, 2023 at 2:54 PM Patrick Zehnder <patrick@infrontmarketing.ca<mailto:patrick@infrontmarketing.ca>> wrote:
Hi Alexa,
I just wanted to double check the budget numbers in the table below. Adding the Mississauga/Oakville budget of $3,000 which was missing in the table brings us to a total of $39k. Your message mentions $45k, so I just want to make sure we’re not missing something.
Thank you!
Patrick Zehnder
In Front Marketing
Results Driven Performance Marketing
patrick@infrontmarketing.ca<mailto:patrick@infrontmarketing.ca%0d>
Suite 401 – 255 17 Ave SW, Calgary, AB
From: Alexa Graziani <agraziani@thekey.com<mailto:agraziani@thekey.com>>
Sent: Thursday, October 5, 2023 3:54 PM
To: John McColman <john@infrontmarketing.ca<mailto:john@infrontmarketing.ca>>
Cc: Arshdeep Brar <ash@infrontmarketing.ca<mailto:ash@infrontmarketing.ca>>; Megan Heinen <mheinen@thekey.com<mailto:mheinen@thekey.com>>; Timothy Thomas <tt@thekey.com<mailto:tt@thekey.com>>; Patrick Zehnder <patrick@infrontmarketing.ca<mailto:patrick@infrontmarketing.ca>>
Subject: Re: October Budget Adjustment - Vancouver and Calgary
Great, thank you! I will review by EOD Monday and get back to you with any feedback.
On Thu, Oct 5, 2023 at 2:41 PM John McColman <john@infrontmarketing.ca<mailto:john@infrontmarketing.ca>> wrote:
Hi Alexa,
Keyword Cost Analysis: https://docs.google.com/spreadsheets/d/14Nar0BP-bFacly8Cdb-A78c1Ta5n_Pe56NCZ-W4OxjE/edit#gid=0
Cost Analysis by Market: https://docs.google.com/spreadsheets/d/1uJTy00Ijpt1NMX--PWP-55G8h7TCH686PGiiIOzj-HY/edit#gid=650564113
The links above are included in the Q3 report, page 5.
Q3 Report: https://www.canva.com/design/DAFuXPZwVuc/rOR0ZIde_4SN7q7C9NZadA/edit?utm_content=DAFuXPZwVuc&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton
September Report: https://www.canva.com/design/DAFuXKN9YRs/9rO3V9RzH_X_TFIekEhlAw/edit?utm_content=DAFuXKN9YRs&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton
My feedback for my team is adding a bit more to Calgary Insights, but I feel that the rest is pretty good.
Please review and let us know if you have any questions or changes.
PDFs would be too large to send over, so I hope you don’t mind CANVA links. These can be edited, but if you want to download them, click on the share, download, PDF.
Thank you,
John McColman
In Front Marketing
403.861.9727
john@infrontmarketing.ca <mailto:john@infrontmarketing.ca>
From: Alexa Graziani <agraziani@thekey.com<mailto:agraziani@thekey.com>>
Date: Thursday, October 5, 2023 at 1:33 PM
To: John McColman <john@infrontmarketing.ca<mailto:john@infrontmarketing.ca>>, Arshdeep Brar <ash@infrontmarketing.ca<mailto:ash@infrontmarketing.ca>>
Cc: Megan Heinen <mheinen@thekey.com<mailto:mheinen@thekey.com>>, Timothy Thomas <tt@thekey.com<mailto:tt@thekey.com>>
Subject: October Budget Adjustment - Vancouver and Calgary
Hi John and Ash,
I have a slight adjustment to our budget for October from what we ran in September. I want to move $1k of our budget from Vancouver to Calgary so that they are both at $9k CAD. The other markets will stay the same for now. That means the total budget for the month is still $45k CAD.
Market
October Budget (9/5)
September Budget (9/8)
Difference
Why
Vancouver
$CAD9,000
$CAD10,000
-$CAD1,000
only has 2 possible SOC for September and reliably starts 2 each month. With a ~$4,500 CAD or lower goal cost per SOC, we should not spend more than $9k in this market.
Calgary
$CAD9,000
$CAD8,000
$CAD1,000
Calgary has 3 clients so far in September with 1 SOC. Unfortunately, the two other client will not be starting services, but they still have 2 open opps. Looking at the last 3 months it reliably gets 2 clients per month, though they haven't all converted to SOC. We should up the budget to $9k so it's 2x our 4:1 goal of ~$4,500 and in line with Vancouver's since the performance is similar over the previous 3 months.
Toronto
$CAD7,000
$CAD7,000
$CAD0
The two other assessments completed for September seem unlikely to start services (one client is resistant and one is still in the decision-making process). However, it performs better than the Miss/Oak market so we will keep the budget the same since we just made keyword changes for this market and this market is a focus area for the team. Hopefully, the keyword changes drive more opportunities in Oct.
Winnipeg
$CAD6,000
$CAD6,000
$CAD0
They only saw 1 opp in the month of September so the cost per opp is way too high. However, that one opp is likely to start services. They also already have 1 opp from the 1 lead they've seen in October so far, so we can keep the budget the same.
Waterloo
$CAD5,000
$CAD5,000
$CAD0
1 open opp from September is likely to hit SOC on October 17th. Highest lead to opp conversion of any market from July-September. Assuming it gets 1 SOC in September, it will have seen an average of 1 SOC a month for the past 3 months. No Assessments completed or SOC yet for September, so we will keep the budget the same for now.
Sincerely,
--
Alexa Graziani
Senior Marketing Manager - Consumer Growth
Please note my email has changed:
agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
(650) 416-1538 Ext. 181538
TheKey.com <https://www.thekey.com/>
[TheKey]<https://homecareassistance.com/>
--
Alexa Graziani
Senior Marketing Manager - Consumer Growth
Please note my email has changed:
agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
(650) 416-1538 Ext. 181538
TheKey.com <https://www.thekey.com/>
[TheKey]<https://homecareassistance.com/>
--
Alexa Graziani
Senior Marketing Manager - Consumer Growth
Please note my email has changed:
agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
(650) 416-1538 Ext. 181538
TheKey.com <https://www.thekey.com/>
[TheKey]<https://homecareassistance.com/>
--
Alexa Graziani
Senior Marketing Manager - Consumer Growth
Please note my email has changed:
agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
(650) 416-1538 Ext. 181538
TheKey.com <https://www.thekey.com/>
[TheKey]<https://homecareassistance.com/>