--_000_YT3P288MB00770CB58CAB88B260695114AE3BAYT3P288MB0077CANP_ Content-Type: text/plain; charset="us-ascii" Content-Transfer-Encoding: quoted-printable Hi Alexa, Thanks for sharing the update. We appreciate your team's effort for the new= implementation for campaign optimization. A more data driven approach will= always yield better results. Love the direction that we are moving towards= . Thanks again, Ash Ash Brar In Front Marketing Results Driven Performance Marketing 587.969.7574 ash@infrontmarketing.ca Suite 401 - 255 17 Ave SW, Calgary, AB From: Alexa Graziani Sent: Monday, July 17, 2023 3:46 PM To: John McColman ; Arshdeep Brar ; Mathew Pust Cc: Timothy Thomas ; Megan Heinen Subject: 90s Call Conversion Change for Ads Hi InFront Team, In an effort to further optimize ad performance, we are implementing a chan= ge in Callrai that will affect how conversions are sent back to Google. We are changing the setting to track a call as a conversion in Google to "G= reater than 90 seconds" (instead of "Greater than 60 seconds"). It turns out that from May to June, only 3% of calls from 61-90 seconds led= to opportunities (2 out of 210) while 10% of calls greater than 90 s secon= ds led to opportunities (62 out of roughly 610). Therefore, we only want to optimize toward calls greater than 90 seconds wi= thin our ads account. No action is needed on your end, this will be handled within Callrail by Th= eKey IT team. However, it will likely impact the total number of conversion= s in each campaign moving forward. Let me know if you have any questions. Sincerely, -- Alexa Graziani Senior Marketing Manager - Consumer Growth Please note my email has changed: agraziani@thekey.com (650) 416-1538 Ext. 181538 TheKey.com [TheKey] --_000_YT3P288MB00770CB58CAB88B260695114AE3BAYT3P288MB0077CANP_ Content-Type: text/html; charset="us-ascii" Content-Transfer-Encoding: quoted-printable v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Hi Alexa,= &nbs= p; Thanks fo= r sharing the update. We appreciate your team’s effort for the new im= plementation for campaign optimization. A more data driven approach will al= ways yield better results. Love the direction that we are moving towards. &nbs= p; Thanks ag= ain, Ash