--0000000000002cd51305face1e40 Content-Type: multipart/alternative; boundary="0000000000002cd51105face1e3f" --0000000000002cd51105face1e3f Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi John, I'm confused by this response. I asked for no action t be taken on the calls portion until we learned more: The only one I have questions on is the call only ads. "CallRail is not capable of tracking the calls from call-only ads from Google. Although it=E2=80=99s not what we=E2=80=99re optimizing for, there = is a lot of value in this. " Can you please explain in more detail/send Google documentation on what you mean by these ads? How are they different from regular search ads? And how are they different from call extensions? Until we understand more and have attribution working for our existing ads, I don't think we will want to make any changes. On Wed, May 3, 2023 at 11:19=E2=80=AFAM John McColman wrote: > Hi Alexa, > > > > I assigned the task to Ash to link everything for all markets. All =E2=80= =9Ccall > only=E2=80=9D ads are appearing. > > > > This was done through CallRail (and Google Ads). > > > *John McColman* > > In Front Marketing > > > > 403.861.9727 > > *john@infrontmarketing.ca * > > > > > > *From: *Alexa Graziani > *Date: *Wednesday, May 3, 2023 at 11:44 AM > *To: *John McColman > *Cc: *Timothy Thomas , Megan Heinen > *Subject: *Re: Quarterly Report > > Hi John, > > > > Any updates here? > > > > Thanks, > > > > On Wed, Apr 26, 2023 at 11:45=E2=80=AFAM Alexa Graziani > wrote: > > Hi John, > > > > Thank you for the updates. Those all sound good. > > > > The only one I have questions on is the call only ads. > > > > "CallRail is not capable of tracking the calls from call-only ads from > Google. Although it=E2=80=99s not what we=E2=80=99re optimizing for, ther= e is a lot of > value in this. " > > > > Can you please explain in more detail/send Google documentation on what > you mean by these ads? How are they different from regular search ads? An= d > how are they different from call extensions? Until we understand more and > have attribution working for our existing ads, I don't think we will want > to make any changes. > > > > Sincerely, > > > > On Wed, Apr 26, 2023 at 11:38=E2=80=AFAM John McColman > wrote: > > Will make the changes! Thanks Alexa. > > > > Calgary=E2=80=99s subsidized campaign is doing really well. Starting Febr= uary 5th, > we have seen 3306 impressions, 468 clicks, 14.16% ctr, about 10 > conversions. (These stats are from last week). > > > > All display budgets are shifted to search. We=E2=80=99ve cut ALL display = budgets > in half essentially. > > > > Vancouver campaigns are one of the most optimized campaigns. Ash is going > to update all markets. This means more optimization and less testing. Yes= , > we=E2=80=99ve been testing different things in different markets for 7-8 = months. > This doesn=E2=80=99t mean we=E2=80=99re not going to continue testing, bu= t it is less of a > f