--000000000000866800062525a14f Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable I won't be able to spend 8000 the way the campaigns have been set up. Did you see the second email that I had sent you? 613.228.2028 | 20eight.ca | Louise@20eight.ca On Wed, Oct 23, 2024 at 9:42=E2=80=AFAM Timothy Thomas wrot= e: > Ok lets add the remarketing if you recommend. We definitely don't want > the job applications again, but if you wish to test on a small scale go > ahead. > > Let's kick up the total spend to $8000/month for the next three months. > > On Wed, Oct 23, 2024 at 9:29=E2=80=AFAM Louise Scanlan wrote: > >> Hello Timothy, >> >> The very first thing would be to add a display remarketing campaign as >> right now we only have search and I feel that remarketing is essential. = We >> would not need more than 500-700 budget a month for this. We already hav= e >> display ads ready to go, but Alexa was adamant that she only wanted sear= ch. >> >> I recommend Performance Max campaigns on Google for most of my clients, >> but we did test it out over the summer and were unable to filter out the >> partner network, which brings in spam job applications. I would like to >> test again with a very small budget to see if the problem persists, as >> there is a lost opportunity there to maximize Google's AI. >> >> We have new targeting capabilities with the DV360 programmatic platform, >> where we could target people in hospital and exclude most of the staff. >> When working with Alexa we attributed significant search leads from >> hospitals. These types of campaigns require testing however and are not = a >> quick injection for leads but can work really well over time. >> >> Did you have anything specific in mind? >> >> Louise >> >> >> >> >> >> >> 613.228.2028 | 20eight.ca | Louise@20eight.ca >> >> >> On Tue, Oct 22, 2024 at 4:04=E2=80=AFPM Timothy Thomas w= rote: >> >>> Hi Louise, >>> >>> We'd like to increase our budget. What are we currently spending and >>> what would you recommend that might make a decent impact on leads. >>> >>> Thanks >>> >>> -- >>> >>> *Tim Thomas* >>> Head of Midwest & Canada Divisions | *TheKey* >>> Mobile: 514.591.9387 >>> [image: TheKey] >>> >> --000000000000866800062525a14f Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable I won't be able to spend 8000 the way the campaigns ha= ve been set up. Did you see the second email that I had sent you? <img src=3D"https://lh4.googleusercontent.com/rpn8IkC0D82ZeI0XVQ= 7-q