Re: Canadian Collateral

From
Matt Vijayan <mvijayan@thekey.com>
To
Alexa Graziani <agraziani@thekey.com>
CC
Kathryn Allen <kzakskorn@thekey.com>, Timothy Thomas <tt@thekey.com>, Michelle Avedian <michelle.avedian@thekey.com>
Date
Fri, 9 Dec 2022 12:15:38 -0500
Folder
INBOX
Good Friday morning everyone!

I have completed the review of materials and let me know if the changes
suggested are acceptable. Here are some of the salient points.

1) @Timothy Thomas <tt@thekey.com> to validate. I do not think that
we incentivise Canadian caregivers for administering the booster doses.
2) The SNFs are called rehabilitation centres and attorneys are generally
referred to as lawyers, in Canada
3) We follow Health Canada, Provincial and Municipal/Regional guidelines
for COVID (not CDC).
4) Recommend including personal expressions as a category under dementia.
Great opportunity to build more one-to-one companionship in memory living
(SLCs) and LTCs.
5)* There is an opportunity to produce brochures specifically for the
Provincial Government's Home & Community Agencies - HCCSS/LHIN in Ontario,
CLSC/CIUSSS in Quebec, AHS in Alberta, VSC & FH in BC, WRHA in Manitoba.
This is where the biggest opportunity is in terms of building SoCs and
revenue, in Canada. I can work with Kathryn in developing pieces by
province. *


Here is the completed phone numbers list (with Roger Chalut's number).

HCL Territory
Direct Phone Number
Jay Bradley Vancouver 604-318-1930
Sola Feyisitan Calgary 403-305-3925
Amanda Ilines GTA West (437) 217-5861
Beth Sparrow Waterloo (226) 771-9243
Geoff McCallum Toronto downtown (416) 419-4295
Roger Chalut Montreal 2 514)418-6308
Lorena Ybarra Montreal 1 (514)557-7543

Best regards,

Matt

Matt Vijayan, B.Sc., MBA, CCPE
Director of Sales, Canada
*Please note my email has changed:*
mvijayan@TheKey.com <Madhu.Vijayan@TheKey.com>

TheKey.com <https://www.thekey.com/>
[image: TheKey] <https://www.thekey.com/>


On Thu, Dec 8, 2022 at 3:33 PM Matt Vijayan <mvijayan@thekey.com> wrote:

> Alexa,
>
> Here are the numbers for the HCLs.
>
> HCL Territory
> Direct Phone Number
> Jay Bradley Vancouver 604-318-1930
> Sola Feyisitan Calgary 403-305-3925
> Amanda Ilines Toronto West (437) 217-5861
> Beth Sparrow Waterloo (226) 771-9243
> Geoff McCallum Toronto downtown (416) 419-4295
> Roger Chalut Montreal 2 No phone yet
> Lorena Ybarra Montreal 1 (514)557-7543
> Best regards,
>
> Matt
>
> Matt Vijayan, B.Sc., MBA, CCPE
> Director of Sales, Canada
> *Please note my email has changed:*
> mvijayan@TheKey.com <Madhu.Vijayan@TheKey.com>
>
> TheKey.com <https://www.thekey.com/>
> [image: TheKey] <https://www.thekey.com/>
>
>
> On Thu, Dec 8, 2022 at 2:44 PM Alexa Graziani <agraziani@thekey.com>
> wrote:
>
>> Thanks!
>>
>> I connected with Michelle and we're waiting to go into production until
>> we get leadership approval on total launch costs so we will follow up once
>> we have that and the outstanding items you mentioned.
>>
>> Sincerely,
>>
>> On Thu, Dec 8, 2022 at 10:57 AM Matt Vijayan <mvijayan@thekey.com> wrote:
>>
>>> Hi Kathryn,
>>>
>>> I will send you the HCL numbers, shortly. Thanks Kathryn.
>>>
>>> I will take a look at the collateral. Have been swamped with various
>>> projects.
>>>
>>> Best regards,
>>>
>>> Matt
>>>
>>> Matt Vijayan, B.Sc., MBA, CCPE
>>> Director of Sales, Canada
>>> *Please note my email has changed:*
>>> mvijayan@TheKey.com <Madhu.Vijayan@TheKey.com>
>>>
>>> TheKey.com <https://www.thekey.com/>
>>> [image: TheKey] <https://www.thekey.com/>
>>>
>>>
>>> On Thu, Dec 8, 2022 at 12:35 PM Kathryn Allen <kzakskorn@thekey.com>
>>> wrote:
>>>
>>>> Hi Tim,
>>>>
>>>> Edits looks great - went through all collateral and reviewed/accepted
>>>> them. The only thing we need added is the URL and MAIN PHONE NUMBER and/or
>>>> custom HCL number.
>>>>
>>>> Michelle - let us know when these can go into design.
>>>>
>>>> Best,
>>>> Kathryn
>>>>
>>>> Kathryn Allen
>>>> Director of Marketing, B2B and Franchise
>>>> *Please note my email has changed:*
>>>> kzakskorn@TheKey.com <Kathryn+.Allen@TheKey.com>
>>>> (925) 330-1106
>>>> TheKey.com <https://www.thekey.com/>
>>>> [image: TheKey] <https://homecareassistance.com/>
>>>>
>>>>
>>>> On Wed, Dec 7, 2022 at 11:34 AM Timothy Thomas <tt@thekey.com> wrote:
>>>>
>>>>> Hi Kathryn,
>>>>>
>>>>> I've completed my review. I suggested a few changes. Let me know what
>>>>> you think.
>>>>>
>>>>> Otherwise we're good to go.
>>>>> Thanks
>>>>> Tim
>>>>>
>>>>> On Mon, Dec 5, 2022 at 5:29 PM Timothy Thomas <tt@thekey.com> wrote:
>>>>>
>>>>>> Thank you Kathryn.
>>>>>>
>>>>>> I'll review this all ASAP.
>>>>>>
>>>>>> Our translator charges a flat rate of $0.20 per word.
>>>>>>
>>>>>> On Mon, Dec 5, 2022 at 12:48 PM Kathryn Allen <kzakskorn@thekey.com>
>>>>>> wrote:
>>>>>>
>>>>>>> Hi Tim and Matt,
>>>>>>>
>>>>>>> Here is the Canadian collateral
>>>>>>> <https://drive.google.com/drive/folders/1uDXOUvMIyB_uv_4y_OSTSaGOSG7g3ev9?usp=share_link>
>>>>>>> for your review. 99% of the edits I declined from the writer. Please make
>>>>>>> any changes in suggesting mode so we know what has been changed. A few
>>>>>>> things to note:
>>>>>>>
>>>>>>> 1) There were only two instances of a spelling change - rehab center
>>>>>>> > rehab centre. Please make sure there aren't other words that need to be
>>>>>>> changed.
>>>>>>> 2) There are two notes for you to review and provide your feedback.
>>>>>>> 3) TheKey.com is just a placeholder until we have the Canadian
>>>>>>> website URL.
>>>>>>> 4) Phone number is also a placeholder.
>>>>>>> 5) Business card/bio card isn't currently in the folder but will be
>>>>>>> a part of the launch.
>>>>>>>
>>>>>>> Michelle Avedian, cc'ed, has worked with a company that can
>>>>>>> translate brochures to other languages (french) and also lay them out and
>>>>>>> design them. She will be getting a quote for us to review.
>>>>>>>
>>>>>>> Tim - will you please price out the cost with your writer to see
>>>>>>> what it would cost to translate these materials?
>>>>>>>
>>>>>>> Thanks,
>>>>>>> Kathryn
>>>>>>>
>>>>>>> Kathryn Allen
>>>>>>> Director of Marketing, B2B and Franchise
>>>>>>> *Please note my email has changed:*
>>>>>>> kzakskorn@TheKey.com <Kathryn+.Allen@TheKey.com>
>>>>>>> (925) 330-1106
>>>>>>> TheKey.com <https://www.thekey.com/>
>>>>>>> [image: TheKey] <https://homecareassistance.com/>
>>>>>>>
>>>>>>
>>>>>>
>>>>>> --
>>>>>> Tim Thomas
>>>>>> Head of Canada Division
>>>>>> *Please note my email has changed:*
>>>>>> tt@TheKey.com <Tim.Thomas@TheKey.com>
>>>>>> (514) 591-9387
>>>>>> TheKey.com <https://www.thekey.com/>
>>>>>> [image: TheKey] <https://www.thekey.com/>
>>>>>>
>>>>>
>>>>>
>>>>> --
>>>>> Tim Thomas
>>>>> Head of Canada Division
>>>>> *Please note my email has changed:*
>>>>> tt@TheKey.com <Tim.Thomas@TheKey.com>
>>>>> (514) 591-9387
>>>>> TheKey.com <https://www.thekey.com/>
>>>>> [image: TheKey] <https://www.thekey.com/>
>>>>>
>>>>
>>
>> --
>> Alexa Graziani
>> Senior Marketing Manager - Consumer Growth
>> * Please note my email has changed: *
>> agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
>> (650) 416-1538 Ext. 181538
>> TheKey.com <https://www.thekey.com/>
>> [image: TheKey] <https://homecareassistance.com/>
>>
>

Thread (2)