Looping in @Arshdeep Brar<mailto:ash@infrontmarketing.ca> as well.
Thank you!
Patrick Zehnder
In Front Marketing
Results Driven Performance Marketing
patrick@infrontmarketing.ca<mailto:patrick@infrontmarketing.ca%0d>
Suite 401 – 255 17 Ave SW, Calgary, AB
From: Alexa Graziani <agraziani@thekey.com>
Sent: Wednesday, October 11, 2023 12:17 PM
To: John McColman <john@infrontmarketing.ca>
Cc: Patrick Zehnder <patrick@infrontmarketing.ca>; Megan Heinen <mheinen@thekey.com>; Timothy Thomas <tt@thekey.com>
Subject: Re: Retargeting Test for Toronto
Hi Team,
For GA4, please document what changes you need to achieve our goal. From there, we can discuss the changes with our tech team and either have them implement it or give you temporary access to implement it. But we need it all written down so we can document the changes on our change log.
Sincerely,
On Tue, Oct 10, 2023 at 3:06 PM Alexa Graziani <agraziani@thekey.com<mailto:agraziani@thekey.com>> wrote:
Hi All,
Also, please do not launch the retargeting campaign until we've approved the launch date, as we will need to get legal approval.
Sincerely,
On Tue, Oct 10, 2023 at 12:59 PM Alexa Graziani <agraziani@thekey.com<mailto:agraziani@thekey.com>> wrote:
Hi All,
Here are the headlines and descriptions we had developed for the US:
Headline 1
(max 30 characters)
TheKey
Headline 2
Compassionate Caregivers
Headline 3
Trusted In-Home Care Services
Headline 4
Care With Love. That's TheKey.
Headline 5
In-Home Senior Care
Long Headline
(max 90 characters)
Ad Group KW {LOCATION(City):Near You}
Description 1
(max 90 characters)
Behind Every Caregiver Is A Team Of Care Experts Ready To Support And Guide You.
Description 2
We Have More Than Great Caregivers - We'll Be Your Expert Guide Along Your Care Journey.
Description 3
With TheKey, You're Always Informed and In Control of Your Care Plan.
Description 4
Our Balanced Care Method Emphasizes A Healthy Mind, Body, Spirit, Wellness, And Happiness.
Description 5
Our Caregivers Have a Genuine Passion For Caregiving and Best-In-Class Training.
Images are also attached.
[https://ssl.gstatic.com/docs/doclist/images/icon_10_generic_list.png] Images-20231010T195915Z-001.zip<https://drive.google.com/file/d/1nXt55Py5fuOnp9rHaURaC5emplFHnvGJ/view?usp=drive_web>
On Tue, Oct 10, 2023 at 8:36 AM Alexa Graziani <agraziani@thekey.com<mailto:agraziani@thekey.com>> wrote:
Yes, feel free to add anyone from your team that you'd like.
Got it, this will be an important discussion item.
On Tue, Oct 10, 2023 at 8:33 AM John McColman <john@infrontmarketing.ca<mailto:john@infrontmarketing.ca>> wrote:
Hi Alexa,
I believe we should be adding Ash to this as well.
With Google, we may run into ad policies around personalized advertising in regards to health.
https://support.google.com/adspolicy/answer/143465?sjid=9639050356803134113-NA#547:~:text=Health%20in%20personalized,your%20autistic%20child
We have been hit with it before, where it is specific to a limited audience. This was specific to display.
Not eligible
Policy (Health in personalized advertising), Campaign paused
Look forward to our call.
John McColman
In Front Marketing
403.861.9727
john@infrontmarketing.ca <mailto:john@infrontmarketing.ca>
From: Alexa Graziani <agraziani@thekey.com<mailto:agraziani@thekey.com>>
Date: Monday, October 9, 2023 at 10:12 AM
To: John McColman <john@infrontmarketing.ca<mailto:john@infrontmarketing.ca>>
Cc: Patrick Zehnder <patrick@infrontmarketing.ca<mailto:patrick@infrontmarketing.ca>>, Megan Heinen <mheinen@thekey.com<mailto:mheinen@thekey.com>>, Timothy Thomas <tt@thekey.com<mailto:tt@thekey.com>>
Subject: Re: Retargeting Test for Toronto
Great, thanks! Just got it on the calendar.
On Fri, Oct 6, 2023 at 4:51 PM John McColman <john@infrontmarketing.ca<mailto:john@infrontmarketing.ca>> wrote:
Hi Alexa,
I have 12-1 available.
John McColman
In Front Marketing
403.861.9727
john@infrontmarketing.ca <mailto:john@infrontmarketing.ca>
From: Alexa Graziani <agraziani@thekey.com<mailto:agraziani@thekey.com>>
Date: Friday, October 6, 2023 at 3:06 PM
To: John McColman <john@infrontmarketing.ca<mailto:john@infrontmarketing.ca>>, Patrick Zehnder <patrick@infrontmarketing.ca<mailto:patrick@infrontmarketing.ca>>
Cc: Megan Heinen <mheinen@thekey.com<mailto:mheinen@thekey.com>>, Timothy Thomas <tt@thekey.com<mailto:tt@thekey.com>>
Subject: Retargeting Test for Toronto
Hi John and Patrick,
Do you have time to meet on Tuesday of next week to discuss the possibility of testing retargeting for our Toronto market?
We are considering expanding the budget for this market in Q4 to see if we can drive volume. Given this market has been struggling to see SOC for the past few months, it's an important test so that we can continue the investment in the market in 2024.
Are you free at any of the following times PST on the 10th?
* 9:30-10:30
* 12-1
If not, we could also do 9-10:30 PST on Wed the 11th but we'd like to meet as early in the week as possible. We know Monday is Canadian Thanksgiving so we're hoping Tuesday will work.
Thanks!
--
Alexa Graziani
Senior Marketing Manager - Consumer Growth
Please note my email has changed:
agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
(650) 416-1538 Ext. 181538
TheKey.com <https://www.thekey.com/>
[TheKey]<https://homecareassistance.com/>
--
Alexa Graziani
Senior Marketing Manager - Consumer Growth
Please note my email has changed:
agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
(650) 416-1538 Ext. 181538
TheKey.com <https://www.thekey.com/>
[TheKey]<https://homecareassistance.com/>
--
Alexa Graziani
Senior Marketing Manager - Consumer Growth
Please note my email has changed:
agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
(650) 416-1538 Ext. 181538
TheKey.com <https://www.thekey.com/>
[TheKey]<https://homecareassistance.com/>
--
Alexa Graziani
Senior Marketing Manager - Consumer Growth
Please note my email has changed:
agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
(650) 416-1538 Ext. 181538
TheKey.com <https://www.thekey.com/>
[TheKey]<https://homecareassistance.com/>
--
Alexa Graziani
Senior Marketing Manager - Consumer Growth
Please note my email has changed:
agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
(650) 416-1538 Ext. 181538
TheKey.com <https://www.thekey.com/>
[TheKey]<https://homecareassistance.com/>
--
Alexa Graziani
Senior Marketing Manager - Consumer Growth
Please note my email has changed:
agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
(650) 416-1538 Ext. 181538
TheKey.com <https://www.thekey.com/>
[TheKey]<https://homecareassistance.com/>