--000000000000318750060659a5f1 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi John, Would the team be able to send something EOD today? I'll be OOO Friday so I'd like to send my feedback by EOD tomorrow for the team to execute any changes Friday. Thanks, On Mon, Sep 25, 2023 at 10:04=E2=80=AFAM John McColman wrote: > Will have the team make an adjustment and provide recommendations. > > > > Thank you, > > > > > *John McColman* > > In Front Marketing > > > > 403.861.9727 > > *john@infrontmarketing.ca * > > > > > > *From: *Alexa Graziani > *Date: *Monday, September 25, 2023 at 10:46=E2=80=AFAM > *To: *John McColman > *Cc: *Megan Heinen , Timothy Thomas , > Patrick Zehnder , Arshdeep Brar ash@infrontmarketing.ca> > *Subject: *Re: August Monthly Report > > Hi John, > > > > Great, this is exactly what I was looking for! > > > > The cost per SOC formula looks like it needs to be updated on the Toronto > ad group tab though. > > > > Now that the format is there, can the team put together an overview of an= y > changes they recommend to our keyword mix based on these findings? From > there, I will also review and share any additional thoughts I have. That > way we can align and the team can make changes to the Toronto and Vancouv= er > keywords can be made by EOW. > > > > Sincerely, > > > > On Thu, Sep 21, 2023 at 3:05=E2=80=AFPM John McColman > wrote: > > Hi Alexa, > > > > Please see the following cost analysis (attached) for Van/Tor. > > > > Take a look and let me know if you want more information. > > > > Thank you! > > > > > *John McColman* > > In Front Marketing > > > > 403.861.9727 > > *john@infrontmarketing.ca * > > > > > > *From: *Alexa Graziani > *Date: *Monday, September 11, 2023 at 11:58=E2=80=AFAM > *To: *John McColman > *Cc: *Megan Heinen , Timothy Thomas , > Patrick Zehnder , Arshdeep Brar ash@infrontmarketing.ca> > *Subject: *Re: August Monthly Report > > Thanks, John! And a huge thank you to the whole team for putting this > together! I'm excited to be able to compare MoM with GA4 now, and it look= s > like most markets saw an improvement in paid search conversions - great > work! > > > > Additional information/thoughts for the call tomorrow: > > > > 1) To answer the question "Although conversions have decreased, has the > quality of conversions increased?" - *Yes :)* > > > > Our lead volume was stable in August at 121 for all of Canada, against a > Q2 average of 128 (this includes Montreal, which is not managed by InFron= t > but for which we make similar optimizations). We saw 8 SOC, which puts us > back at our 2023 average of 8 SOC per month, and we hope to have 1 more > start services by the end of this month. You can see the August and July > down-funnel info for your markets here > > . > > > > 2) Targeting - We are not willing to remove any of the targeting changes > we have made and would like to optimize within these constraints. We are > happy with our August performance, so hopefully see