Canada July 1-6 PPC Leads Review from Callrail

From
Alexa Graziani <agraziani@thekey.com>
To
Timothy Thomas <tt@thekey.com>, Joey Taylor <joey.taylor@thekey.com>
CC
Megan Heinen <mheinen@thekey.com>, Phil Chanda <phil.chanda@thekey.com>
Date
Wed, 9 Aug 2023 17:19:50 -0700
Folder
INBOX
--000000000000981ec00602868e52 Content-Type: text/plain; charset="UTF-8" Hi Tim and Joey, Joey - here are the calls from August 1-6 to review. Please listen to the ones in red and make sure they are entered as leads since they are all for home care. It's a slightly different format than before because we've started pulling calls in a new way for better accuracy. Tim - These are all seemed to be from after hours. However, 3 also seem to be truly viable leads. Can you please outline what happens if a call comes in after hours? How does the after hours service communicate leads to the field? How are they managed? If they are handling calls after hours, we need to make sure enough protocols are in place that any home care related leads will get entered even if they come in after hours. This is especially true because we cannot control when calls from organic channels come in. Also because we can't completely control when ads come in. For example, we are only running ads from 9am-8pm PST for Vancouver but we can see that two of the care inquiry calls from Google Ads came in after that anyways. I appreciate any insight you can share on the operational processes. Sincerely, -- Alexa Graziani Senior Marketing Manager - Consumer Growth * Please note my email has changed: * agraziani@thekey.com (650) 416-1538 Ext. 181538 TheKey.com [image: TheKey] --000000000000981ec00602868e52 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Tim and Joey, Joey - here are the calls from August 1-6 to review= . Please listen to the ones in red and make sure they are entered as leads = since they are all for home care. It&#39;s a slightly different=C2=A0format= than before because we&#39;ve started pulling calls in a new way for bette= r accuracy.=C2=A0 Tim - These are all seemed to be= from after hours. However, 3 also seem to be truly viable leads. Can you p= lease outline what happens if a call comes in after hours? How does the aft= er hours service communicate leads to the field? How are they managed? If t= hey=C2=A0are handling calls after hours, we need to make sure enough protoc= ols are in place that any home care related leads will get entered even if = they come in after hours. This is especially true because we cannot control= when calls from organic channels come in. Also because we can&#39;t comple= tely control when ads come in. For example, we are only running ads from 9a= m-8pm PST for Vancouver but we can see that two of the care inquiry calls f= rom Google Ads came in after that anyways. I appreciate any insight you can= share on the operational processes.=C2=A0 Sincere= ly,=C2=A0 -= - Alexa Graziani Senior Marketing Manager - Consumer Growth Please note my email has changed: agraziani@thekey.com (650) 416-1538 Ext. 181538 <font style=3D"color:

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