RE: CKNW Radio x The Key Vancouver
- From
- Amy Lauzon <Amy.Lauzon@corusent.com>
- To
- Timothy Thomas <tt@thekey.com>
- Date
- Fri, 10 Oct 2025 19
- Folder
- INBOX
📎 image001.png; image002.jpg; image003.png; image004.png; Home Instead example #2 - 60s.mp3; Home Instead example #1 - 60s.mp3
Good afternoon, Tim,
I hope that the jetlag hasn’t hit you too hard!
Following up on the campaigns that I sent your way on Wednesday, I have just heard from the CKNW team, and I’m happy to report that long-time CKNW broadcaster, Scott Shantz<https://globalnews.ca/author/scott-shantz/>, has offered up his considerable skills to voice the ads for The Key.
Scott and the Corus Creative Services team will be available to collaborate with you when you’re ready to produce the ads.
Attached are some ads that aired in Calgary for ‘Home Instead’. While this brand doesn’t advertise in Vancouver, I thought that these would be good examples of how we can structure The Key ads, with yourself or Sharon being the experts.
Regarding the Vancouver campaign options, I’d love to hear your feedback! Just let me know if you would like to see some edits to the proposals, and I’ll send those over before the event launches on Tuesday.
I can also send you the Calgary and Toronto discounted campaign options & listener profiles as well – Just let me know if you would like me to send those your way.
Thanks again,
Amy
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Amy Lauzon
Integrated Account Manager | T. 778-945-9336| amy.lauzon@corusent.com<mailto:amy.lauzon@corusent.com>
Corus Entertainment Inc. | corusent.com<http://corusent.com/> | 7850 Enterprise Street, Burnaby, BC, V5A 1V7
Corus™ is a trade-mark of Corus™ Entertainment Inc. or a subsidiary thereof, which might be used under licence
[cid:image002.jpg@01DC39CC.2CDEE8F0]
From: Amy Lauzon
Sent: Wednesday, October 8, 2025 10:13 PM
To: Timothy Thomas <tt@thekey.com>
Subject: RE: CKNW Radio x The Key Vancouver
Hi Tim,
Thank you again for your time yesterday — it was great connecting with you, and I really appreciate you taking time out of your business trip to chat with me about The Key Vancouver.
As discussed, I’ve attached a proposal outlining several campaign options for you to review.
You’ll find the three and six-month CKNW radio campaign options featuring:
* 30-second ads
* 30/60-second mix options
* The traffic sponsorship tags
I’ve done my best to tailor these to your $6,000/month budget while maintaining strong frequency levels.
You’ll also see that the six-month campaign options offer deeper discounts and stronger efficiencies — the weekly rates come down with that longer commitment, giving you more flexibility to choose the combination that works best for you.
I’ve also included Corus Streaming campaign options, which run across our digital network (Global TV app, StackTV, Amazon Prime, and web). Within those, we’ve identified two key audience segments that align perfectly with The Key’s target market: Caregivers to Seniors and Prosperous Parents. The psychographic details for those segments are included in the appendix so you can see exactly how these audiences are defined and why they’re such a strong match.
There’s a lot of information here, but I’ve laid everything out clearly so you can explore what works best for The Key right now.
One thing I forgot to mention during our call — I also have access to specialty pricing available next week only for the Toronto and Calgary markets. Since The Key has locations there as well, I’d love to send you those campaign options so you can take advantage of the discounted rates. Let me know if you would like me to send those your way!
For The Key Vancouver, take a look when you have a moment, and please let me know your thoughts.
If you’d like to jump on a quick call on Friday, I’d be happy to walk through everything with you.
These rates are only available through next week, so if you could let me know by Friday or as late as Tuesday (given the holiday on Monday), that would be ideal.
Thanks again for your time — I really appreciate it, and I look forward to chatting soon.
Amy
[cid:image001.png@01DC39CC.2CDEE8F0]
Amy Lauzon
Integrated Account Manager | T. 778-945-9336| amy.lauzon@corusent.com<mailto:amy.lauzon@corusent.com>
Corus Entertainment Inc. | corusent.com<http://corusent.com/> | 7850 Enterprise Street, Burnaby, BC, V5A 1V7
Corus™ is a trade-mark of Corus™ Entertainment Inc. or a subsidiary thereof, which might be used under licence
[cid:image002.jpg@01DC39CC.2CDEE8F0]
From: Timothy Thomas <tt@thekey.com<mailto:tt@thekey.com>>
Sent: Friday, October 3, 2025 7:07 AM
To: Amy Lauzon <Amy.Lauzon@corusent.com<mailto:Amy.Lauzon@corusent.com>>
Subject: Re: CKNW Radio x The Key Vancouver
Thanks, you too!
On Thu, Oct 2, 2025 at 5:06 PM Amy Lauzon <Amy.Lauzon@corusent.com<mailto:Amy.Lauzon@corusent.com>> wrote:
Wonderful – I just sent the invite your way.
Have a great weekend!
Amy
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Amy Lauzon
Integrated Account Manager | T. 778-945-9336| amy.lauzon@corusent.com<mailto:amy.lauzon@corusent.com>
Corus Entertainment Inc. | corusent.com<http://corusent.com/> | 7850 Enterprise Street, Burnaby, BC, V5A 1V7
Corus™ is a trade-mark of Corus™ Entertainment Inc. or a subsidiary thereof, which might be used under licence
[cid:image002.jpg@01DC39CC.2CDEE8F0]
From: Timothy Thomas <tt@thekey.com<mailto:tt@thekey.com>>
Sent: Thursday, October 2, 2025 1:55 PM
To: Amy Lauzon <Amy.Lauzon@corusent.com<mailto:Amy.Lauzon@corusent.com>>
Subject: Re: CKNW Radio x The Key Vancouver
Yes Monday works. Thanks
On Thu, Oct 2, 2025 at 4:49 PM Amy Lauzon <Amy.Lauzon@corusent.com<mailto:Amy.Lauzon@corusent.com>> wrote:
Hey Tim,
Does Monday or Tuesday at 9:30am (PST) work for you?
If no, feel free to suggest a couple of day/times that work for you, and I’ll try to fit it in!
Thanks,
Amy
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Amy Lauzon
Integrated Account Manager | T. 778-945-9336| amy.lauzon@corusent.com<mailto:amy.lauzon@corusent.com>
Corus Entertainment Inc. | corusent.com<http://corusent.com/> | 7850 Enterprise Street, Burnaby, BC, V5A 1V7
Corus™ is a trade-mark of Corus™ Entertainment Inc. or a subsidiary thereof, which might be used under licence
[cid:image002.jpg@01DC39CC.2CDEE8F0]
From: Timothy Thomas <tt@thekey.com<mailto:tt@thekey.com>>
Sent: Thursday, October 2, 2025 1:43 PM
To: Amy Lauzon <Amy.Lauzon@corusent.com<mailto:Amy.Lauzon@corusent.com>>
Cc: Sharon Speirs <sspeirs@thekey.com<mailto:sspeirs@thekey.com>>
Subject: Re: CKNW Radio x The Key Vancouver
I'm sorry neither of those times work for me. Any alternatives? Earlier the better.
On Thu, Oct 2, 2025 at 3:01 PM Amy Lauzon <Amy.Lauzon@corusent.com<mailto:Amy.Lauzon@corusent.com>> wrote:
Hi Tim,
Absolutely.
Which works best for you:
* Monday, October 6 @ 11am (PST)
* Tuesday, October 7 @ 11am (PST)
Let me know and I will send a Teams invite to you both.
Chat soon,
Amy
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Amy Lauzon
Integrated Account Manager | T. 778-945-9336| amy.lauzon@corusent.com<mailto:amy.lauzon@corusent.com>
Corus Entertainment Inc. | corusent.com<http://corusent.com/> | 7850 Enterprise Street, Burnaby, BC, V5A 1V7
Corus™ is a trade-mark of Corus™ Entertainment Inc. or a subsidiary thereof, which might be used under licence
[cid:image002.jpg@01DC39CC.2CDEE8F0]
From: Timothy Thomas <tt@thekey.com<mailto:tt@thekey.com>>
Sent: Thursday, October 2, 2025 11:36 AM
To: Amy Lauzon <Amy.Lauzon@corusent.com<mailto:Amy.Lauzon@corusent.com>>
Cc: Sharon Speirs <sspeirs@thekey.com<mailto:sspeirs@thekey.com>>
Subject: Re: CKNW Radio x The Key Vancouver
Hi Amy,
Let's get some time on the calendar early next week. Let me know what works for you.
Thanks
Tim
On Thu, Oct 2, 2025 at 2:11 PM Amy Lauzon <Amy.Lauzon@corusent.com<mailto:Amy.Lauzon@corusent.com>> wrote:
Hey Sharon,
Thanks for letting me know!
If you would like me to send the Corus Connects invite again, I’ll re-send it so that it’s at the top of your list.
Looking forward to chatting with you soon!
Amy
[cid:image001.png@01DC39CC.2CDEE8F0]
Amy Lauzon
Integrated Account Manager | T. 778-945-9336| amy.lauzon@corusent.com<mailto:amy.lauzon@corusent.com>
Corus Entertainment Inc. | corusent.com<http://corusent.com/> | 7850 Enterprise Street, Burnaby, BC, V5A 1V7
Corus™ is a trade-mark of Corus™ Entertainment Inc. or a subsidiary thereof, which might be used under licence
[cid:image002.jpg@01DC39CC.2CDEE8F0]
From: Sharon Speirs <sspeirs@thekey.com<mailto:sspeirs@thekey.com>>
Sent: Wednesday, October 1, 2025 4:53 PM
To: Amy Lauzon <Amy.Lauzon@corusent.com<mailto:Amy.Lauzon@corusent.com>>
Cc: Timothy Thomas <tt@thekey.com<mailto:tt@thekey.com>>
Subject: Re: CKNW Radio x The Key Vancouver
Hi Amy, and thank you for the follow-up.
Tim is gone for the day. We missed speaking about this opportunity, but we are connecting tomorrow, so will be in touch ASAP.
I am sorry; I will check my calendar for the 15th and get right back to you.
Kind regards
Sharon
Sharon, Speirs
General Manager
Vancouver, BC
Office: 778.279.3634
sspeirs@thekey.com<mailto:sspeirs@thekey.com>
TheKey.ca <https://thekey.ca/>
[TheKey]
On Wed, Oct 1, 2025 at 4:26 PM Amy Lauzon <Amy.Lauzon@corusent.com<mailto:Amy.Lauzon@corusent.com>> wrote:
Good afternoon Tim and Sharon,
I hope that you’ve had a great week!
With just two weeks out from the ‘Corus Connects’ event with the 50% off rates, I wanted to touch base again to see if there is any additional information that you would like to qualify these campaigns for The Key.
Sharon, last month I sent you the Corus Connects invite for Wednesday, October 15th at 11am – Will you be able to attend at that time?
The tour of the Global BC studios and marketing expo will be interesting, but obviously, if we have all the details sorted out and you can take advantage of the 50% off rates for a radio campaign for The Key, that would be great too.
Here’s a quick refresher on the Corus Connects rates, and campaign recommendations:
3 months/13 weeks: 30-second Spots
Station
Element
Weekly OCCs
Weekly Investment
Total Investment
Total Impressions
CPM
Total Value
Discount %
CKNW
:30s
24
$900.00
$11,700.00
3,538,600
$3.31
$23,400.00
50.00%
6 months/26 weeks: 30-second Spots
Station
Element
Weekly OCCs
Weekly Investment
Total Investment
Total Impressions
CPM
Total Value
Discount %
CKNW
:30s
24
$855.00
$22,230.00
7,077,200
$3.14
$46,800.00
52.50%
1-year/52 weeks: 30-second Spots
Station
Element
Weekly OCCs
Weekly Investment
Total Investment
Total Impressions
CPM
Total Value
Discount %
CKNW
:30s
24
$810.00
$42,120.00
14,154,400
$2.98
$93,600.00
55.00%
For The Key, I recommend the 52-week campaign, as it has the best value. It’s our most deeply discounted package, with 24 ads per week at $810/week — roughly 55% less expensive than our standard rates.
Alternatively, a 6-month campaign is also a great option, especially if you’d like to run in cycles (e.g., two weeks on-air, one week off) to create an “always-on” feel while stretching the campaign length.
Thanks again for your time, and chat soon,
Amy
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Amy Lauzon
Integrated Account Manager | T. 778-945-9336| amy.lauzon@corusent.com<mailto:amy.lauzon@corusent.com>
Corus Entertainment Inc. | corusent.com<http://corusent.com/> | 7850 Enterprise Street, Burnaby, BC, V5A 1V7
Corus™ is a trade-mark of Corus™ Entertainment Inc. or a subsidiary thereof, which might be used under licence
[cid:image002.jpg@01DC39CC.2CDEE8F0]
From: Amy Lauzon <Amy.Lauzon@corusent.com<mailto:Amy.Lauzon@corusent.com>>
Sent: Monday, September 22, 2025 1:40 PM
To: Timothy Thomas <tt@thekey.com<mailto:tt@thekey.com>>
Cc: Sharon Speirs <sspeirs@thekey.com<mailto:sspeirs@thekey.com>>
Subject: Re: CKNW Radio x The Key Vancouver
Hi Tim,
Absolutely.
I pulled the attached, which is the most up-to-date listener age segmentations for the Corus Cluster.
As you can see, CKNW is #2 with listeners 35-44, and then #1 from 45 to 65+
[cid:image003.png@01DC39CC.2CDEE8F0]
Source:
Numeris R2/25, R1/25, R4/24, R3/24 [Avg]
Vancouver P12+ who tune Mo-Su 5a-1a.
AvWkCume (000) with 15 min minimum non-consecutive listening in any week
Just let me know if I can provide you with any additional info!
Amy
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Amy Lauzon
Integrated Account Manager | T. 778-945-9336| amy.lauzon@corusent.com<mailto:amy.lauzon@corusent.com>
Corus Entertainment Inc. | corusent.com<http://corusent.com/> | 7850 Enterprise Street, Burnaby, BC, V5A 1V7
Corus™ is a trade-mark of Corus™ Entertainment Inc. or a subsidiary thereof, which might be used under licence
[cid:image002.jpg@01DC39CC.2CDEE8F0]
________________________________
From: Timothy Thomas <tt@thekey.com<mailto:tt@thekey.com>>
Sent: Monday, September 22, 2025 12:37 PM
To: Amy Lauzon <Amy.Lauzon@corusent.com<mailto:Amy.Lauzon@corusent.com>>
Cc: Sharon Speirs <sspeirs@thekey.com<mailto:sspeirs@thekey.com>>
Subject: Re: CKNW Radio x The Key Vancouver
Amy, do you have this info for each station?
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On Mon, Sep 22, 2025 at 3:01 PM Amy Lauzon <Amy.Lauzon@corusent.com<mailto:Amy.Lauzon@corusent.com>> wrote:
Hi Tim,
Yes, of course.
Attached are the profiles for CKNW, CFOX and Rock101, which are the Vancouver stations in the Corus cluster.
Additionally, below are the 'Corus Connects' rates that we have available for those stations.
A quick reminder that 'Corus Connects' is a three-day event that we're hosting for new/returning advertisers, with specialty rates just for those days.
Sharon, I sent you an invite for Wednesday, October 15 @11am so that I have some time set-aside to dedicate to The Key - Let me know if you can attend virtually or in-person, or if you would prefer another day/time 🙂
3 months/13 weeks: 30-second Spots
Station
Element
Weekly OCCs
Weekly Investment
Total Investment
Total Impressions
CPM
Total Value
Discount %
CFMI (Rock 101)
:30s
30
$1,125.00
$14,625.00
2,993,900
$4.88
$29,250.00
50.00%
CFOX
:30s
44
$1,650.00
$21,450.00
2,969,200
$7.22
$42,900.00
50.00%
CKNW
:30s
24
$900.00
$11,700.00
3,538,600
$3.31
$23,400.00
50.00%
6 months/26 weeks: 30-second Spots
Station
Element
Weekly OCCs
Weekly Investment
Total Investment
Total Impressions
CPM
Total Value
Discount %
CFMI (Rock 101)
:30s
30
$1,068.75
$27,787.50
5,987,800
$4.64
$58,500.00
52.50%
CFOX
:30s
44
$1,567.50
$40,755.00
5,938,400
$6.86
$85,800.00
52.50%
CKNW
:30s
24
$855.00
$22,230.00
7,077,200
$3.14
$46,800.00
52.50%
1-year/52 weeks: 30-second Spots
Station
Element
Weekly OCCs
Weekly Investment
Total Investment
Total Impressions
CPM
Total Value
Discount %
CFMI (Rock 101)
:30s
30
$1,012.50
$52,650.00
11,975,600
$4.40
$117,000.00
55.00%
CFOX
:30s
44
$1,485.00
$77,220.00
11,876,800
$6.50
$171,600.00
55.00%
CKNW
:30s
24
$810.00
$42,120.00
14,154,400
$2.98
$93,600.00
55.00%
Let me know if you have any other questions - Happy to help!
[cid:image001.png@01DC39CC.2CDEE8F0]
Amy Lauzon
Integrated Account Manager | T. 778-945-9336| amy.lauzon@corusent.com<mailto:amy.lauzon@corusent.com>
Corus Entertainment Inc. | corusent.com<http://corusent.com/> | 7850 Enterprise Street, Burnaby, BC, V5A 1V7
Corus™ is a trade-mark of Corus™ Entertainment Inc. or a subsidiary thereof, which might be used under licence
[cid:image002.jpg@01DC39CC.2CDEE8F0]
________________________________
From: Timothy Thomas <tt@thekey.com<mailto:tt@thekey.com>>
Sent: Monday, September 22, 2025 11:42 AM
To: Amy Lauzon <Amy.Lauzon@corusent.com<mailto:Amy.Lauzon@corusent.com>>
Cc: Sharon Speirs <sspeirs@thekey.com<mailto:sspeirs@thekey.com>>
Subject: Re: CKNW Radio x The Key Vancouver
Hi Amy,
Could you also send me the demo mix for your other stations?
Yes, we wouldn't be interested in any evening spots.
Thanks
On Mon, Sep 22, 2025 at 1:07 PM Amy Lauzon <Amy.Lauzon@corusent.com<mailto:Amy.Lauzon@corusent.com>> wrote:
Good morning Tim,
Apologies, the attachment didn't make it onto the first email!
Attached is the media kit, complete with the Listener Profile for CKNW.
For ad placement, the ads will air equally (6 x :30-sec ads, for a total of 24 per week) within the four dayparts:
* Morning (5a-10a)
* Midday (10a-3p)
* Drive (3p-8p)
* Evening (8p-1a)
If you're interested in having more ads appear within the Drive times, I can move 4 of the Evening ads to air withing Morning and Drive.
Let me know if you have any additional questions!
Thank you again,
Amy
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Amy Lauzon
Integrated Account Manager | T. 778-945-9336| amy.lauzon@corusent.com<mailto:amy.lauzon@corusent.com>
Corus Entertainment Inc. | corusent.com<http://corusent.com/> | 7850 Enterprise Street, Burnaby, BC, V5A 1V7
Corus™ is a trade-mark of Corus™ Entertainment Inc. or a subsidiary thereof, which might be used under licence
[cid:image002.jpg@01DC39CC.2CDEE8F0]
________________________________
From: Timothy Thomas <tt@thekey.com<mailto:tt@thekey.com>>
Sent: Monday, September 22, 2025 6:27 AM
To: Amy Lauzon <Amy.Lauzon@corusent.com<mailto:Amy.Lauzon@corusent.com>>
Cc: Sharon Speirs <sspeirs@thekey.com<mailto:sspeirs@thekey.com>>
Subject: Re: CKNW Radio x The Key Vancouver
This email is from an EXTERNAL SENDER | Ce courriel provient d'un EXPÉDITEUR EXTERNE
Hi Amy,
Do we have any control over placement? Drive times?
Could you send me the demographic info on the listeners? Thanks
On Fri, Sep 19, 2025 at 8:43 PM Amy Lauzon <Amy.Lauzon@corusent.com<mailto:Amy.Lauzon@corusent.com>> wrote:
Good afternoon, Sharon,
Thank you again for your time this morning — I’m glad we were able to connect! It was great to learn more about The Key and the marketing initiatives you’re interested in pursuing in support of your business and brand.
Attached, I’ve included a media kit for Vancouver Radio, with a focus on CKNW. As mentioned, CKNW’s audience profile skews slightly older, higher-earning, and higher-educated — largely listeners in their 40s and 50s. Many of them are supporting parents at home, making this a strong demographic match for the services The Key provides. As you continue to grow your relationship with Lifeguard, their messaging could be layered-in seamlessly to The Key's branding ads.
Corus Connects event
Below are also the rates for our Corus Connects event, happening October 14–16 at the Global BC Studios. This event is designed for new and returning advertisers, offering discounted rates, a chance to tour the studios, and an opportunity to network and build relationships right from the get-go.
3 months/13 weeks: 30-second Spots
Station
Element
Weekly OCCs
Weekly Investment
Total Investment
Total Impressions
CPM
Total Value
Discount %
CKNW
:30s
24
$900.00
$11,700.00
3,538,600
$3.31
$23,400.00
50.00%
6 months/26 weeks: 30-second Spots
Station
Element
Weekly OCCs
Weekly Investment
Total Investment
Total Impressions
CPM
Total Value
Discount %
CKNW
:30s
24
$855.00
$22,230.00
7,077,200
$3.14
$46,800.00
52.50%
1-year/52 weeks: 30-second Spots
Station
Element
Weekly OCCs
Weekly Investment
Total Investment
Total Impressions
CPM
Total Value
Discount %
CKNW
:30s
24
$810.00
$42,120.00
14,154,400
$2.98
$93,600.00
55.00%
For The Key, I recommend the 52-week campaign, as it has the best value. It’s our most deeply discounted package, with 24 ads per week at $810/week — roughly 55% less expensive than our standard rates. Alternatively, a 6-month campaign is also a great option, especially if you’d like to run in cycles (e.g., two weeks on-air, one week off) to create an “always-on” feel while stretching the campaign length.
I’ll send you an invite to the Corus Connects event so you can see if the day and time work - Wednesday, October 15th @11am.
My goal would be to have most details ironed out ahead of the event — by phone, email, or even in person — so the event itself can simply be about meeting, having a quick tour, meeting some of the talent, and hopefully finalizing your campaign.
Finally, as mentioned on our call, if you’re interested in campaigns for other locations of The Key across Canada, I’d be happy to help coordinate. That way, you’d have a single point of contact at Corus rather than working with multiple reps. Tim, please let me know if you would like me to send over the listener profiles for all Corus AM stations across Canada, which align closely with the valuable CKNW listener base, and the core demographic of The Key.
Thanks again for your time today, Sharon. I’ll follow up with a call next week to hear your feedback and answer any questions you might have.
Have a great weekend,
Amy
Amy Lauzon
Integrated Account Manager | T. 778-945-9336| amy.lauzon@corusent.com<mailto:amy.lauzon@corusent.com>
Corus Entertainment Inc. | corusent.com<http://corusent.com/> | 7850 Enterprise Street, Burnaby, BC, V5A 1V7
Corus™ is a trade-mark of Corus™ Entertainment Inc. or a subsidiary thereof, which might be used under licence
i