--Apple-Mail-FBEB0165-F75A-4616-B3DC-B0BD6E0D91E9 Content-Type: text/html; charset=utf-8 Content-Transfer-Encoding: quoted-printable All- I=E2=80=99m looking= forward to our first Large Site Weekly Growth call. A little context= so that nobody is coming in blind and we can have productive calls: First-The main point here: Frankly-Comsistent growt= h is our Achilles heel. We have not demonstrated an ability to consist= ently grow ANY of our sites. And, as large s= ites go, our entire company goes. For exampl= e: In March and April, the organization for the first time showed two c= onsecutive months of billable hours growth and revenue growth. This was acro= ss the majority of our sites. It put us on a double digit growth rate.= If sustained, this would have completely transformed the entire compa= ny. But, in June, we gave back all of the gains we had in March and Ap= ril. And, it was the large sites that, by far, had the biggest impact.= Our small and medium sites saw the second quarter revenue grow compar= ed to the first quarter and several of them did very well. In fact 75%= of those sites grew in the second quarter. Conversely our large sites= saw 75% of them with lower revenue in the second quarter vs the first quart= er. The losses in the large sites completely wiped out the gains from t= he small sites. That=E2=80=99s why we are having these focus calls.&nb= sp; To set expectations-As leaders in this organiza= tion, everyone should clearly understand that NOT growing is not an option. &= nbsp;We know with certainty that every market we are in is viable and demand= is growing. We know what our competitors are doing and we understand t= he market dynamics. So, every site that is not growing is for a contro= llable reason. And there are many controllable reasons we can point to= . But the expectation is for us to determine c= ollectively-What are we doing to change that? That=E2=80=99s what I wa= nt you all to come ready to discuss and ideate on. This is a classic route cause exercise. Our growth levers are: A) Top of funnel. Are= we bringing in enough quality leads (HCL and Consumer Marketing) to grow th= e business. It=E2=80=99s a yes or no question. If the answer is y= es, the problem is somewhere else. If the answer is no-What=E2=80=99s o= ur plan to change that? B) Are we converting the le= ads to opportunities and scheduled assessments as expected? If the ans= wer is yes, the issue is somewhere else. If the answer is no-What=E2=80= =99s our plan to change that? C) Are we converting o= ur assessments to SOCs as expected? If the answer is yes, this issue i= s somewhere else. If the answer is no-What are we doing to change that= ? D) Do we have controllable deactivations or unexp= ected long-term clients become short term clients for controllable reasons? &=