Great, thank you!
On Thu, Jan 25, 2024 at 9:02 AM John McColman <john@infrontmarketing.ca>
wrote:
> Hi Alexa,
>
>
>
> Should have something over to you by EOD.
>
>
>
> Just speaking with Ash & Patrick right now, so good timing!
>
>
>
> Thank you,
>
>
>
>
> *John McColman*
>
> In Front Marketing
>
>
>
> 403.861.9727
>
> *john@infrontmarketing.ca <john@infrontmarketing.ca>*
>
>
>
>
>
> *From: *Alexa Graziani <agraziani@thekey.com>
> *Date: *Thursday, January 25, 2024 at 9:37 AM
> *To: *John McColman <john@infrontmarketing.ca>
> *Cc: *Arshdeep Brar <ash@infrontmarketing.ca>, Patrick Zehnder <
> patrick@infrontmarketing.ca>, Timothy Thomas <tt@thekey.com>, Megan
> Heinen <mheinen@thekey.com>, Kira Farnham <kira.farnham@thekey.com>
> *Subject: *Re: Happy New Year + Kickoff of Next 2024 Canada Optimization
> - Keywords
>
> Hi Ash,
>
>
>
> To confirm, will you have time to send keyword recommendations by EOD
> tomorrow so I can take a look before our call on Monday and come ready to
> discuss them with you?
>
>
>
> Thanks,
>
>
>
> On Mon, Jan 8, 2024 at 3:11 PM Alexa Graziani <agraziani@thekey.com>
> wrote:
>
> Thank you!
>
>
>
> On Mon, Jan 8, 2024 at 2:39 PM John McColman <john@infrontmarketing.ca>
> wrote:
>
> Hi Alexa,
>
>
>
> Ash is back tomorrow, and I’ll review with him and Patrick in the AM.
>
>
> Thank you! Chat tomorrow!
>
>
>
>
> *John McColman*
>
> In Front Marketing
>
>
>
> 403.861.9727
>
> *john@infrontmarketing.ca <john@infrontmarketing.ca>*
>
>
>
>
>
> *From: *Alexa Graziani <agraziani@thekey.com>
> *Date: *Monday, January 8, 2024 at 3:36 PM
> *To: *John McColman <john@infrontmarketing.ca>, Arshdeep Brar <
> ash@infrontmarketing.ca>, Patrick Zehnder <patrick@infrontmarketing.ca>
> *Cc: *Timothy Thomas <tt@thekey.com>, Megan Heinen <mheinen@thekey.com>,
> Kira Farnham <kira.farnham@thekey.com>
> *Subject: *Re: Happy New Year + Kickoff of Next 2024 Canada Optimization
> - Keywords
>
> Hi InFront Team,
>
>
>
> I've attached the keyword data referenced in the previous email.
>
>
>
> Please confirm receipt and that the timeline and process outlined in it
> works for you - we can discuss specifics, any initial questions, the data,
> etc in our call tomorrow.
>
>
>
> Sincerely,
>
>
>
> On Tue, Jan 2, 2024 at 1:17 PM Alexa Graziani <agraziani@thekey.com>
> wrote:
>
> Hi InFront Team,
>
>
>
> Happy New Year! I hope you had great holidays.
>
>
>
> The next ongoing optimization for the Canadian markets that I'd like to
> implement this quarter is on keywords.
>
>
>
> This email is to kick off the process of us working together this month to
> determine what changes we'd like to make so that they can go live on
> Monday, February 5th.
>
>
>
> Next week, I plan to send you a full keyword review from 2023 (as many
> months as we have data), as well as reviews for the last 6 and three
> months. That way the end of December data has at least a week to mature.
>
>
>
> From there, I'd like your team to review the data and put together a
> proposal of keywords to a)pause, b)increase investment, c) add by EOD
> 11/24. That way, we have a week to discuss and align on our final changes.
> This process can be similar to what we did the last time we went through a
> keyword review.
>
>
>
> Our monthly call is currently scheduled for the 9th. I will send the
> keyword data by EOD on Monday the 8th so that we can address any questions
> you might have during our call.
>
>
>
> Let's also get a 30-minute call on the calendar for Monday 11/29 so that
> we can discuss the proposal and any questions/feedback I have on each of
> the markets. 10am-12pm PST is a great window for me if the team is free.
>
>
>
> Let me know if you have any suggestions for our timeline/doing a thorough
> keyword review together.
>
>
>
> I look forward to a strong Q1!
>
>
>
> Thank you,
>
>
>
> --
>
> *Alexa Graziani *
>
> Senior Marketing Manager - Consumer Growth
>
> *Please note my email has changed: *
>
> agraziani@thekey.com
> <https://urldefense.proofpoint.com/v2/url?u=https-3A__brand.thekey.com_esg_agraziani-40thekey.com&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=Lu5KHA1gcZ9PsgXo01213eRVgPTnh0-cF6fqOnNb1MA&m=z4gnpaawPy9ov8P56XM7YoRw145ncutzEnkQi0r6R1og-m5-RDNa9X7vjiBT6PFU&s=8a9eQcD-rRfa9gAiGnjh9jvjGTG6FiwuzPX4w0AbcMQ&e=>
>
> *TheKey.com
> <https://urldefense.proofpoint.com/v2/url?u=https-3A__www.thekey.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=Lu5KHA1gcZ9PsgXo01213eRVgPTnh0-cF6fqOnNb1MA&m=z4gnpaawPy9ov8P56XM7YoRw145ncutzEnkQi0r6R1og-m5-RDNa9X7vjiBT6PFU&s=0X7VFCQte1r_EhHA7sv2Jnh6T41d43f_6n1wcRqDQas&e=>*
>
> [image: TheKey]
> <https://urldefense.proofpoint.com/v2/url?u=https-3A__homecareassistance.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=Lu5KHA1gcZ9PsgXo01213eRVgPTnh0-cF6fqOnNb1MA&m=z4gnpaawPy9ov8P56XM7YoRw145ncutzEnkQi0r6R1og-m5-RDNa9X7vjiBT6PFU&s=wnn66te39wbR9KwIBI4-RSBlq80EPM0AQKWeFP1dtZc&e=>
>
>
>
>
> --
>
> *Alexa Graziani *
>
> Senior Marketing Manager - Consumer Growth
>
> *Please note my email has changed: *
>
> agraziani@thekey.com
> <https://urldefense.proofpoint.com/v2/url?u=https-3A__brand.thekey.com_esg_agraziani-40thekey.com&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=Lu5KHA1gcZ9PsgXo01213eRVgPTnh0-cF6fqOnNb1MA&m=z4gnpaawPy9ov8P56XM7YoRw145ncutzEnkQi0r6R1og-m5-RDNa9X7vjiBT6PFU&s=8a9eQcD-rRfa9gAiGnjh9jvjGTG6FiwuzPX4w0AbcMQ&e=>
>
> *TheKey.com
> <https://urldefense.proofpoint.com/v2/url?u=https-3A__www.thekey.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=Lu5KHA1gcZ9PsgXo01213eRVgPTnh0-cF6fqOnNb1MA&m=z4gnpaawPy9ov8P56XM7YoRw145ncutzEnkQi0r6R1og-m5-RDNa9X7vjiBT6PFU&s=0X7VFCQte1r_EhHA7sv2Jnh6T41d43f_6n1wcRqDQas&e=>*
>
> [image: TheKey]
> <https://urldefense.proofpoint.com/v2/url?u=https-3A__homecareassistance.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=Lu5KHA1gcZ9PsgXo01213eRVgPTnh0-cF6fqOnNb1MA&m=z4gnpaawPy9ov8P56XM7YoRw145ncutzEnkQi0r6R1og-m5-RDNa9X7vjiBT6PFU&s=wnn66te39wbR9KwIBI4-RSBlq80EPM0AQKWeFP1dtZc&e=>
>
>
>
>
>
>
> --
>
> *Alexa Graziani *
>
> Senior Marketing Manager - Consumer Growth
>
> *Please note my email has changed: *
>
> agraziani@thekey.com
> <https://urldefense.proofpoint.com/v2/url?u=https-3A__brand.thekey.com_esg_agraziani-40thekey.com&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=JrrCopq5T6-t37ppobZBQlZP7192QB7N2lV7niC7opI&m=66WJHKGkMKKh0mXAFM_wvGT3CVBxTS_4Dt8YOfkkfMfusCk4Byx75tFnXp4viuIy&s=V4QkrGaDr8bdjItDpU9rb8gUp8CSkhFl2RcFix8ZD-I&e=>
>
> *TheKey.com
> <https://urldefense.proofpoint.com/v2/url?u=https-3A__www.thekey.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=JrrCopq5T6-t37ppobZBQlZP7192QB7N2lV7niC7opI&m=66WJHKGkMKKh0mXAFM_wvGT3CVBxTS_4Dt8YOfkkfMfusCk4Byx75tFnXp4viuIy&s=jlrVUGzCGR-zD4o_asNZ6YrCD9DXdeihAhbuAdcWGuI&e=>*
>
> [image: TheKey]
> <https://urldefense.proofpoint.com/v2/url?u=https-3A__homecareassistance.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=JrrCopq5T6-t37ppobZBQlZP7192QB7N2lV7niC7opI&m=66WJHKGkMKKh0mXAFM_wvGT3CVBxTS_4Dt8YOfkkfMfusCk4Byx75tFnXp4viuIy&s=noB03LXZpLmXiQOKXr9zonvyOFK0RAmPNyepQMi2IiA&e=>
>
>
>
>
> --
>
> *Alexa Graziani *
>
> Senior Marketing Manager - Consumer Growth
>
> *Please note my email has changed: *
>
> agraziani@thekey.com
> <https://urldefense.proofpoint.com/v2/url?u=https-3A__brand.thekey.com_esg_agraziani-40thekey.com&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=JrrCopq5T6-t37ppobZBQlZP7192QB7N2lV7niC7opI&m=66WJHKGkMKKh0mXAFM_wvGT3CVBxTS_4Dt8YOfkkfMfusCk4Byx75tFnXp4viuIy&s=V4QkrGaDr8bdjItDpU9rb8gUp8CSkhFl2RcFix8ZD-I&e=>
>
> *TheKey.com
> <https://urldefense.proofpoint.com/v2/url?u=https-3A__www.thekey.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=JrrCopq5T6-t37ppobZBQlZP7192QB7N2lV7niC7opI&m=66WJHKGkMKKh0mXAFM_wvGT3CVBxTS_4Dt8YOfkkfMfusCk4Byx75tFnXp4viuIy&s=jlrVUGzCGR-zD4o_asNZ6YrCD9DXdeihAhbuAdcWGuI&e=>*
>
> [image: TheKey]
> <https://urldefense.proofpoint.com/v2/url?u=https-3A__homecareassistance.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=JrrCopq5T6-t37ppobZBQlZP7192QB7N2lV7niC7opI&m=66WJHKGkMKKh0mXAFM_wvGT3CVBxTS_4Dt8YOfkkfMfusCk4Byx75tFnXp4viuIy&s=noB03LXZpLmXiQOKXr9zonvyOFK0RAmPNyepQMi2IiA&e=>
>
>
>
--
Alexa Graziani
Senior Marketing Manager - Consumer Growth
* Please note my email has changed: *
agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
TheKey.com <https://www.thekey.com/>
[image: TheKey] <https://homecareassistance.com/>