Re: Calgary Targeting Update

Calgary changes have been implemented. Thanks,
Ash


Ash Brar

In Front Marketing

Results Driven Performance Marketing



587.969.7574

ash@infrontmarketing.ca

Suite 401 – 255 17 Ave SW, Calgary, AB



________________________________
From: Alexa Graziani <agraziani@thekey.com>
Sent: Thursday, December 21, 2023 3:38 PM
To: Arshdeep Brar <ash@infrontmarketing.ca>
Cc: John McColman <john@infrontmarketing.ca>; Patrick Zehnder <patrick@infrontmarketing.ca>; Timothy Thomas <tt@thekey.com>
Subject: Re: Calgary Targeting Update

Thank you, Ash.

Calgary is approved. I'll look at the other two tomorrow.

On Thu, Dec 21, 2023 at 2:36 PM Arshdeep Brar <ash@infrontmarketing.ca<mailto:ash@infrontmarketing.ca>> wrote:
Hey Alexa,


I have adjusted the Targeting for Calgary and have included recommendations for Vancouver and Toronto as well.
The common trend in all the markets is you will see a lot of activity from the downtown region but not a lot of conversions, but this has a lot to do with Device location id registration with Google and exploratory searches.
Similar to Calgary, these results are based on income stats and median ages.
For these markets as well, we are not focusing on specific targeting but keeping it broad and then cutting out the regions which we have strong data suggesting to.


Also, please let me know when we should implement these changes.

I have included the rest of the details for all three markets in the sheet as well, where map screenshots are included for more context.
HCA Location Report all markets - 01 August 2023 - 29 November 2023 - Google Sheets<https://urldefense.proofpoint.com/v2/url?u=https-3A__docs.google.com_spreadsheets_d_1V-5F-5FP2PKDqnnuML2ObrO0N3TjbJpDpSBX1AEDeh9EHA0_edit-23gid-3D1883409549&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=-YZ4mshE0_aO8yQtRLoZ0OC18NgoFYGq97J54zbOfNJSStCnsKgUzEl04vYbPvS5&s=Setp5ukMUqZaGyspwPrC-F3kBC-DDEim3R7fSduYh2A&e=>
[https://lh7-us.googleusercontent.com/docs/AHkbwyLEfvllnolh2iQ6kQ5S4fk5a9RxrEmBHtyd77O2Atepq3f1_P7tu0hgFc_zaTrLKD2rRdvEiMYr2qxSbtTFEUqLiKlbP03xpxKxaDGR7NHVKw=w1200-h630-p]<https://urldefense.proofpoint.com/v2/url?u=https-3A__docs.google.com_spreadsheets_d_1V-5F-5FP2PKDqnnuML2ObrO0N3TjbJpDpSBX1AEDeh9EHA0_edit-23gid-3D1883409549&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=-YZ4mshE0_aO8yQtRLoZ0OC18NgoFYGq97J54zbOfNJSStCnsKgUzEl04vYbPvS5&s=Setp5ukMUqZaGyspwPrC-F3kBC-DDEim3R7fSduYh2A&e=>
HCA Location Report all markets - 01 August 2023 - 29 November 2023<https://urldefense.proofpoint.com/v2/url?u=https-3A__docs.google.com_spreadsheets_d_1V-5F-5FP2PKDqnnuML2ObrO0N3TjbJpDpSBX1AEDeh9EHA0_edit-23gid-3D1883409549&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=-YZ4mshE0_aO8yQtRLoZ0OC18NgoFYGq97J54zbOfNJSStCnsKgUzEl04vYbPvS5&s=Setp5ukMUqZaGyspwPrC-F3kBC-DDEim3R7fSduYh2A&e=>
Calgary Consolidated performance - Google Ads combined with Tableau Location,Impr.,CTR,Avg. CPC,Cost,Conversions,Cost / conv.,Conv. rate,Impr. (Top) %,Impr. (Abs. Top) %,Postal Code,Cost,Leads,Opps,SOC,Cost per lead,Cost per Opp T2R,Alberta,Canada,16818,10.12%,7.69,13095.5,52,251.84,3.06%,89.72%...
docs.google.com<https://urldefense.proofpoint.com/v2/url?u=http-3A__docs.google.com&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=-YZ4mshE0_aO8yQtRLoZ0OC18NgoFYGq97J54zbOfNJSStCnsKgUzEl04vYbPvS5&s=zr6tB6nLm1f_f5TCfKd8KsYndoxnEdntR_A6vQHQ5hI&e=>

Calgary:
Testing areas: Calgary and surrounding areas in the map
Excluded areas: T3N, T3J, T3P, T1Y, T2A, T2E, T2B, T3K, T3R, T1Z
[cid:ii_18c8e871d0cef9a861d4]

Vancouver:
Historically Top Converting areas:  V3R, V3S, V7J, V1M, V5K, V4E, V5B, V5E, V7M, V4K, V5T, V2Y, V5N, V6K, V6V
Testing areas: V7B, V7C, V6Y, V7E, V6W, V3V, V5A, V3B, V3C, V4N, V2X, V2Z, V4P, V4B, V7V, V7W, V6P, V5Z, V3X, V4M, V4C, V3K, V4R
Excluded areas: V6T, V6A, V6X, V3A, V3T, V5J
[cid:ii_18c8e871d0dfe81fd035]


Toronto:
Top converters: M5C, M3L, M3M, M5N, M2L, M8W, M3C
Testing areas: Toronto
Excluded areas: M4Y, M4X, M5S, M5T, M5J, M5V, M6J, M4V, M4T, M4S, M6K, M6R, M6P, M6N, M5P, M4V, M5R

[cid:ii_18c8e871d0d224671e96]



Thanks, Ash
Ash


Ash Brar

In Front Marketing

Results Driven Performance Marketing



587.969.7574

ash@infrontmarketing.ca<mailto:ash@infrontmarketing.ca>

Suite 401 – 255 17 Ave SW, Calgary, AB



________________________________
From: Alexa Graziani <agraziani@thekey.com<mailto:agraziani@thekey.com>>
Sent: Thursday, December 21, 2023 2:07 PM
To: Arshdeep Brar <ash@infrontmarketing.ca<mailto:ash@infrontmarketing.ca>>
Cc: John McColman <john@infrontmarketing.ca<mailto:john@infrontmarketing.ca>>; Patrick Zehnder <patrick@infrontmarketing.ca<mailto:patrick@infrontmarketing.ca>>; Timothy Thomas <tt@thekey.com<mailto:tt@thekey.com>>
Subject: Re: Calgary Targeting Update

Let's start with 5, thanks Ash!

On Thu, Dec 21, 2023 at 12:31 PM Arshdeep Brar <ash@infrontmarketing.ca<mailto:ash@infrontmarketing.ca>> wrote:
Hey Alexa,

How does this look? And to John's comment in order to add around Bearspaw, how big of a radius targeting should we add there, 5 km? Please let me know, and I will send you a revised map again.

[https://i.gyazo.com/75fd455734d7670f37528f34ff492b37.png]

Ash Brar

In Front Marketing

Results Driven Performance Marketing



587.969.7574

ash@infrontmarketing.ca<mailto:ash@infrontmarketing.ca>

Suite 401 – 255 17 Ave SW, Calgary, AB



________________________________
From: John McColman <john@infrontmarketing.ca<mailto:john@infrontmarketing.ca>>
Sent: Thursday, December 21, 2023 10:55 AM
To: Alexa Graziani <agraziani@thekey.com<mailto:agraziani@thekey.com>>; Arshdeep Brar <ash@infrontmarketing.ca<mailto:ash@infrontmarketing.ca>>
Cc: Patrick Zehnder <patrick@infrontmarketing.ca<mailto:patrick@infrontmarketing.ca>>; Timothy Thomas <tt@thekey.com<mailto:tt@thekey.com>>
Subject: Re: Calgary Targeting Update


I would also expand a bit around Bearspaw possibly, there are a lot of BIG homes around this area.



Assuming we’re in Springbank… the targeting may be fine. I just want to make sure we’re hitting in and around here.



[cid:ii_18c8e871d0c4cff313]



John McColman

In Front Marketing



403.861.9727

john@infrontmarketing.ca <mailto:john@infrontmarketing.ca>





From: Alexa Graziani <agraziani@thekey.com<mailto:agraziani@thekey.com>>
Date: Thursday, December 21, 2023 at 10:38 AM
To: Arshdeep Brar <ash@infrontmarketing.ca<mailto:ash@infrontmarketing.ca>>
Cc: John McColman <john@infrontmarketing.ca<mailto:john@infrontmarketing.ca>>, Patrick Zehnder <patrick@infrontmarketing.ca<mailto:patrick@infrontmarketing.ca>>, Timothy Thomas <tt@thekey.com<mailto:tt@thekey.com>>
Subject: Re: Calgary Targeting Update

Hi Ash,



Chuck said you nailed it on the map! Great work!



One change "to the west, there is an (#8) on the road. Right below Pirmez Creek. This whole area is the rich of the rich - move the Bragg Creek radius over to this location and increase the size of the radius."



Please make that change, send me the proposed map, and then I'll approve it to go live.



Thanks,



On Wed, Dec 20, 2023 at 4:02 PM Alexa Graziani <agraziani@thekey.com<mailto:agraziani@thekey.com>> wrote:

Thank you! I will connect with Chuck and Tim on this.



On Wed, Dec 20, 2023 at 3:41 PM Arshdeep Brar <ash@infrontmarketing.ca<mailto:ash@infrontmarketing.ca>> wrote:

hi Alexa,



Thanks for clarifying that here is an updated map, I believe this is what you are looking for:

We don't have designated smaller postal code regions on the very top, so I wont be able to exclude that, we cannot use radius targeting in exclusion so that also limits us

According to this map link  underneath, T3K should cover the region but in ads interface, it doesn't:

Calgary Postal Code Map (maptrove.ca)<https://urldefense.proofpoint.com/v2/url?u=https-3A__www.maptrove.ca_canada-2Dmaps_postal-2Dcodes_calgary-2Dalberta-2Dpostal-2Dcode-2Dforward-2Dsortation-2Dareas.html&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=JrrCopq5T6-t37ppobZBQlZP7192QB7N2lV7niC7opI&m=lZgpBI4FQBy08oxEYRlKDyDw1URycmg8STEfqVma_CiV6wFNVFl664Hy7y-R3z1I&s=2O3FHCMGCljBrdlPABbnvtnv304D2G3qVZTWPPtAMNk&e=>



[https://i.gyazo.com/ab6bbbdc3de686fb3f27595a26331a81.png]







The postal codes to be excluded will be:

T3N

T3J

T3P

T1Y

T2A

T2E

T2B

T3K

T3R

T1Z



Thanks,

Ash



Ash Brar

In Front Marketing

Results Driven Performance Marketing



587.969.7574

ash@infrontmarketing.ca<mailto:ash@infrontmarketing.ca>

Suite 401 – 255 17 Ave SW, Calgary, AB



________________________________

From: Alexa Graziani <agraziani@thekey.com<mailto:agraziani@thekey.com>>
Sent: Wednesday, December 20, 2023 1:40 PM
To: Arshdeep Brar <ash@infrontmarketing.ca<mailto:ash@infrontmarketing.ca>>
Cc: John McColman <john@infrontmarketing.ca<mailto:john@infrontmarketing.ca>>; Patrick Zehnder <patrick@infrontmarketing.ca<mailto:patrick@infrontmarketing.ca>>; Timothy Thomas <tt@thekey.com<mailto:tt@thekey.com>>
Subject: Re: Calgary Targeting Update



Hi Ash,



Thank you for the clarification.



I have two concerns with this map:

  1.  The screenshot of what Chuck recommends we remove from the main campaign goes all the way down to that second section jutting out on the right hand side. For the most part, it doesn't seem like we're currently targeting that area. Based on that I drew in red areas in Calgary it seems like we'd want to exclude it moving forward. Is that possible?
  2.  The northernmost section above the 201 seems to all be under 44. It also looks like we aren't targeting there currently so it seems like we wouldn't want to target there either



Mostly, it looks like we want to open up that central/southern area.



Also, do you have any concerns about us eliminating the northwestern or southeastern sections we are currently targeting? It seems like the new Calgary targeting likely gets the best part of those postal codes but wanted to check.



Once we have the map in a place we like, I'll connect with Tim and Chuck to get final approval/feedback.



Areas of concern:

[cid:ii_18c8e871d0c1af5bfce2]



Thanks,



On Wed, Dec 20, 2023 at 12:12 PM Arshdeep Brar <ash@infrontmarketing.ca<mailto:ash@infrontmarketing.ca>> wrote:

Hey Alexa,



Will already have a lot of control from keywords and demographic settings that we shouldn't be too worried about the location targeting as much. Especially in the absence of any data that can suggest some possible exclusions (so far, we have two postal codes) that's why broadening the targeting and then cutting back will be the best strategy for us moving forward.



Based on the proposed targeting, this is what the map will look like;

[https://i.gyazo.com/5b02a68c5bc4740735203af180c09381.png]



Ash Brar

In Front Marketing

Results Driven Performance Marketing



587.969.7574

ash@infrontmarketing.ca<mailto:ash@infrontmarketing.ca>

Suite 401 – 255 17 Ave SW, Calgary, AB



________________________________

From: Alexa Graziani <agraziani@thekey.com<mailto:agraziani@thekey.com>>
Sent: Wednesday, December 20, 2023 9:49 AM
To: Arshdeep Brar <ash@infrontmarketing.ca<mailto:ash@infrontmarketing.ca>>
Cc: John McColman <john@infrontmarketing.ca<mailto:john@infrontmarketing.ca>>; Patrick Zehnder <patrick@infrontmarketing.ca<mailto:patrick@infrontmarketing.ca>>; Timothy Thomas <tt@thekey.com<mailto:tt@thekey.com>>
Subject: Re: Calgary Targeting Update



Hi Ash,



To confirm, that means we would:

  *   keep our existing targeting and exclusion set (below)
  *   add "calgary" targeting
  *   add those two locations as negatives



Given that we don't want to target additional areas if they fall in the 22-44 range, will targeting all of Calgary be too broad?



Is it possible to share a map of what this would look like in the platform for the full set of changes (without going live)?



Finally, I'm having a hard time overlaying the census map with our tar4geting map. Are those two negatives enough to remove the northeast? It seems like from Chuck's screenshot, we'd probably want to exclude everything north easter of our current easternmost targeted postal code. But maybe that wouldn't be included in the "Calgary" targeting, and in that case wouldn't need to be excluded.



[cid:ii_18c8e871d0ccb971f161]



On Tue, Dec 19, 2023 at 2:17 PM Arshdeep Brar <ash@infrontmarketing.ca<mailto:ash@infrontmarketing.ca>> wrote:

Hey Allexa,



The best way to implement this targeting will be by targeting Calgary and all the other postal codes outside and around that we already have and then excluding the northeast region by excluding these postal codes:

T3J

T3N



These two will exclude these areas: please let me know if we are good to implement these

[https://i.gyazo.com/4d97382911a184bf7082983eb0b2b8a0.png]





Thanks,

Ash

Ash Brar

In Front Marketing

Results Driven Performance Marketing



587.969.7574

ash@infrontmarketing.ca<mailto:ash@infrontmarketing.ca>

Suite 401 – 255 17 Ave SW, Calgary, AB



________________________________

From: Alexa Graziani <agraziani@thekey.com<mailto:agraziani@thekey.com>>
Sent: Tuesday, December 19, 2023 11:12 AM
To: John McColman <john@infrontmarketing.ca<mailto:john@infrontmarketing.ca>>; Arshdeep Brar <ash@infrontmarketing.ca<mailto:ash@infrontmarketing.ca>>; Patrick Zehnder <patrick@infrontmarketing.ca<mailto:patrick@infrontmarketing.ca>>
Cc: Timothy Thomas <tt@thekey.com<mailto:tt@thekey.com>>
Subject: Calgary Targeting Update



Hi InFront Team,



Tim connected with Chuck and he agrees that all the high-density 50+ areas should get targeted based on that new census map, except for one location.



The section in the screenshot attached of the NE of Calgary should not be targeted in our regular campaign but can be targeted in the new CDHC-specific campaign.



Let us know when you have a proposal on how to achieve the new targeting. I want to implement it by Jan 2nd at the latest.



Sincerely,



--

Alexa Graziani

Senior Marketing Manager - Consumer Growth

Please note my email has changed:

agraziani@thekey.com<https://urldefense.proofpoint.com/v2/url?u=https-3A__brand.thekey.com_esg_agraziani-40thekey.com&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=xYenJqlTYtT_vj4Hb3324-soPpgpmnr42cgtrcrlckzwM8Cd0ssOPdq-aWQtWl2D&s=9Duc0qm4tV4q4ZgvxMG2OK2gf5UOjmxX1xwX5_-eZAk&e=>

TheKey.com<https://urldefense.proofpoint.com/v2/url?u=https-3A__www.thekey.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=xYenJqlTYtT_vj4Hb3324-soPpgpmnr42cgtrcrlckzwM8Cd0ssOPdq-aWQtWl2D&s=dbxQKhDBhVZNODOVtlW27Xjin-jizVZO1crb_FSISug&e=>

[TheKey]<https://urldefense.proofpoint.com/v2/url?u=https-3A__homecareassistance.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=xYenJqlTYtT_vj4Hb3324-soPpgpmnr42cgtrcrlckzwM8Cd0ssOPdq-aWQtWl2D&s=c45dkf-1AmU5odLg_gUef1bDXaEW-BksFLwP0Y0OOzU&e=>






--

Alexa Graziani

Senior Marketing Manager - Consumer Growth

Please note my email has changed:

agraziani@thekey.com<https://urldefense.proofpoint.com/v2/url?u=https-3A__brand.thekey.com_esg_agraziani-40thekey.com&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=jNQnlAd5BeIoEwDYU1Ipg77NEjUTeEwwZWzgsujm-uf0lKvarPKcWaDwebErJ_UJ&s=QFwecgO0nLaASLnaHZwwa7Ri2aXmiUquHIFqBeNMbMY&e=>

TheKey.com<https://urldefense.proofpoint.com/v2/url?u=https-3A__www.thekey.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=jNQnlAd5BeIoEwDYU1Ipg77NEjUTeEwwZWzgsujm-uf0lKvarPKcWaDwebErJ_UJ&s=1B0MUYZg9Ax0tP-b9f2EvDcMZFVsvt71GUrAh6711dI&e=>

[TheKey]<https://urldefense.proofpoint.com/v2/url?u=https-3A__homecareassistance.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=jNQnlAd5BeIoEwDYU1Ipg77NEjUTeEwwZWzgsujm-uf0lKvarPKcWaDwebErJ_UJ&s=KHQmut4oo73d5xRcIJ4_DTi_qh37VwVlFpZlgk3v3xI&e=>




--

Alexa Graziani

Senior Marketing Manager - Consumer Growth

Please note my email has changed:

agraziani@thekey.com<https://urldefense.proofpoint.com/v2/url?u=https-3A__brand.thekey.com_esg_agraziani-40thekey.com&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=JgG75nOFNKF23BWQy2miHer9tgmFDoKjdIwvEI4ItIQAury0M8qWt7qM5iFPatnk&s=ATkwOpnh4WDKYFN2pR8U1cqaPn7UPevXSttAAKN6tlg&e=>

TheKey.com<https://urldefense.proofpoint.com/v2/url?u=https-3A__www.thekey.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=JgG75nOFNKF23BWQy2miHer9tgmFDoKjdIwvEI4ItIQAury0M8qWt7qM5iFPatnk&s=dbdwKX0FIfWB6a2U5Uexne7heo7L_f-3NSDX1uDSEIo&e=>

[TheKey]<https://urldefense.proofpoint.com/v2/url?u=https-3A__homecareassistance.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=JgG75nOFNKF23BWQy2miHer9tgmFDoKjdIwvEI4ItIQAury0M8qWt7qM5iFPatnk&s=XflPcOx1HI7JJM2aZERXEFOUk1CttnjxYS_auEQiqo0&e=>




--

Alexa Graziani

Senior Marketing Manager - Consumer Growth

Please note my email has changed:

agraziani@thekey.com<https://urldefense.proofpoint.com/v2/url?u=https-3A__brand.thekey.com_esg_agraziani-40thekey.com&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=JrrCopq5T6-t37ppobZBQlZP7192QB7N2lV7niC7opI&m=lZgpBI4FQBy08oxEYRlKDyDw1URycmg8STEfqVma_CiV6wFNVFl664Hy7y-R3z1I&s=coedRw0xzSOIP-2-yA8KPaKCJfLcvbIzSV3cnbv_75Q&e=>

TheKey.com<https://urldefense.proofpoint.com/v2/url?u=https-3A__www.thekey.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=JrrCopq5T6-t37ppobZBQlZP7192QB7N2lV7niC7opI&m=lZgpBI4FQBy08oxEYRlKDyDw1URycmg8STEfqVma_CiV6wFNVFl664Hy7y-R3z1I&s=qJT9X_sUg7WZg5YCSvZA4OeOaiY1vqVfy3YbTXTxdt4&e=>

[TheKey]<https://urldefense.proofpoint.com/v2/url?u=https-3A__homecareassistance.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=JrrCopq5T6-t37ppobZBQlZP7192QB7N2lV7niC7opI&m=lZgpBI4FQBy08oxEYRlKDyDw1URycmg8STEfqVma_CiV6wFNVFl664Hy7y-R3z1I&s=battdd86GCz054Xzo0Tl9dVB_Trj5V1zDpfvj1l05A0&e=>




--

Alexa Graziani

Senior Marketing Manager - Consumer Growth

Please note my email has changed:

agraziani@thekey.com<https://urldefense.proofpoint.com/v2/url?u=https-3A__brand.thekey.com_esg_agraziani-40thekey.com&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=JrrCopq5T6-t37ppobZBQlZP7192QB7N2lV7niC7opI&m=lZgpBI4FQBy08oxEYRlKDyDw1URycmg8STEfqVma_CiV6wFNVFl664Hy7y-R3z1I&s=coedRw0xzSOIP-2-yA8KPaKCJfLcvbIzSV3cnbv_75Q&e=>

TheKey.com<https://urldefense.proofpoint.com/v2/url?u=https-3A__www.thekey.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=JrrCopq5T6-t37ppobZBQlZP7192QB7N2lV7niC7opI&m=lZgpBI4FQBy08oxEYRlKDyDw1URycmg8STEfqVma_CiV6wFNVFl664Hy7y-R3z1I&s=qJT9X_sUg7WZg5YCSvZA4OeOaiY1vqVfy3YbTXTxdt4&e=>

[TheKey]<https://urldefense.proofpoint.com/v2/url?u=https-3A__homecareassistance.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=JrrCopq5T6-t37ppobZBQlZP7192QB7N2lV7niC7opI&m=lZgpBI4FQBy08oxEYRlKDyDw1URycmg8STEfqVma_CiV6wFNVFl664Hy7y-R3z1I&s=battdd86GCz054Xzo0Tl9dVB_Trj5V1zDpfvj1l05A0&e=>




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Alexa Graziani
Senior Marketing Manager - Consumer Growth
Please note my email has changed:
agraziani@thekey.com<https://urldefense.proofpoint.com/v2/url?u=https-3A__brand.thekey.com_esg_agraziani-40thekey.com&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=Rvxa8F8UXBlS2mA9-0I5EcvRHc3KYquhsTslwtG1M9NbhXVG90zF7EUWXfayGSpB&s=CEx4wPavCYo3LCmTmG3_cNUATAFDg1VArefX_PXfj4c&e=>

TheKey.com<https://urldefense.proofpoint.com/v2/url?u=https-3A__www.thekey.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=Rvxa8F8UXBlS2mA9-0I5EcvRHc3KYquhsTslwtG1M9NbhXVG90zF7EUWXfayGSpB&s=r-3ryFgOnOlreDnWTUP6bJ4SxHo6pg9qq-itQYB80wI&e=>
[TheKey]<https://urldefense.proofpoint.com/v2/url?u=https-3A__homecareassistance.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=Rvxa8F8UXBlS2mA9-0I5EcvRHc3KYquhsTslwtG1M9NbhXVG90zF7EUWXfayGSpB&s=sXItN_s7aQKJt7MI16VEb5Cn4GtmT_c4ZJhL5RumMz8&e=>


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Alexa Graziani
Senior Marketing Manager - Consumer Growth
Please note my email has changed:
agraziani@thekey.com <https://urldefense.proofpoint.com/v2/url?u=https-3A__brand.thekey.com_esg_agraziani-40thekey.com&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=-YZ4mshE0_aO8yQtRLoZ0OC18NgoFYGq97J54zbOfNJSStCnsKgUzEl04vYbPvS5&s=LdAEjyN28Ja00VfYCgVHEDSOHhdUfhHe_9NHypxl6Cs&e=>

TheKey.com <https://urldefense.proofpoint.com/v2/url?u=https-3A__www.thekey.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=-YZ4mshE0_aO8yQtRLoZ0OC18NgoFYGq97J54zbOfNJSStCnsKgUzEl04vYbPvS5&s=QDIVcLgiPKRN_6R2C8YRWPdi4b8doX6C4YmPax0XNN4&e=>
[TheKey] <https://urldefense.proofpoint.com/v2/url?u=https-3A__homecareassistance.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=-YZ4mshE0_aO8yQtRLoZ0OC18NgoFYGq97J54zbOfNJSStCnsKgUzEl04vYbPvS5&s=6dEArxVMV-NonQA1LV49N8ezryclSN8IBEF9yR_TI_w&e=>

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