--_004_YT4PR01MB9671A2CCB32A2B98CB2B5E9DD7D09YT4PR01MB9671CANP_ Content-Type: multipart/alternative; boundary="_000_YT4PR01MB9671A2CCB32A2B98CB2B5E9DD7D09YT4PR01MB9671CANP_" --_000_YT4PR01MB9671A2CCB32A2B98CB2B5E9DD7D09YT4PR01MB9671CANP_ Content-Type: text/plain; charset="Windows-1252" Content-Transfer-Encoding: quoted-printable Hi Alexa, Look forward to our call today, please see below for answers from the team = and I. Changes will happen for our Feb meeting. Overall: * For monthly reports, please add total spend to all the metrics pages = (no need to update this time around) * Agreed, will implement. * Could you put the market in the footer of each slide for future repor= ts, please? (no need to update this time around) * Yes, will do. * Is there any way to number the slides? (no need to update this time a= round) * Yes, will do. * Let's update the phone call metrics to 90 seconds (this is what we fo= und on the US side is the average length of time for a call entered as a le= ad in Salesforce) * Done. * For most markets, we seem to see a dramatic uptick in display convers= ions and a smaller (though still positive) uptick in search conversions. It= seems the display is skewing the overall metrics when viewed together, and= I'm wondering if this might be why there is a discrepancy between the top-= of-funnel metrics and what teams are reporting to Tim on the ground. * We will always see changes on Impression Rate and CTR, including I= S Lost Rang based on competition per market, placement, bidding, markets, e= tc. * Oru focus has been on increasing conversion rates. We=92ve seen 10= 0-200% increases on most accounts (not all). * We are also keeping an eye on seasonality and market presence of c= ompetitors as this will affect everything. * Data metrics will never match local market numbers due to customer= service and other factors out of our control. Something we could discuss o= n our call to try and get more clarity around what and why we=92re doing th= ings this way. * Let's discuss the missed calls and then this will be an action item f= or Tim's team. Perhaps there's a way they could tag missed calls in Callrai= l to say that they called the person back. * We=92ve discussed having these marked to give us a b