Re: Rebranding in Canada

From
Dan Watson <dan.watson@thekey.com>
To
Timothy Thomas <tt@thekey.com>, Kathryn Allen <kzakskorn@thekey.com>
CC
Alexa Graziani <agraziani@thekey.com>
Date
Fri, 29 Jul 2022 12:03:47 -0500
Folder
INBOX
--000000000000c7da1805e4f4a21b Content-Type: text/plain; charset="UTF-8" Hi all! Taking executives off of this email chain so we can start getting to work before our meeting next week! @Timothy Thomas - depending on your preference for tracking expenses by office vs. region, we can get location codes in the current Brand Center in time for these orders to be placed. +Kathryn Allen to help with what's working best in the US. As far as the Starter Kit, you can find what we're using in the US here: https://brand.thekey.com/thekey/guidelines/129 . Actual orders may depend on stock levels in the Brand Center - especially for promotional items/SWAG. Once we have a sense of the amount of edits, we should meet with Cameron and team to plan edits. We may need to utilize your Canadian team to execute these edits if resources are tight. The press release for the US is here: https://thekey.com/press-release-2022 Yesterday, I asked our signage team to release all non-Quebec locations. We are reviewing all held locations with this team, including Canada and I will get a more specific status for those locations already in process. Hope this is helpful! Dan On Fri, Jul 29, 2022 at 8:41 AM Timothy Thomas wrote: > Hi Dan, > > Thanks for taking charge of this. Looking forward to our call next week. > See my notes below. > > Off the top of my head here are a few important items >>> -We will need to order all the branded materials, and marketing >>> collateral for each office. Would you like to manage these orders by >>> office or lump expenses into Canada overall? I will have locations set up >>> to match this decision so that we can order items off of the Brand Center >>> to support. Location codes take about a business day to get set up - as >>> long as existing content will work for English-speaking Canada. If not, we >>> need these edits to creative ASAP. I'd like to know what collateral is >>> working best in the US and perhaps what you would recommend as a "starter >>> package" for each location. It would make more sense for each office to >>> manage these orders as their volumes would be quite different depending on >>> market size. Our content writter Amanda Olliver has reviewed the first >>> batch of collateral and made edits that I submited to you earlier this >>> week. She's working on the Fantastic Folder inserts now which should be >>> ready by next week. What will the turnaround time be to have these laid out >>> and ready for printing? >>> -Prepare a press release and launch the new website TheKey.ca We can >>> provide the press release language from our US launch for your >>> review/edits. Please send me that and I'll have Amanda review. >>> -Social media posts We have templates for this too - though Alexa might >>> have them more readily available Alexa is on top of it - Thanks! >>> >> - Advance external signage efforts alongside determined launch > date for those offices that are remaining [Need physical location, POC, and > landlord info to procee

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