** February 6th B2B Toolkit
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Cupid Crew – Spread the Love to Residents and Staff at your Top Senior Living Community this Valentine’s Day!
For the past four years, our Sales Team/HLCs and other employees have been part of Cupid Crew (https://wishofalifetime.org/events/cupid/) , a nationwide movement started by AARP's charitable arm, Wish of a Lifetime, to connect with older adults at risk of isolation--and send them love. This has brought so much joy to residents at senior living communities, and is something that we are excited to continue this year!
To form your own local “Cupid Crew” this Valentine’s Day, here is what you should do:
1. Contact your #1 senior living community and reach out to the Activities Director or other contact you work with regularly. Explain that you would like to hand out roses and cards (optional) to residents on Valentine’s Day to bring some joy to their day and let them know you/TheKey are thinking of them. You will want to get a count of residents so you know how many roses and cards you will need. If they will allow you to deliver them in-person to residents that would be ideal, but if not, set up a table/pop-up tent outside and see if the residents can pick up their roses/cards there. If the pop-up outside is also turned down, then you can offer to give them to staff to deliver to the residents.
2. Order roses from your local florist and make sure they are de-thorned before delivery. If you have a Trader Joe's nearby, they will sometimes give away day-old flowers for free, so that is something to look into if it applies to your market. Contact your local Trader Joe’s at least a week in advance to see if this is something they do, and if yes, how many flowers would be available the day before Valentine’s Day. If it’s not something they do, this still gives you time to order flowers elsewhere.
3. If you opt to include cards, you can easily create them on the Cupid Crew website here (https://secure.aarp.org/applications/user/customSubscribe?promo=WOLCUPID&referrer=https://wishofalifetime.org/wp-content/uploads/2023/01/Cupid-Crew-Card-2023-WOL.pdf) . It’s up to you if you want to sign these with other members of your team (it’s a nice touch!). You should give each resident a card with their rose.
4. Wear TheKey shirts and take lots of pictures/videos to post on LinkedIn. If you aren't allowed inside, ask if residents could come up to the windows with roses where you could take a "selfie" or have someone else take the photo. Invite other members of your team who can support you and the event and help take photos! You can also take pictures outside the community.
New SLAs, Service Guarantee, and TheKey App Flyer
New Service Level Agreements (SLAs) (https://drive.google.com/file/d/1x_LlQ85gi1Sc8SECGjwAxuT0Z0Ql8mJ4/view?usp=sharing) : We wanted the team to be in the know about a new SLA around staffing and managing leads. Please review.
TheKey Satisfaction Guarantee (https://drive.google.com/file/d/1GDGTW11J6_Y6uKMU96FU0Xg13sBPIGfX/view?usp=sharing) : This is a flyer announcing the new, extremely exciting promise we are now able to make to our referral sources
* We will replace the caregiver and comp the next shift if there was an unsatisfactory caregiver experience in the first month of care.
* Operations leadership is in the know and supportive of this effort. Feel free to print locally and begin to share with referral sources.
TheKey App Flyer (https://thekey.workplace.com/work/knowledge/1293182534580659) :
There is a new flyer for TheKey App, which can be used to encourage clients to download and use the new app. The flyer is a PDF with links embedded that direct to the app store, where the app can be downloaded. It is attached to this post and can be found on the Intranet for easy access in the future.
February Professional Advisory Council (PAC) Topic and Facilitation Guide
Big shout out to Kevin Symes in our Los Gatos, CA office for sharing a self-made Case Study scenario for this month's PAC Topic.
When you send your invitations out for this month, include the Case Study referenced in the facilitation guide below so that they can read and be prepared for discussion during your session.
Please see the February PAC Facilitation Guide here (https://docs.google.com/document/d/1hlJRsAlINeefZbbKt0HCCqsih6_kO8_fe8mx9JVaWbU/edit?usp=sharing) .
Hospital B2B Marketing Tools and Collateral
This quarter, our focus will be on the hospital channel. Below are the sales tools and collateral we have for this audience that talk about the value we bring at TheKey.
Collateral - all inserts are downloadable and printable within the office!
* Hospitals - Referral Partner Inserts
* Hospital to Home Trifold (B2C & B2B)
* Specialized Care Summary - Insert
* Hospital to Home - Insert
* After a Stroke - Insert
* Heart Health - Insert
* Parkinson's - Insert
* Cancer - Insert
Presentation Decks
* The Hospital Presentation Powerpoint
* New Educational Presentations (below)
All of these can be found on the Brand Center (https://thekey.worksmartsuite.com/UserContentStart.aspx?category=8) .
Strategies for Breaking into New Hospital Accounts and Expanding your Business in Existing Hospital Accounts!
Last week, Claudia Cook, MSW, and Regional Business Development Manager in Chicago, IL, shared some great ways to build your business in hospitals on our B2B Weekly Toolkit call. If you weren't able to join, listen to the recording here (https://drive.google.com/file/d/1znhNFB4OCAw3c_rjxqJKPbc375254qGn/view) . She comes on around the 15-minute mark.
We also reached out to some of our Rockstar HCLs who dominate this channel to get their insight and strategies/best practices. See what they shared below:
* Power Partners - working with the home health and hospice liaisons who are in with your hospitals. Leverage them to get into the hospital if you can't!
* Weekly Pipeline Meeting - asking if we have any clients or assessments within our Hospitals. This is your chance to have a purposeful reason to be in the hospital. Follow your clients to the hospital!
* Bio Cards or business cards with your photo are great in the hospital. Be your own brand ambassador, and become a recognized staple among the hospital staff!
* Spend half a Saturday every other month in your top hospital. Why? You meet different staff members and your competitors are not there! Great tip, Kevin S.
* Meet the 72-Hour Observation Unit - they want to work with dedicated and capable liaisons just like you to help prevent readmissions!
* Acute Rehab Units - ask if they have their own home health and/or hospice. Target their liaisons to have these conversations and uncover if there is a need for a home care provider like TheKey to help their patients.
* Sell TheKey Concierge Nursing if you have this in your market (CA, FL, MD, and VA).
* Get involved in their associations and the hospital foundation! The foundation is a great way to meet people and have conversations off the hospital floors. You can also join or get involved with your local ACMA or CMSA chapter -- help them build membership, sponsor a lunch, etc.
* Which SNFs do your hospitals feed? Reach out to your SNF contacts about their connections with hospitals/case managers and ask for warm introductions.
March is Social Worker Month -- Start Planning!
It's not too early to start planning a recognition event for social workers at your top hospital(s). Whether it's sponsoring a breakfast or lunch, or even teaming up with your hospice or home health partners to provide a special meal, start the conversation and get something on the calendar!
Read more about Social Worker Month here (https://www.socialworkers.org/News/Social-Work-Month) .
New/Rebranded Educational Presentations for Professionals
We have updated/rebranded five of our popular educational presentations for professionals. Whether you're doing an in-service at a hospital or presenting to a GCM or wealth management group, we've got a wide range of topics to choose from.
Presentations (Downloads > Presentations (https://thekey.worksmartsuite.com/UserContentStart.aspx?category=60#assetCategory) ):
* Don't Call me "Honey": The Many Faces of Ageism
* Complex Case Scenarios in Aging Adults: Lessons Learned from the Field
* Front Line Perspectives: Sensory Changes in Aging Adults
* AgeWell: Healthy Aging Across the Spectrum: Mind, Body, and Spirit
* Change is Hard: Shifting Family Dynamics as Parents Age
We also have a customizable promotional flyer to pitch these topics to your referral partners (Downloads > Promotional Flyers (https://thekey.worksmartsuite.com/UserContentStart.aspx?category=60#assetCategory) ).
** Sales Social Media Marketing Calendar
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Starting this month, we will be sharing the social media marketing calendar monthly instead of weekly as we have in past.
Click here (https://docs.google.com/spreadsheets/d/15uDCaj7CIsyuvIMSqb_Ic9sFMV4VA7lqDgGFRajL0Ug/edit?usp=sharing) to access the full TheKey social calendar for the month.
For our Canadian HCLs and offices, here is the Social Media Calendar (https://docs.google.com/spreadsheets/d/172CMNoNo5zCFtzxU_qyRIPMAo9iW-X8-YfNmQ8krBmo/edit?usp=sharing) for you to use as Home Care Assistance! Be sure to look at column F because some of the posts have been tailored for the Canadian market.
Advancing Strategies and Objections Playbook (https://docs.google.com/document/d/1BWUByvGUkQewrUJRShh09C4YMqi0OrmYiL-WqTVRkgE/edit?usp=sharing)
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