Bob,
Would you please confirm we are good to go?
Thanks,
*Will Reid*
Partner | TheKey
Mobile: 513.707.2304
<http://www.thekey.com>
On Fri, Feb 27, 2026 at 7:26 AM Will Reid <wreid@thekey.com> wrote:
> Bob,
> Chris confirmed with Tim that our Bonus Plan and Targets are approved.
>
> Would you please send a proof for Cleveland and Cincinnati to me and Steve
> prior to the payments being made each month?
>
> Thank you,
>
> *Will Reid*
>
> Partner | TheKey
>
> Mobile: 513.707.2304
>
> <http://www.thekey.com>
>
>
>
> On Mon, Feb 16, 2026 at 1:58 PM Robert Valliant <bob.valliant@thekey.com>
> wrote:
>
>>
>>
>> Hi Will: Chris, Emily and I reviewed your request, and agree how the new
>> Operations Incentive is not the best approach for the Ohio JV.
>>
>> January is the last month for the Keys bonus plan; however, we do have a
>> new plan that is based totally on the AEBITDA % and Revenue metrics.. We
>> can use the same systems tracking, payment calculations, and incentive
>> statement processes as we do today for your 2026 plan, saving you the time
>> of adding these extra adminstrative steps.
>>
>> This new plan is weighted 50% each on AEBITDA % and Revenue. The same
>> Target Payouts apply as in 2025: GM: $2,000 CGM/CSM: $1,000. The
>> payout table features the Target Payout for 100% of Target Performance,
>> with 200% of Target Pay for 115% of the AEBITDA % and Revenue Targets
>> (calculated separately).
>>
>> Let us know what you think about using this plan for the Ohio JV.
>>
>> Thanks,
>>
>> Bob
>>
>> Revenue & AEBITDA % Payout Table - Payouts are interpolated between
>> stated performance points
>> % of Target Performance < 92% 92% 93% 94% 95% 96% 97% 98% 99% 100% 101%
>> 102% 103% 104% 105% 106% 107% 108% 109% 110% 111% 112% 113% 114% 115% +
>> % of Target Payout 0% 10% 15% 20% 25% 33% 42% 50% 75% 100% 104% 108% 112%
>> 116% 120% 125% 130% 135% 140% 145% 156% 167% 177% 188% 200% MAX
>>
>>>
>>>
>>> ---------- Forwarded message ---------
>>> From: Will Reid <wreid@thekey.com>
>>> Date: Fri, Feb 6, 2026 at 2:42 PM
>>> Subject: 2026 Bonus Plan
>>> To: Chris Gerard <chris.gerard@thekey.com>
>>> Cc: Steve Sudberry <ssudberry@thekey.com>
>>>
>>>
>>> Chris,
>>> Our Ohio JV offices really benefited from TheKey 2025 bonus plan. While
>>> there were aspects that were not ideal, the overall result was that we
>>> operated as a team for the first time in a long while. Everyone pitched in,
>>> including after hours and weekends, and covered for one another as we were
>>> all rowing in the same direction. The Ohio JV grew by 6% (without any HCL
>>> sales as outlined below), and the Office environment is at an all-time high.
>>>
>>> Steve and I would like to build on that momentum going forward. The
>>> newly proposed 2026 bonus plan is designed for the specific operations
>>> roles that we have never fully implemented. For example, we have a
>>> Cleveland GM who is a hybrid handling all Care Management. Cincinnati has a
>>> Staffing Manager (by title), but she covers all the HR related caregiver
>>> needs, coaching calls, background checks, fingerprinting, etc., along with
>>> conducting orientation. She does not schedule caregivers.
>>>
>>> We've revised the 2025 KEY bonus plan. We believe this plan gives the
>>> Ohio JV the best opportunity to meet or exceed our 12% 2026 growth goals.
>>> Please note Cincinnati hired an HCL in Feb 2025 who has been on medical
>>> leave since July with no return date at this time. We hired a new HCL a few
>>> weeks ago, who begins her first revenue goal month in March. Cleveland has
>>> an HCL on a PIP that will likely be replaced.
>>>
>>> *Revenue Goal:*
>>> Cincinnati 2026 Revenue = $9,800,505 (goal), roughly 10% YOY
>>> Cleveland 2026 Revenue = $3,002,156 (goal), roughly 22% YOY
>>> (Monthly Revenue Targets are outlined in the attached document)
>>>
>>> Exceed Target by 1% earn 6 Keys
>>> Within +/- 1% of Target earn 3 Keys
>>> Do not meet Target earn 0 Keys
>>>
>>> *EBITDA Goal:*
>>> Cincinnati
>>> <=27.5% = earn 4 Keys
>>> 25.5%-27.4% earn 2 Keys
>>> >=25.4 earn 0 Keys
>>>
>>> Cleveland
>>> <=23.78% = earn 4 Keys
>>> 21.78%-23.77% earn 2 Keys
>>> >=21.77 earn 0 Keys
>>>
>>> We would use the Total Keys Earned and Bonus Calculation from 2025. This
>>> plan puts all the focus on Revenue and EBITDA. Steve and I will manage the
>>> tracking and communicate the results with your team. What would be the next
>>> steps to getting this implemented? Our goal is to make this effective Feb
>>> 1, 2026.
>>>
>>> We look forward to hearing from you.
>>>
>>>
>>> *Will Reid*
>>>
>>> Partner | TheKey
>>>
>>> Mobile: 513.707.2304
>>>
>>> <http://www.thekey.com>
>>>
>>>
>>>
>>> --
>>> Kind Regards,
>>>
>>>
>>> *Chris Gerard*
>>> CEO | *TheKey*
>>> Mobile: 817-313-7913
>>> [image: TheKey] <https://homecareassistance.com/>
>>>
>>