Hi all - sharing and please don't share beyond this - for you to have
available to manage to. Thanks
---------- Forwarded message ---------
From: Megan Heinen <mheinen@thekey.com>
Date: Wed, May 25, 2022 at 12:59 PM
Subject: Fwd: Office-Specific Codes for the Brand Center
To: Angie Markwell <angie.markwell@homecareassistance.com>
Per below, the marketing team has been sharing codes one-off when people
ask but not en masse. I think it would be good for divisionals to share the
codes and any budgets with their teams per my original email. I'm happy to
help with any comms around this once a process or budgets are decided.
---------- Forwarded message ---------
From: Megan Heinen <mheinen@thekey.com>
Date: Thu, Mar 24, 2022 at 12:44 PM
Subject: Re: Office-Specific Codes for the Brand Center
To: Megan Heinen <mheinen@thekey.com>
Cc: KJ Babatid <kbabatid@homecareassistance.com>, Angie Markwell <
angie.markwell@homecareassistance.com>, Aileen Ruffin <
aruffin@homecareassistance.com>, David Durbin <
david.durbin@homecareassistance.com>, Melissa Reyes <
melissa.reyes@homecareassistance.com>, Ru Yun <ru@homecareassistance.com>,
Amanda Hansen <phansen@homecareassistance.com>
Hi everyone,
Following up again on this. I am going to begin sharing office codes with
those that ask/need to make orders on the Brand Center. Confirming again
that any new orders on the Brand Center using these codes will not be a
part of the rebrand and will be normal business expenses attributed to the
office. I recommend communicating with offices directly on who should
order/what their budgets are and am happy to help you all communicate en
masse if you give me the details. For now, I am going to share codes for
those that ask and have them check with you all on any budget concerns.
Please let me know if you need anything from me.
Best,
Megan
On Thu, Mar 17, 2022 at 10:35 AM Megan Heinen <mheinen@thekey.com> wrote:
> Hi everyone,
>
> Just following up! We would like to communicate office-level codes so
> people can make orders without credit cards on the Brand Center. We are
> getting a lot of questions about this so need an answer here pretty soon.
>
> *Action needed from you:* please check to make sure this list
> <https://docs.google.com/spreadsheets/d/1LkNOJfOngWJbadN0Na6cCDaslGXSRR0UIzLwspAdrpE/edit#gid=0>
> includes all your offices and let me know of any missing. Please also let
> me know WHO you want owning brand center orders so it's not a free for all.
> I added a new column E here for you to indicate an owner - this will be the
> person I communicate the office codes with once they are confirmed.
>
> Also, we should communicate out ongoing budgets for offices on the Brand
> Center. This should NOT be determined by Marketing since they will go back
> to each office's P&L. I have looped in Amanda Hansen, who could possibly
> help you all move forward on determining Brand Center budgets for each of
> your offices.
>
> Thanks for your attention to this, everyone!
>
> Best,
> Megan
>
> On Tue, Mar 15, 2022 at 12:16 PM Megan Heinen <mheinen@thekey.com> wrote:
>
>> Hello Divisionals!
>>
>> First, welcome officially to David and Melissa, who have joined as
>> Divisional Heads of the SouthEast and Southern California regions,
>> respectively! I am writing today because we will be rolling out new
>> office-specific codes to site-level leaders so they can make purchases on
>> the Brand Center (Brand.TheKey.com) without using a credit card. A
>> couple of things we need from you all before we share these with offices,
>> as follows:
>>
>> - *We have a list of codes here
>> <https://docs.google.com/spreadsheets/d/1LkNOJfOngWJbadN0Na6cCDaslGXSRR0UIzLwspAdrpE/edit#gid=0>
>> for each office.* Please each of you take a look and let us know if
>> we missed any of your offices. Accounting will use these codes to tie back
>> purchases to each office, so it's important we capture every office.
>> - *We need to figure out with whom to share the codes. *We could
>> share these with everyone, but I recommend offices choose a single person
>> to own making marketing orders on the Brand Center so you have greater
>> control over what is ordered and what money is spent.
>> - *Crucially, we need to figure out budgets for the offices and
>> communicate those clearly.* Materials sent to offices with the
>> rebrand launch are being attributed to the rebrand and NOT a part of office
>> expenses. However, ongoing this will not be the case. Marketing/Comms
>> should not own office-level budgets for branded items purchased on the
>> Brand Center going forward. We currently have a gap here and I recommend we
>> figure out a solution before we share the codes and encourage purchases on
>> the Brand Center.
>>
>> Please let me know what you think! We are getting many questions about
>> making purchases on the Brand Center, so good for us to figure this out
>> together as soon as possible. Thank you!
>>
>> Best,
>> Megan
>>
>> --
>> Megan Heinen
>> Head of Corporate Communications
>> * Please note my email has changed: *
>> mheinen@thekey.com <https://brand.thekey.com/esg/mheinen@thekey.com>
>> (650) 416-1526 Ext. 181526
>> TheKey.com <https://www.thekey.com/>
>> [image: TheKey] <https://homecareassistance.com/>
>>
>