The call tracking email / conversation with Adam and Nukul is crucial here.
Once we can see how many calls are coming in and what the outcome of the
lead is in Salesforce (which is what David said they had set up
previously), we can start optimizing off of that instead of just the few
forms we get. Then we can ramp up spend again if needed. We need to put the
pressure on the Mavencare team. Until then, we would be driving blind
because Google doesn't even have the call data to work off of.
Sincerely,
On Thu, Jun 9, 2022 at 2:13 AM Audra Williams <audraw@thekey.com> wrote:
> Looping in Alexa as I think that they were only concentrating on certain
> areas prior to acquisition. We may need to return to that if we have not
> already done so.
>
> Best,
>
> On Tue, Jun 7, 2022 at 11:47 AM Kimberly Guerci <kguerci@thekey.com>
> wrote:
>
>> The reporting is messy and we cannot really drill down in any of the
>> reports. It is also impossible to actually check for accuracy such as
>> comparing a shift calendar with the billing so we have to assume the
>> reports are correct. The team has given us access to some specific reports
>> for revenue by client so that has been a little more helpful but in general
>> it is really hard to manage and understand the revenue through their
>> system.
>>
>> As an aside and follow up to the earlier email since we are addressing
>> revenue, there is no consistent revenue generator right now for NYC since
>> the google campaigns for NY are not yielding more than 1-2 qualified
>> referrals a week(also were paused last week due to a credit card issue).
>> Pablo has some relationships and you can see in SF that he is
>> generating the bulk of the leads right now but it is not nearly enough for
>> growth. He said they had triple the amount of starts through internet/web
>> prior to the acquisition so this is something we need to get up ASAP and
>> running as we search for an HCL.
>>
>> On Mon, Jun 6, 2022 at 10:54 PM Audra Williams <audraw@thekey.com> wrote:
>>
>>> Hi All!
>>>
>>> I wanted to loop everyone into the fact we are still having to wait on a
>>> tableau report that is not accurate for the prior week until Thursday of
>>> the current week for metrics, specifically revenue. This past week the
>>> tableau report was incorrect and we had to wait on Eric Sloan from
>>> Mavencare to fix the issue.
>>>
>>> This is an ongoing issue that we can not pull metrics. I do my best to
>>> have the BSG weekly metrics sheet updated by 11am PST on Thursday for the
>>> week prior, but that is very dependent on this report.
>>>
>>> I was under the impression that they could fix this issue very quickly
>>> when we had our demo, but this has not happened.
>>>
>>> Timothy and Kim, since I have been working with C&H and not on the
>>> calls, have there been any updates on this issue?
>>>
>>> Best,
>>>
>>> --
>>> Audra Williams
>>> Director of Business Support
>>> *Please note my email has changed:*
>>> audraw@TheKey.com
>>> <https://brand.thekey.com/esg/Audra.Williams@TheKey.com>
>>> (425) 757-7027
>>> TheKey.com <https://www.thekey.com/>
>>> [image: TheKey] <https://homecareassistance.com/>
>>>
>>
>
> --
> Audra Williams
> Director of Business Support
> *Please note my email has changed:*
> audraw@TheKey.com <https://brand.thekey.com/esg/Audra.Williams@TheKey.com>
> (425) 757-7027
> TheKey.com <https://www.thekey.com/>
> [image: TheKey] <https://homecareassistance.com/>
>
--
Alexa Graziani
Senior Marketing Manager - Consumer Growth
* Please note my email has changed: *
agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
(650) 416-1538 Ext. 181538
TheKey.com <https://www.thekey.com/>
[image: TheKey] <https://homecareassistance.com/>