RE: Toronto Radio Campaigns

Good afternoon, Tim,

I hope you’re well!
I’m touching base, as I reached out to Q107 and AM640 on behalf of The Key, and both stations have agreed to have ‘station talent’ voice the ad for The Key, much like the Vancouver ad is voiced by CKNW contributor Scott Shantz.
While Scott doesn’t explicitly endorse The Key Vancouver, having the ad voiced by a recognizable station voice does a lot of heavy lifting in terms of trust and brand alignment for listeners.

Normally there is a fee for having ‘station talent’ record ads for clients, but in this case, the fee has been waived.

Here again are the Toronto options for The Key, both discounted 30% off Rate Card rates.

Radio Station
Duration
Format
Rate Card
The Key Rate
Weekly Occasions
Total 13-Weekly spots Occasions
Cost per Week
Total 13-Week Package Cost
AM640
3 months
13 weeks
60-second ads
$87.50
$61.25
30
390
$1,837.50
$23,887.50
Q107
3 months
13 weeks
60-second ads
$262.50
$179.75
25
390
$4,493.75
$58,418.75

Thanks again and chat soon,
Amy

[cid:image001.png@01DC5E07.DA8B8170]
Amy Lauzon
Integrated Account Manager |  T. 778-945-9336|  amy.lauzon@corusent.com<mailto:amy.lauzon@corusent.com>
Corus Entertainment Inc.  |  corusent.com<http://corusent.com/>  |  7850 Enterprise Street, Burnaby, BC, V5A 1V7
Corus™ is a trade-mark of Corus™ Entertainment Inc. or a subsidiary thereof, which might be used under licence
[cid:image002.jpg@01DC5E07.DA8B8170]

From: Timothy Thomas <tt@thekey.com>
Sent: Thursday, November 20, 2025 10:55 AM
To: Amy Lauzon <Amy.Lauzon@corusent.com>
Subject: Re: Toronto Radio Campaigns

Hi Amy,

We're evaluating a few other stations. I'll get back to you next week.

Thanks
Tim

On Thu, Nov 20, 2025 at 1:32 PM Amy Lauzon <Amy.Lauzon@corusent.com<mailto:Amy.Lauzon@corusent.com>> wrote:
Good afternoon, Tim,

I hope your week is going well!
I’m touching base again re: the Toronto campaign for The Key.
I’d love to hear your thoughts on these campaigns suggestions.

I know that you asked about deeper discounts – Are these proposals falling outside of your budgets? If so, can you share your weekly/monthly budget?
There may be a solution that can be found by getting creative with the cadence of the campaign. For example: three weeks-on, one week-off – With this, we can get that ‘always-on’ feel, while being as efficient as possible with the budgets.

Let me know what you think!
Thanks again,
Amy

[cid:image001.png@01DC5E07.DA8B8170]
Amy Lauzon
Integrated Account Manager |  T. 778-945-9336|  amy.lauzon@corusent.com<mailto:amy.lauzon@corusent.com>
Corus Entertainment Inc.  |  corusent.com<http://corusent.com/>  |  7850 Enterprise Street, Burnaby, BC, V5A 1V7
Corus™ is a trade-mark of Corus™ Entertainment Inc. or a subsidiary thereof, which might be used under licence
[cid:image002.jpg@01DC5E07.DA8B8170]

From: Amy Lauzon
Sent: Tuesday, November 18, 2025 1:23 PM
To: 'Timothy Thomas' <tt@thekey.com<mailto:tt@thekey.com>>
Subject: RE: Toronto

Hi Tim,

All great questions!
In terms of preferential rates for The Key – Absolutely! I have layered-in a 30% discount to the rates below – For perspective, agencies normally receive a 15% discount.
Because you and I were chatting about the ‘Corus Connects’ rates, I wanted to be sure that I was able to get as close to those as possible, which is why I was able to get the 30% discount approved for The Key’s Toronto campaign.

Also, as requested, attached is the CKNW Listener Profile for you to compare the two markets.
It can be hard to compare stations in different markets, as there are so many contributing factors.

CKNW is an ideal station in Vancouver, as it’s a legacy channel that has been on the air for over 70 years. We have a VERY dedicated listener base with CKNW, which is wonderful to have in this market.
AM640 isn’t as strong of an AM station as CKNW, but it still has a great line-up and a dedicated listener base. A few things to note – There are fewer women listeners on this station, and fewer weekly listeners.

Q107 has about half a million more weekly listeners than CKNW – Which accounts for the price difference with these campaigns.
Along with Toronto being a larger market, Q107 is a music station on the FM dial, and the station is able to pull a lot of listeners that just happen to be in The Key’s main demo, which is always great to see.

Please let me know if you have any other questions at all!
Chat soon,
Amy

[cid:image001.png@01DC5E07.DA8B8170]
Amy Lauzon
Integrated Account Manager |  T. 778-945-9336|  amy.lauzon@corusent.com<mailto:amy.lauzon@corusent.com>
Corus Entertainment Inc.  |  corusent.com<http://corusent.com/>  |  7850 Enterprise Street, Burnaby, BC, V5A 1V7
Corus™ is a trade-mark of Corus™ Entertainment Inc. or a subsidiary thereof, which might be used under licence
[cid:image002.jpg@01DC5E07.DA8B8170]

From: Timothy Thomas <tt@thekey.com<mailto:tt@thekey.com>>
Sent: Tuesday, November 18, 2025 12:25 PM
To: Amy Lauzon <Amy.Lauzon@corusent.com<mailto:Amy.Lauzon@corusent.com>>
Subject: Re: Toronto

Amy, I didn't realize we're running radio ads in Winnipeg on a corus station. We're dealing with laura.conner@corusent.com<mailto:laura.conner@corusent.com>

Can we get any bulk pricing as a result, in Toronto?

On Tue, Nov 18, 2025 at 1:49 PM Timothy Thomas <tt@thekey.com<mailto:tt@thekey.com>> wrote:
How does the AM station stack up against the one in Vancouver, can you send me both of those profiles to compare pls.

On Tue, Nov 18, 2025 at 1:39 PM Amy Lauzon <Amy.Lauzon@corusent.com<mailto:Amy.Lauzon@corusent.com>> wrote:
Hi Tim,

Absolutely! Thanks for reaching out about this.
While the ‘Corus Connects’ specialty rates have officially expired, I was able to secure 30% off rates for these :60-second campaign options for The Key on Q107 and AM640 stations in Toronto.

Attached are the Listener Profiles for both of these stations. While AM640 has some great rates, and the listeners align well with the age demographic for The Key, I think that Q107 hits all the boxes.
As you can see, Q107 has FAR more listeners per week, almost half of listeners are women, and the age demo aligns perfectly with prospective clients for The Key.

In terms of the actual ads – Scott Shantz, the CKNW personality and who voices The Key ads in Vancouver, is not known in TO.
If you like, I can source a Toronto personality to voice The Key ads in this market, or we can update the Vancouver ads to be used in TO.

Radio Station
Duration
Format
Rate Card
The Key Rate
Weekly Occasions
Total 13-Weekly spots Occasions
Cost per Week
Total 13-Week Package Cost
AM640
3 months
13 weeks
60-second ads
$87.50
$61.25
30
390
$1,837.50
$23,887.50
Q107
3 months
13 weeks
60-second ads
$262.50
$179.75
25
390
$4,493.75
$58,418.75
Let me know your thoughts!
I’m here if you have any questions at all.

Thanks,
Amy

[cid:image001.png@01DC5E07.DA8B8170]
Amy Lauzon
Integrated Account Manager |  T. 778-945-9336|  amy.lauzon@corusent.com<mailto:amy.lauzon@corusent.com>
Corus Entertainment Inc.  |  corusent.com<http://corusent.com/>  |  7850 Enterprise Street, Burnaby, BC, V5A 1V7
Corus™ is a trade-mark of Corus™ Entertainment Inc. or a subsidiary thereof, which might be used under licence
[cid:image002.jpg@01DC5E07.DA8B8170]

From: Timothy Thomas <tt@thekey.com<mailto:tt@thekey.com>>
Sent: Tuesday, November 18, 2025 6:16 AM
To: Amy Lauzon <Amy.Lauzon@corusent.com<mailto:Amy.Lauzon@corusent.com>>
Subject: Toronto

This email is from an EXTERNAL SENDER | Ce courriel provient d'un EXPÉDITEUR EXTERNE
Hi Amy,

Do you have any stations that would work for us in Toronto?

Tim Thomas
Head of Midwest & Canada Divisions | TheKey
Mobile: 514.591.9387
[TheKey]<https://homecareassistance.com/>