--_000_YT4PR01MB9671E36FCE407DC22DCCAD4DD7AF9YT4PR01MB9671CANP_ Content-Type: text/plain; charset="Windows-1252" Content-Transfer-Encoding: quoted-printable Hi Alexa, I=92ll get the team to update all budgets March 1, Wed. Thank you. John McColman In Front Marketing 403.861.9727 john@infrontmarketing.ca From: Alexa Graziani Date: Thursday, February 23, 2023 at 6:03 PM To: John McColman Cc: Megan Heinen , Timothy Thomas Subject: Re: Canada Paid Ads Budget Increase for March and April Hi John, I have approval for these budget increases March-May. Let's use th= ese for March and then we can shift things around based on performance if n= eeded for April or May as long as we stay within t External (agraziani@thekey.com ) Report This Email FAQ GoDaddy Advanced Email Security, Powered by INKY Hi John, I have approval for these budget increases March-May. Let's use these for M= arch and then we can shift things around based on performance if needed for= April or May as long as we stay within the overall budget: Market Reach * Old Budget CAD New Budget CAD Toronto 12.7 million $10,500 $10,800 Greater Vancouver 4.6 million $6,000 $6,400 Calgary 3.6 million $6,000 $6,400 Mississauga 1.9 million $1,000 $3,700 Winnipeg 850,000 $4,000 $4,400 Oakville 640,000 $3,000 $3,400 Waterloo 325,000 $2,000 $2,300 Total / Month $32,500 $37,400 On Tue, Feb 21, 2023 at 12:17 PM Alexa Graziani > wrote: Hi Tim and John, I'd like to have common numbers we're all looking at the align on the size/= potential for search ads in each market. I went into Google Keyword planner and searched for "home care" for each of= our markets. I've outlined the reach (people in or interested in this regi= on) as well as the monthly search volume it estimates for that keyword in t= he region and listed them below. (Using home care search volume as a direct= ional metric for search volume overall). John, does this align with what you've seen overall for the locations? I will be using this to build out new budgets for each market. Market Reach* Monthly Search Volume for =93Home Care=94** Toronto 12.7 million 590 Greater Vancouver 4.6 million 210 Cal