--0000000000005607a405ded30389 Content-Type: multipart/alternative; boundary="0000000000005607a305ded30388" --0000000000005607a305ded30388 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Following up on this matter - have we undertaken the research and if yes, do we have an opinion? Thanks, Nina On Thu, Apr 21, 2022 at 10:52 AM Timothy Thomas wrote: > Will do, Thank you Ru. > > On Thu, Apr 21, 2022 at 1:09 PM Ru Yun wrote: > >> Hi Tim, >> >> Let=E2=80=99s move forward quickly with the research if you haven=E2=80= =99t already. >> Asking that you provide an opportunity for Andy and I to weigh in as we >> both have tons of experience in consumer testing. Thank you! >> >> >> >> *Ru Murakami Yun* >> >> Head of Marketing >> >> *Please note my email has changed:* >> >> ru@TheKey.com >> >> (917) 841-5737 >> >> *TheKey.com * >> >> [image: TheKey] >> >> >> >> >> >> >> >> *From: *Timothy Thomas >> *Date: *Monday, April 11, 2022 at 8:53 AM >> *To: *Ru Yun >> *Cc: *Dan Watson , Tim Thomas > tthomas@homecareassistance.com>, Ken Citron , Andy >> Feldman , Nina Kani >> *Subject: *Re: Estimate for branding strategy validation >> >> >> >> Thanks Ru. To clarify on your point about HCA in the past - We did creat= e >> a french brand here - www.montrealsoinsadomicile.ca >> >> >> >> A french descriptor might be sufficient but it seems to be the point of >> the research is to see how much of an issue it is. >> >> >> >> Best, >> >> Tim >> >> >> >> On Fri, Apr 8, 2022 at 10:48 PM Ru Yun wrote= : >> >> Hi Tim, >> >> >> >> Thanks for sharing! Adding Ken, Nina and Andy for visibility. >> >> >> >> A note that our trademark application in Canada for =E2=80=9CTheKey=E2= =80=9D has been on >> a track since July 2021 and anticipate our application will be reviewed >> this summer. Canada has a very long timeline/process. Nina, is there a >> legal requirement to translate our business name to French? I think a >> brand=E2=80=99s workaround in French Canada has been dependent on the re= gistered >> trademark name. >> >> >> >> Tim had brought up an excellent point on consumer and client sentiment = =E2=80=93 >> a French-named company may have a better response and feeling of trust >> locally. Though I=E2=80=99d say that it is pretty obvious through our >> channels/tools that we are an American company. There=E2=80=99s an argum= ent to be >> made to keep us uniform as TheKey from an operational efficiency >> perspective even as we expand our footprint in English language countrie= s. >> I am more of the mind to not change our name and add a French descriptor= to >> TheKey similar to how it=E2=80=99s been done in the past for HCA. >> >> So, while I believe consumer research is a great idea not sure if $10.8K >> CND is well spent unless we believe the outcome will inform the business >> decision. >> >> >> >> Tim, I=E2=80=99m ooo next week and don=E2=80=99t want to leave this dang= ling so I=E2=80=99ve >> added Andy more so that he=E2=80=99s got a