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613.228.2028 | 20eight.ca | Louise@20eight.ca
On Tue, Jan 2, 2024 at 4:11 PM Alexa Graziani <agraziani@thekey.com> wrote:
> Hi Louise,
>
> Happy New Year! I hope you had great holidays.
>
> The next ongoing optimization for the Montreal account that I'd like to
> implement this quarter is on keywords.
>
> This email is to kick off the process of us working together this month to
> determine what changes we'd like to make so that they can go live on
> Monday, February 5th.
>
> Next week, I plan to send you a full keyword review for Montreal from 2023
> (as many months as we have data), as well as reviews for the last 6 and
> three months. That way the end of December data has at least a week to
> mature.
>
> From there, I'd like your team to review the data and put together a
> proposal of keywords to a)pause, b)increase investment, c) add by EOD
> 11/24. That way, we have a week to discuss and align on our final changes.
>
> Our monthly call is currently scheduled for the 18th. Given that is pretty
> late in the month, what do you think about setting up two calls to focus on
> keyword optimizations:
>
> 1. One on Thursday 1/11 so that we can go over the data I send and any
> initial questions/thoughts you might have. If there is any additional
> information that would be helpful for this analysis, we can talk that
> through during this call as well.
> 2. A second call on Thursday 1/25 so that we can talk through the
> proposed changes and any initial questions/comments I have.
>
>
> Let me know if you have any suggestions for our timeline/doing a thorough
> keyword review together.
>
> Thank you,
>
> --
> Alexa Graziani
> Senior Marketing Manager - Consumer Growth
> * Please note my email has changed: *
> agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
>
> TheKey.com <https://www.thekey.com/>
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>