--00000000000028a34d063de6e4e6 Content-Type: multipart/alternative; boundary="00000000000028a34c063de6e4e4" --00000000000028a34c063de6e4e4 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Tim, I've attached the revised postcard with your suggestions. Let us know what you think. Regards, Chuck On Wed, Sep 3, 2025 at 8:45=E2=80=AFAM Katy Kessler wrote: > Hi Chuck, > Our designer gave two alternates for the first page and made the text > revisions. Attached here. Take a look and let me know your thoughts! > Thanks, > Katy > > On Tue, Sep 2, 2025 at 9:24=E2=80=AFAM Chuck Terlesky > wrote: > >> Hi Katy, >> >> Can we get a redesign of the Calgary Postcard? >> >> This is from Tim: >> >> I don't like the design. Here's my suggestion and we make the design >> match the landing page for consistency. >> >> *Front* >> >> Headline: Switch to TheKey Calgary =E2=80=94 Get Lifeguard FREE With You= r Care >> Subheadline: If you or a loved one currently receive home care through >> AHS or another provider, switch to TheKey today for premium care plus >> Lifeguard safety technology =E2=80=94 free for new clients. >> Visual Elements: Smiling senior with caregiver in warm, home setting. >> Offer badge: 'FREE Lifeguard Devices & 24/7 Monitoring' >> Call to Action: =E2=96=A0 Call 403-301-3777 or Scan QR to Get Started >> >> *Back* >> >> Header: Why Families in Calgary Choose TheKey + Lifeguard >> Bullets: >> >> =E2=9C=93 We match CDHC rates =E2=80=94 no out-of-pocket expenses >> =E2=9C=93 Expert caregivers with 24/7 support & direct AHS billing >> =E2=9C=93 Lifeguard safety monitoring at the push of a button >> =E2=9C=93 Peace of mind for families =E2=80=94 no added cost >> >> Testimonial: =E2=80=9CTheKey made the transition seamless. The Lifeguard >> monitoring gives us peace of mind every day.=E2=80=9D =E2=80=93 Susan M.= , Calgary >> Footer: TheKey logo, thekey.ca/calgary, 305=E2=80=9337 Richard Way SW, C= algary, >> AB, >> >> On Wed, Aug 27, 2025 at 8:13=E2=80=AFAM Emma Zumsen >> wrote: >> >>> Morning Chuck, >>> >>> Including Phil here as she would be the best person to weigh in on >>> what's possible for new web page experiences. I think increasing visibi= lity >>> of the language on the existing page is likely the best bet to ensure w= e >>> don't delay the timing of the site launch but I defer to Phil on what's >>> possible. >>> >>> Emma >>> >>> On Wed, Aug 27, 2025 at 8:30=E2=80=AFAM Chuck Terlesky >>> wrote: >>> >>>> Hi Katy, >>>> >>>> The QR code currently links to the main Calgary page, but on that page >>>> Lifeguard is only shown as a small tile below the header. Since the >>>> postcard highlights Lifeguard so prominently, it feels like a disconne= ct >>>> when users scan the code and don=E2=80=99t immediately see more detail= ed >>>> information. >>>> >>>> Do you think it would be better to create a dedicated landing page tha= t >>>> integrates both TheKey and Lifeguard, or should we add a prominent >>>> call-to-act