Re: GCM overview for rebrand

From
Chuck Terlesky <cterlesky@thekey.com>
To
Timothy Thomas <tt@thekey.com>
Date
hu, 25 Jul 2024 12
Folder
INBOX
Hi Tim,

These are great - lots of language we could use on our brochure in Calgary.
Thanks for passing along - I'll start crafting a one-pager we can use as a
leave-behind or an upsell for Cheryl.

Thanks,
Chuck

On Thu, Jul 25, 2024 at 12:02 PM Timothy Thomas <tt@thekey.com> wrote:

> See attachments for some helpful language in crafting your upsell
> collateral for cdhc matched clients.
>
>
> *Tim Thomas*
> Head of Canada Division | *TheKey*
> Mobile: 514.591.9387
> [image: TheKey] <https://www.thekey.com/>
>
>
> ---------- Forwarded message ---------
> From: Kelley Richard <krichard@thekey.com>
> Date: Thu, Jul 25, 2024 at 1:11 PM
> Subject: Fwd: GCM overview for rebrand
> To: Timothy Thomas <tt@thekey.com>
>
>
>
>
> ---------- Forwarded message ---------
> From: Kelley Richard <krichard@thekey.com>
> Date: Wed, May 1, 2024 at 3:42 PM
> Subject: Fwd: GCM overview for rebrand
> To: Cheryl Cartwright <ccartwright@thekey.com>
>
>
> What timing!  I had to put this email together for corporate and I think
> it will be very helpful for you too!
>
> Thanks for the call today.  I am really looking forward to working with
> you.
>
>
> Kelley
>
> ---------- Forwarded message ---------
> From: Kelley Richard <krichard@thekey.com>
> Date: Wed, May 1, 2024 at 3:40 PM
> Subject: GCM overview for rebrand
> To: Megan Heinen <mheinen@thekey.com>, Phil Chanda <phil.chanda@thekey.com>,
> Ray Smale <ray.smale@thekey.com>, Audra Williams <audraw@thekey.com>,
> Chad Everitt <chad.everitt@thekey.com>, Nina Kani <nkani@thekey.com>,
> Steve Koyanagi <skoyanagi@thekey.com>, David Wilson <
> david.wilson@thekey.com>
>
>
> Hello  - Thanks for the rebrand call yesterday.  As we discussed, here is
> a GCM service line overview to assist the team with our rebrand campaign.
>
> Professional organization <https://www.aginglifecare.org/>for Care
> Managers -
> This organization was formed in the 1980s and rebranded from National
> Association for Professional Geriatric Care Managers (try saying that fast)
> to Aging Life Care Association about 10 years ago.  Like ALCA, I think we
> should transition away from the term "geriatric" but this term is still
> widely used and GCM does seem to roll off the tongue.
>
>
> *Current CM Locations under TheKey: *
> Eldercare Specialists
> <https://www.elderspecialists.com/?utm_source=gmb&utm_medium=Yext>
>  (merged Eldercare Services
> <https://eldercareanswers.com/professional-care-services/care-management/>)
> - Corde Madera, CA
> Aging Advisors <https://www.agingadvisorspdx.com/> - Portland, OR
> Elder Advisory Group <https://www.elderadvisorygroup.com/> - Houston, TX
> Stowell Care Management <https://stowellassociates.com/> - Milwaukee, WI
> AZA Care Management <https://www.azacaremanagement.com/> - Boston, MA
> Alighieri Care Management <https://www.alighiericaremanagement.com/> -
> New York, NY
> Geriatric Care Consultants <https://www.gericareconsultants.com/> -
> Larchmont, NY
> MyCareManager <https://www.mycaremanagernaples.com/> - Naples, FL
> Advocare Care Management <https://caremanage.com/> - Delray Beach, FL
>
> *What is a care manager?*
>
>    - A senior expert and professional problem solver for older adults
>    and/or individuals with disabilities.
>    - A trusted ally who provides guidance, reassurance, and practical
>    assistance to navigate the complexities of a healthcare crisis or the
>    normal challenges related to aging.
>    - A degreed and credentialed professional with a background in social
>    work, nursing, psychology, gerontology or other related fields.
>
> *CM Services: *
>
>    -
>
>    Comprehensive assessments and care plans
>    -
>
>    Healthcare service coordination
>    -
>
>    Advocacy for rights and preferences
>    -
>
>    Medication management
>    -
>
>    Crisis Intervention
>    -
>
>    Life Care Planning
>    -
>
>    Link to services and resources
>    -
>
>    Financial management
>    -
>
>    Counseling services
>    -
>
>    *Peace of Mind Program - see attachment*
>
>
> *When to hire a professional care manager?*
>
>
>    -
>
>    Crisis - fall or accident
>    -
>
>    Hospital readmissions
>    -
>
>    Complex health care needs
>    -
>
>    Medication mismanagement
>    -
>
>    Family conflict/overwhelment
>    -
>
>    Limited local support or family members are out of town
>    -
>
>    Cognitive decline with noticeable confusion and disorientation
>    -
>
>    Behavioral and/or mental health challenges
>    -
>
>    Social isolation
>    -
>
>    Alternative living arrangement needed
>
>
>
> Please see attached *collateral *pieces and here is the GCM page on TheKey
> <https://thekey.com/geriatric-care>
>
> Megan - Let me know how I can assist.
>
> Kelley
>
>
> --
> Kelley Richard
> Director of Care Management
> * Please note my email has changed: *
> krichard@thekey.com <https://brand.thekey.com/esg/krichard@thekey.com>
> (713) 569-6624
> TheKey.com <https://www.thekey.com/>
> [image: TheKey] <https://homecareassistance.com/>
>

Chuck Terlesky B.A., CCPE
General Manager
Winnipeg and Calgary

Calgary: 403-301-3777
Winnipeg: 204-489-6000

TheKey.ca   <https://thekey.ca/>

[image: TheKey]