Hi Ash,
Can you also please exclude L6A for Toronto? That's outside their service
area.
On Fri, Mar 8, 2024 at 1:36 PM Alexa Graziani <agraziani@thekey.com> wrote:
> Whoops, yes, thank you for matching them to the right locations!
>
> T1X - yes remove from Calgary
>
> T0L - oh interesting. Given it covers part of the area we were actively
> targeting, let's actually not exclude it for now. Let's wait until we have
> some more data to decide.
>
> R2V - yes remove from Winnipeg (I must have swapped the notes on which
> postal code went with which)
>
> Thank you!
>
>
> On Fri, Mar 8, 2024 at 12:28 PM Arshdeep Brar <ash@infrontmarketing.ca>
> wrote:
>
>> Hey Alexa,
>>
>>
>> Thanks for sending these; the notes are very helpful for the context;
>> appreciate it!
>> Also, there seems to be a little bit of mix-up in the markets for FSAs
>>
>>
>> Toronto:
>> M3M - DONE
>> T1X - this one seems to be next to Calgary, please let me know if we want
>> to remove it from there.
>>
>> Winnipeg:
>> R2C: done
>> R0E: done
>> R5A: done
>>
>> Calgary:
>> T0L: We are excluding this for now, but there might be a little bit of an
>> issue with this area. technically, it should not include the Okotoks area
>> and some of the other Calgary areas, but in Google Ads UI, it shows that
>> this area will cover some of the areas that are even outside of this FSA.
>> So, in our next month's review, let's review it further if we see any
>> activity out of this or not and how it affects the overall performance.
>>
>> R2V:
>> This one seems to be near Winnipeg. Please let me know if we want to
>> remove it from there.
>>
>> Thanks,
>> Ash
>>
>> *Ash Brar*
>>
>> In Front Marketing
>>
>> Results Driven Performance Marketing
>>
>>
>>
>> 587.969.7574
>>
>> *ash@infrontmarketing.ca <ash@infrontmarketing.ca>*
>>
>> Suite 401 – 255 17 Ave SW, Calgary, AB
>>
>>
>> ------------------------------
>> *From:* Alexa Graziani <agraziani@thekey.com>
>> *Sent:* Friday, March 8, 2024 11:05 AM
>> *To:* Arshdeep Brar <ash@infrontmarketing.ca>
>> *Cc:* Patrick Zehnder <patrick@infrontmarketing.ca>; John McColman <
>> john@infrontmarketing.ca>; Timothy Thomas <tt@thekey.com>; Megan Heinen <
>> mheinen@thekey.com>; Kira Farnham <kira.farnham@thekey.com>
>> *Subject:* Initial Postal Code Changes from February Results
>>
>> Hi Ash and Team,
>>
>> We're so excited about our lead volume in February! We saw strong volume
>> and a fairly stable conversion rate to opportunity.
>>
>> Given we had so much data, I did a review of our closed leads and would
>> like to make the following initial changes to our targeting before we do a
>> larger-scale review.
>>
>> - *Calgary*
>> - *exclude T0L* - we want to exclude this area since it was noted
>> as too difficult to staff on a lead we received from here in February.
>> Let's make the Pirmez Creek radius a bit smaller if that's what may have
>> triggered it.
>> - *instead of targeting the whole R2V postal code, let's use
>> radius targeting to just target the northern half that's in the higher
>> income bracket.* We'd like to exclude the lower half, including
>> Garden City, since it was noted as a generally unqualified part of town on
>> a lead we received from there in February.
>> - *Winnipeg*
>> - *exclude R2C from targeting -* 3 leads no opps and 2 closed as
>> financially unqualified in last 8 weeks
>> - *exclude R0E* - we want to exclude this area since it was noted
>> as too difficult to staff on a lead we received from here in February.
>> - *exclude R5A* - we got a lead here in February and it was noted
>> that it would have been extremely difficult to staff.
>> - *Toronto*
>> - *exclude M3M *from targeting - 4 leads no opps and 2 closed as
>> financially unqualified in last 8 weeks
>> - *exclude T1X* - we received a lead here in February that ended
>> up not being qualified and would like to exclude this area since it's so
>> far south.
>>
>> Thank you,
>>
>> --
>> Alexa Graziani
>> Senior Marketing Manager - Consumer Growth
>> *Please note my email has changed: *
>> agraziani@thekey.com
>> <https://urldefense.proofpoint.com/v2/url?u=https-3A__brand.thekey.com_esg_agraziani-40thekey.com&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=HRsQdwBFq1enllD53a-tT9AYdQHw8ATt7QN6or_FgqRgbYM9LokgTCK3FZpiha&s=T0updWcoFjttGG9_bg-mb2_cdMNgy-A9QyOh1QjATrk&e=>
>>
>> TheKey.com
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>> [image: TheKey]
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>>
>>
>>
>
> --
> Alexa Graziani
> Senior Marketing Manager - Consumer Growth
> * Please note my email has changed: *
> agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
>
> TheKey.com <https://www.thekey.com/>
> [image: TheKey] <https://homecareassistance.com/>
>
Alexa Graziani
Senior Marketing Manager - Consumer Growth
TheKey.com <https://www.thekey.com/>
[image: TheKey] <https://homecareassistance.com/>