Sounds good, talk to you then.
On Tue, Jul 18, 2023 at 8:31 AM Louise Scanlan <louise@20eight.ca> wrote:
> HI Alexa,
> Noted and I will integrate that into my AI bidding strategies. I do have
> some questions that I will save for our meeting on Thursday!
>
> Louise
>
> <https://twitter.com/20eightdigital>
> <https://www.facebook.com/20eightdigital/>
> <https://www.linkedin.com/company/10794610/admin/>
> <https://www.instagram.com/20eight_digital/?hl=en>
>
> 613.228.2028 | 20eight.ca | Louise@20eight.ca
>
>
> On Mon, Jul 17, 2023 at 5:46 PM Alexa Graziani <agraziani@thekey.com>
> wrote:
>
>> Hi Louise,
>>
>> In an effort to further optimize ad performance, we are implementing a
>> change in Callrai that will affect how conversions are sent back to Google.
>>
>> We are changing the setting to track a call as a conversion in Google to
>> "Greater than 90 seconds" (instead of "Greater than 60 seconds").
>>
>> It turns out that from May to June, only 3% of calls from 61-90 seconds
>> led to opportunities (2 out of 210) while 10% of calls greater than 90 s
>> seconds led to opportunities (62 out of roughly 610).
>>
>> Therefore, we only want to optimize toward calls greater than 90 seconds
>> within our ads account.
>>
>> No action is needed on your end, this will be handled within Callrail by
>> TheKey IT team. However, it will likely impact the total number of
>> conversions in each campaign moving forward.
>>
>> Let me know if you have any questions.
>>
>> Sincerely,
>>
>> --
>> Alexa Graziani
>> Senior Marketing Manager - Consumer Growth
>> * Please note my email has changed: *
>> agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
>> (650) 416-1538 Ext. 181538
>> TheKey.com <https://www.thekey.com/>
>> [image: TheKey] <https://homecareassistance.com/>
>>
> --
Alexa Graziani
Senior Marketing Manager - Consumer Growth
* Please note my email has changed: *
agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
(650) 416-1538 Ext. 181538
TheKey.com <https://www.thekey.com/>
[image: TheKey] <https://homecareassistance.com/>