Re: Home Page Banner

From
Chuck Terlesky <cterlesky@thekey.com>
To
Timothy Thomas <tt@thekey.com>
CC
Ray Smale <ray.smale@thekey.com>, Megan Heinen <mheinen@thekey.com>
Date
Mon, 1 Apr 2024 12:41:30 -0600
Folder
INBOX
--0000000000007a90b606150d5705 Content-Type: multipart/alternative; boundary="0000000000007a90b306150d5703" --0000000000007a90b306150d5703 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Ray, - This is the targeting report for Canada Post - homes with age over 50 - they are in the darker red - this is where the postcards are going. - In Google Maps, if you search Calary and type in the T2T and T3E postal codes, the map will show the defined area where the postcards wen= t. - I've attached a heat map and a screenshot (closer view) of our clients' locations. - I've attached the active client's physical addresses. I hope this helps. Feel free to let me know if you have any questions. Regards, Chuck On Fri, Mar 29, 2024 at 8:28=E2=80=AFAM Timothy Thomas wrot= e: > I believe Chuck has all of this info and would be the best to respond. > He's off for Good Friday. We'll get this back to you early next week. > > > > On Fri, Mar 29, 2024 at 10:13=E2=80=AFAM Ray Smale = wrote: > >> Nice work with the mailer to hit with the radio. >> >> Do you have a service area map for me? >> If not, just take a screen shot from google maps and draw a line around >> the area. >> I also need some targeting info. >> Do you have a heat map with dots of where current customers are coming >> from? >> And to do that I'll need physical addresses and names for every current >> customer - then we can build the profile and 'find more like these'. >> Depending on the size of that count we might also want recent customer >> names/addresses. >> Depending on the size of that we might also want names/addresses for >> anyone who inquired but didn't convert. >> >> >> On Fri, Mar 29, 2024 at 9:23=E2=80=AFAM Timothy Thomas w= rote: >> >>> Hi Ray, >>> >>> A postcard drop went out on March 27th so we're ahead of the game there= . >>> >>> I've laid out the budget and actuals for Calgary in a spreadsheet here = - >>> https://docs.google.com/spreadsheets/d/1JKeYasCCAvddUxsdWIi2eMX6UVm5vHI= E45SP8t2bw9k/edit?usp=3Dsharing >>> We should discuss the rest of Canada as well. >>> >>> In Calgary, the plan includes PPC at a monthly rate of $7k going forwar= d >>> but we can play with that as you see fit. >>> >>> I'm free to chat today. Let me know what works for you. >>> Thanks >>> >>> On Thu, Mar 28, 2024 at 8:14=E2=80=AFPM Megan Heinen wrote: >>> >>>> We ARE casting to AHS keywords. Feel free to connect with Alexa (and >>>> Phil) while I=E2=80=99m out. Thanks! >>>> >>>> On Mar 28, 2024, at 4:52=E2=80=AFPM, Ray Smale = wrote: >>>> >>>> =EF=BB=BF >>>> Thanks - that's pretty thin. >>>> Has anyone laid it out by month in a chart, yet? I know there's not >>>> much there, but I'm really not a fan of something in market all the ti= me >>>> but barely at a level to make a difference. >>>> There should be a mailer running at the same time as the radio. >>>> If we rumble we could get one out before the radio flight ends. >>>> How well synced is the Search agency - are th

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