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1/3 B2B Weekly Toolkit Recording

From
Kathryn Allen <kzakskorn@thekey.com>
To
Corp Business Dev Team <bdcorp@thekey.com>, Regional Directors <RegionalDirectors@thekey.com>
CC
Sales Leadership Team <salesleadership@thekey.com>
Date
Tue, 3 Jan 2023 12:22:43 -0800
Folder
INBOX
Hi everyone,

Happy New Year! For those of you who couldn't join today's call, here is
the recording
<https://drive.google.com/file/d/1znhNFB4OCAw3c_rjxqJKPbc375254qGn/view?usp=sharing>
(30 minutes).

As mentioned in the B2B Toolkit, our focus channel for Q1 is hospitals. On
today's call, Home Care Liaison Claudia Cook, MSW, shared her tips, tricks,
and best practices for expanding your business in the hospital channel. She
specifically covered:

   - How to break into new hospital accounts
   - Getting on the home care provider list
   - Getting to know the gatekeeper and getting permission to drop things
   off
   - How to meet case managers/social workers outside of the hospital
   through organizations like ACMA, CMSA, and social work leadership groups
   - "Following the client" strategy

Thank you, Claudia, for sharing your expertise and knowledge with us!

Best,
Kathryn

Kathryn Allen
Director of Marketing, B2B and Franchise
*Please note my email has changed:*
kzakskorn@TheKey.com <Kathryn+.Allen@TheKey.com>
(925) 330-1106
TheKey.com <https://www.thekey.com/>
[image: TheKey] <https://homecareassistance.com/>

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