RE: Marketing Reports - IFM / HCA

Hi Alexia!

Thanks for the feedback, the team is dialing it in, but we’re glad to see the low cost per call. I’m hoping the markets are seeing some good results. It’s also interesting to see market nuances.

I will have the team adjust the reports to show spend, as well as the average (if possible).

I will add Jenn as well.

Tuesday is good so far, Thursday is somewhat clear as well. Tuesday I will suggest 1pm MST (3pm EST) and Thursday 9am MST (11am EST).

More to come!

John McColman
In Front Marketing
Results Driven Performance Marketing

403.861.9727
john@infrontmarketing.ca <mailto:john@infrontmarketing.ca>
Suite 401 – 255 17 Ave SW, Calgary, AB

[cid:image001.jpg@01D87F01.80E44CD0]<https://www.infrontmarketing.ca/> [https://images2.imgbox.com/4f/28/0CulP3sT_o.png] <https://www.facebook.com/infrontcalgary/>  [https://images2.imgbox.com/86/7d/UEdGNfFZ_o.png] <https://www.linkedin.com/in/johnmccolman>  [cid:image004.png@01D87F01.80E44CD0] <https://twitter.com/infrontyyc>

From: Alexa Graziani <agraziani@thekey.com>
Sent: June 10, 2022 4:09 PM
To: Alexa Graziani <agraziani@thekey.com>
Cc: John McColman <john@infrontmarketing.ca>; Timothy Thomas <tt@homecareassistance.com>; Jennifer Lagemann <jennifer.lagemann@thekey.com>
Subject: Re: Marketing Reports - IFM / HCA

Also, for the Google Ads section, can we make total spend one of the main boxes? If we only want six boxes, I think we could take out impression share.

Can we add total and average rows to the bottom of the table (similar to how the Google Ads platform does it) so that we can see average impression share there?

These metrics are looking really amazing - great work by you and your team, John!!

Have a lovely weekend,

On Fri, Jun 10, 2022 at 2:15 PM Alexa Graziani <agraziani@thekey.com<mailto:agraziani@thekey.com>> wrote:
Hi John,

How exciting! Can you please make sure Jenn Lagemann has access to these as well?

I'd love to find a time Tues-Thurs of next week or the following for us to meet together to review all of the marketing with Timothy. Let me know when a good time for that would be.

Thanks,

On Fri, Jun 10, 2022 at 1:28 PM John McColman <john@infrontmarketing.ca<mailto:john@infrontmarketing.ca>> wrote:
Hi Everyone! Happy Friday!

You may have recently seen an invite to Google for a report (Google Data Studio). Everyone has access to their individual markets.

We’ve tried to include a lot of information here but offer it in a simplified form. We have never sent these out before, but I encourage everyone to take a look.

This is real-time data from Google Analytics, Google Ads, Google Search Console, Google My Business and CallRail!

I would also like to ask each of you to reach out with questions and a time that may work so my team and I can walk through each report and answer questions!

Lastly, we’re here to help. Please don’t feel shy. Let’s line up a time for a ZOOM, and I can walk everyone through the data. This doesn’t replace CallRail but offers an accessible location for data. We can also walk you through CallRail if you like.

Have a great weekend everyone!

John McColman
In Front Marketing
Results Driven Performance Marketing

403.861.9727
john@infrontmarketing.ca <mailto:john@infrontmarketing.ca>
Suite 401 – 255 17 Ave SW, Calgary, AB

[cid:image001.jpg@01D87F01.80E44CD0]<https://www.infrontmarketing.ca/> [https://images2.imgbox.com/4f/28/0CulP3sT_o.png] <https://www.facebook.com/infrontcalgary/>  [https://images2.imgbox.com/86/7d/UEdGNfFZ_o.png] <https://www.linkedin.com/in/johnmccolman>  [cid:image004.png@01D87F01.80E44CD0] <https://twitter.com/infrontyyc>

Alexa Graziani
Senior Marketing Manager - Consumer Growth
Please note my email has changed:
agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
(650) 416-1538 Ext. 181538
TheKey.com <https://www.thekey.com/>
[TheKey]<https://homecareassistance.com/>

Alexa Graziani
Senior Marketing Manager - Consumer Growth
Please note my email has changed:
agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
(650) 416-1538 Ext. 181538
TheKey.com <https://www.thekey.com/>
[TheKey]<https://homecareassistance.com/>