Me too. We are underway on new, quality content, Tim.
On Fri, Feb 9, 2024 at 8:47 AM Alexa Graziani <agraziani@thekey.com> wrote:
> That plan works for me, thank you!
>
> On Fri, Feb 9, 2024 at 8:17 AM Phil Chanda <phil.chanda@thekey.com> wrote:
>
>> Hi Tim,
>>
>> Agreed that we will need to focus on SEO - that's why after Waterloo we
>> will pause on sunsetting and work on enhancements and adding more to
>> TheKey.ca to bolster its presence.
>>
>> Thanks,
>> Phil
>>
>> On Fri, Feb 9, 2024 at 11:14 AM Timothy Thomas <tt@thekey.com> wrote:
>>
>>> Hi Phil,
>>>
>>> Although I understand the need to preserve our editorial standards, I'm
>>> concerned about the impact on SEO, especially as we move to the larger
>>> sites like Toronto, Vancouver and Montreal. Hopefully more content will be
>>> selected.
>>>
>>> I'm good with the dates.
>>>
>>> Thanks
>>> Tim
>>>
>>> On Fri, Feb 9, 2024 at 11:02 AM Phil Chanda <phil.chanda@thekey.com>
>>> wrote:
>>>
>>>> Hi Tim, Megan & Alexa,
>>>>
>>>> With the sunsetting of Oakville today, we have Waterloo in our queue
>>>> for the next migration.
>>>>
>>>> I compiled a list of the top 59 blog posts in 2023 that equated to 47%
>>>> of overall traffic. Shadi was able to look at the list of top content
>>>> on Waterloo. Unfortunately, she didn't approve any content to migrate
>>>> over to TheKey.ca that meet editorial & care standards
>>>>
>>>> I'd like to align on the following next steps:
>>>>
>>>> - Agreement on a potential sunset of Waterloo targeting of Feb 19th
>>>> - A PPC page for Marketing for Google ads is currently being built
>>>> for delivery next week (Alexa filled in a request yesterday)
>>>> - Setup redirect mapping for all links on Waterloo to TheKey.ca
>>>> (this can be completed next week by Phil)
>>>>
>>>> Once we work on Waterloo, we'll take a pause on sunsetting the other
>>>> Canadian sites. I'd like to pivot and make some enhancements to TheKey.ca
>>>> (will set up a meeting for us to discuss). Let me know if you have any
>>>> questions.
>>>>
>>>> Thanks,
>>>> Phil
>>>>
>>>> On Thu, Feb 8, 2024 at 9:37 AM Phil Chanda <phil.chanda@thekey.com>
>>>> wrote:
>>>>
>>>>> Great, we will migrate the site tomorrow morning.
>>>>>
>>>>> Megan/Alexa, please update Yext, GMB with the updated website links to
>>>>> TheKey.ca etc.
>>>>>
>>>>>
>>>>>
>>>>> On Wed, Feb 7, 2024 at 12:05 PM Timothy Thomas <tt@thekey.com> wrote:
>>>>>
>>>>>> Hi Phil,
>>>>>>
>>>>>> Yes please proceed. Thanks!
>>>>>>
>>>>>> Tim
>>>>>>
>>>>>> On Wed, Feb 7, 2024 at 8:29 AM Phil Chanda <phil.chanda@thekey.com>
>>>>>> wrote:
>>>>>>
>>>>>>> Hi Tim,
>>>>>>>
>>>>>>> Hope you are well.
>>>>>>>
>>>>>>> Can you please let us know if you're amenable to sunsetting Oakville
>>>>>>> this week? We are targeting Feb 8 or Feb 9.
>>>>>>>
>>>>>>> Thanks,
>>>>>>> Phil
>>>>>>>
>>>>>>> On Mon, Jan 29, 2024 at 1:15 PM Megan Heinen <mheinen@thekey.com>
>>>>>>> wrote:
>>>>>>>
>>>>>>>> All fine by me.
>>>>>>>>
>>>>>>>> On Mon, Jan 29, 2024 at 9:41 AM Phil Chanda <phil.chanda@thekey.com>
>>>>>>>> wrote:
>>>>>>>>
>>>>>>>>> Hi Tim, Megan & Alexa,
>>>>>>>>>
>>>>>>>>> With the sunsetting of Mississauga today, we have Oakville in our
>>>>>>>>> queue for the next migration.
>>>>>>>>>
>>>>>>>>> I have compiled a list of the top 63 blog posts in 2023 that
>>>>>>>>> equated to 86% of overall traffic.
>>>>>>>>>
>>>>>>>>> https://docs.google.com/spreadsheets/d/1BQ1B7oBgwf9q68MYbGF5CBCUlcwFHvUAsOYx_7gB0S4/edit#gid=0
>>>>>>>>>
>>>>>>>>> Shadi was able to look at the list of top content on Oakville.
>>>>>>>>> Unfortunately, there were only one links that she approved to migrate over
>>>>>>>>> to TheKey.ca that meet editorial & care standards:
>>>>>>>>> https://www.homecareassistanceoakville.ca/word-games-for-older-adults/
>>>>>>>>>
>>>>>>>>> I'd like to align on the following next steps:
>>>>>>>>>
>>>>>>>>> - Agreement on a potential sunset of Oakville targeting week
>>>>>>>>> of Feb 5th
>>>>>>>>> - Build out the Word Games article onto TheKey.ca (this can be
>>>>>>>>> completed over the next day or so)
>>>>>>>>> - A PPC page for Marketing for Google ads is not required as
>>>>>>>>> it is leveraging the Mississauga page instead (per Alexa)
>>>>>>>>> - Setup redirect mapping for all links on Oakville to
>>>>>>>>> TheKey.ca (this can be completed this week by Phil)
>>>>>>>>>
>>>>>>>>> Let me know if you have any questions.
>>>>>>>>>
>>>>>>>>> Thanks,
>>>>>>>>> Phil
>>>>>>>>>
>>>>>>>>>
>>>>>>>>> On Fri, Jan 19, 2024 at 1:26 PM Timothy Thomas <tt@thekey.com>
>>>>>>>>> wrote:
>>>>>>>>>
>>>>>>>>>> Hi Phil,
>>>>>>>>>>
>>>>>>>>>> That’s fine. I understand Shadi’s need to maintain a certain
>>>>>>>>>> quality standard.
>>>>>>>>>>
>>>>>>>>>> I am good with the recommended dates.
>>>>>>>>>>
>>>>>>>>>> Thank you.
>>>>>>>>>>
>>>>>>>>>> Tim Thomas
>>>>>>>>>> Head of Canada Division
>>>>>>>>>> *Please note my email has changed:*
>>>>>>>>>> tt@TheKey.com <tt@thekey.com>
>>>>>>>>>> (514) 591-9387
>>>>>>>>>> TheKey.ca <https://www.thekey.ca/>
>>>>>>>>>> [image: TheKey] <https://www.thekey.com/>
>>>>>>>>>>
>>>>>>>>>>
>>>>>>>>>> On Fri, Jan 19, 2024 at 11:03 AM Phil Chanda <
>>>>>>>>>> phil.chanda@thekey.com> wrote:
>>>>>>>>>>
>>>>>>>>>>> Hi Tim,
>>>>>>>>>>>
>>>>>>>>>>> Shadi was able to look at the list of top content
>>>>>>>>>>> on Mississauga. Unfortunately, there were only two links that she approved
>>>>>>>>>>> to migrate over to TheKey.ca that meet editorial & care standards
>>>>>>>>>>>
>>>>>>>>>>> https://www.homecareassistancemississauga.ca/senior-activities-in-mississauga/
>>>>>>>>>>>
>>>>>>>>>>> https://www.homecareassistancemississauga.ca/family-caregiver-stressors/
>>>>>>>>>>>
>>>>>>>>>>> Please let me know if you'd like to set up a call for us to
>>>>>>>>>>> discuss. As a result of this, this would make migrating Mississauga to
>>>>>>>>>>> TheKey.ca easier.
>>>>>>>>>>> Next steps are outlined below:
>>>>>>>>>>>
>>>>>>>>>>> - We would replicate these two pieces over to TheKey.ca
>>>>>>>>>>> (pending new images from Marketing).
>>>>>>>>>>> - Build a PPC page for Marketing for google ads
>>>>>>>>>>> - Setup redirect mapping for all links on Mississauga to
>>>>>>>>>>> TheKey.ca
>>>>>>>>>>> - Tim/Megan/Alexa/Phil to agree on a launch date to
>>>>>>>>>>> sunset Mississauga (I propose January 29th - this allows us Jan
>>>>>>>>>>> 30th/Jan31st to triage any issues. Marketing could launch their campaigns
>>>>>>>>>>> on Feb 1)
>>>>>>>>>>>
>>>>>>>>>>> Thanks,
>>>>>>>>>>> Phil
>>>>>>>>>>>
>>>>>>>>>>>
>>>>>>>>>>> On Tue, Jan 16, 2024 at 8:49 AM Timothy Thomas <tt@thekey.com>
>>>>>>>>>>> wrote:
>>>>>>>>>>>
>>>>>>>>>>>> Hi Phil,
>>>>>>>>>>>>
>>>>>>>>>>>> Sorry for the late reply it’s just been hectic with the new
>>>>>>>>>>>> operating model launch. I’ll get this back to you as soon as I can.
>>>>>>>>>>>>
>>>>>>>>>>>> Thanks
>>>>>>>>>>>>
>>>>>>>>>>>> Tim Thomas
>>>>>>>>>>>> Head of Canada Division
>>>>>>>>>>>> *Please note my email has changed:*
>>>>>>>>>>>> tt@TheKey.com <tt@thekey.com>
>>>>>>>>>>>> (514) 591-9387
>>>>>>>>>>>> TheKey.ca <https://www.thekey.ca/>
>>>>>>>>>>>> [image: TheKey] <https://www.thekey.com/>
>>>>>>>>>>>>
>>>>>>>>>>>>
>>>>>>>>>>>> On Mon, Jan 15, 2024 at 8:49 PM Phil Chanda <
>>>>>>>>>>>> phil.chanda@thekey.com> wrote:
>>>>>>>>>>>>
>>>>>>>>>>>>> Tim,
>>>>>>>>>>>>>
>>>>>>>>>>>>> Please review and advise on which ones you’d like to keep of
>>>>>>>>>>>>> the top 45.
>>>>>>>>>>>>>
>>>>>>>>>>>>> Thanks,
>>>>>>>>>>>>> Phil
>>>>>>>>>>>>>
>>>>>>>>>>>>> On Mon, Jan 15, 2024 at 8:44 PM Megan Heinen <
>>>>>>>>>>>>> mheinen@thekey.com> wrote:
>>>>>>>>>>>>>
>>>>>>>>>>>>>> Thx. Marked the ones I mentioned and a couple more. The other
>>>>>>>>>>>>>> 45 are fine IMO! Thanks.
>>>>>>>>>>>>>>
>>>>>>>>>>>>>> On Mon, Jan 15, 2024 at 5:31 PM Phil Chanda <
>>>>>>>>>>>>>> phil.chanda@thekey.com> wrote:
>>>>>>>>>>>>>>
>>>>>>>>>>>>>>> Please refresh. You should have edit access now. Column E
>>>>>>>>>>>>>>> is where you should indicate what content should migrate over. Thanks.
>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>> On Mon, Jan 15, 2024 at 8:24 PM Megan Heinen <
>>>>>>>>>>>>>>> mheinen@thekey.com> wrote:
>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>> If you give me edit access I can highlight the ones to
>>>>>>>>>>>>>>>> remove but I think the "preventing ALS", "Healthy Japanese foods" and
>>>>>>>>>>>>>>>> "Mushrooms for seniors" should be removed.
>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>> On Mon, Jan 15, 2024 at 4:30 PM Phil Chanda <
>>>>>>>>>>>>>>>> phil.chanda@thekey.com> wrote:
>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>> The limit is based on what has contributed in traffic this
>>>>>>>>>>>>>>>>> past year (hence the 45 blog links). We cannot bring the entire site over
>>>>>>>>>>>>>>>>> due to development hours. Thanks.
>>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>> On Mon, Jan 15, 2024 at 7:27 PM Megan Heinen <
>>>>>>>>>>>>>>>>> mheinen@thekey.com> wrote:
>>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>>> Is this a limit on how many can come over?
>>>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>>> On Mon, Jan 15, 2024 at 4:12 PM Phil Chanda <
>>>>>>>>>>>>>>>>>> phil.chanda@thekey.com> wrote:
>>>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>>>> Hi Tim & Megan,
>>>>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>>>> Following up on the content that you'd like to migrate
>>>>>>>>>>>>>>>>>>> over from the Mississauga site.
>>>>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>>>> Thanks,
>>>>>>>>>>>>>>>>>>> Phil
>>>>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>>>> On Wed, Jan 10, 2024 at 11:52 AM Phil Chanda <
>>>>>>>>>>>>>>>>>>> phil.chanda@thekey.com> wrote:
>>>>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>>>>> Hi Tim & Megan,
>>>>>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>>>>> As a follow-up to potentially sunsetting Mississauga
>>>>>>>>>>>>>>>>>>>> and redirecting to TheKey.ca, I have compiled a list of the top 45 blog
>>>>>>>>>>>>>>>>>>>> posts in 2023 (you can filter by column C):
>>>>>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>>>>> https://docs.google.com/spreadsheets/d/1XBh6lyn_31b-VPCqryxMy5wHJi4Uql71rIufPlUAlnQ/edit?usp=sharing
>>>>>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>>>>> Please review which ones you would like to migrate
>>>>>>>>>>>>>>>>>>>> over. The top 45 blog posts account for 46.2% of total views last year.
>>>>>>>>>>>>>>>>>>>> Some of them may not be on brand to migrate over to
>>>>>>>>>>>>>>>>>>>> TheKey.ca:
>>>>>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>>>>> https://www.homecareassistancemississauga.ca/best-dog-breeds-for-seniors/
>>>>>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>>>>> https://www.homecareassistancemississauga.ca/coconut-oil-for-alzheimers/
>>>>>>>>>>>>>>>>>>>> (from my quick research and what I can glean from the Alzheimer's
>>>>>>>>>>>>>>>>>>>> Association, there is not enough data to back up these claims)
>>>>>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>>>>> As a next step, please review the list and let us know
>>>>>>>>>>>>>>>>>>>> which ones you'd like to see migrate over to TheKey.ca by*
>>>>>>>>>>>>>>>>>>>> Monday, January 15th*. From which, we'll need to:
>>>>>>>>>>>>>>>>>>>> - Clear it with Legal to make sure we can post to the
>>>>>>>>>>>>>>>>>>>> site
>>>>>>>>>>>>>>>>>>>> - Work with Marketing to get new photos for the content
>>>>>>>>>>>>>>>>>>>> that you'd like us to reproduce as we don't know the source or the digital
>>>>>>>>>>>>>>>>>>>> rights that are on the Mississauga site
>>>>>>>>>>>>>>>>>>>> - Provide you with an ETA on when we can migrate the
>>>>>>>>>>>>>>>>>>>> approved content over to TheKey.ca
>>>>>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>>>>> Let me know if you have any questions.
>>>>>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>>>>> Thanks,
>>>>>>>>>>>>>>>>>>>> Phil
>>>>>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>>>>>
>>>>>>
>>>>>> --
>>>>>> Tim Thomas
>>>>>> Head of Canada Division
>>>>>> *Please note my email has changed:*
>>>>>> tt@TheKey.com <tt@thekey.com>
>>>>>> (514) 591-9387
>>>>>> TheKey.ca <https://www.thekey.ca/>
>>>>>> [image: TheKey] <https://www.thekey.com/>
>>>>>>
>>>>>
>>>
>>> --
>>> Tim Thomas
>>> Head of Canada Division
>>> *Please note my email has changed:*
>>> tt@TheKey.com <tt@thekey.com>
>>> (514) 591-9387
>>> TheKey.ca <https://www.thekey.ca/>
>>> [image: TheKey] <https://www.thekey.com/>
>>>
>>
>
> --
> Alexa Graziani
> Senior Marketing Manager - Consumer Growth
> * Please note my email has changed: *
> agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
>
> TheKey.com <https://www.thekey.com/>
> [image: TheKey] <https://homecareassistance.com/>
>