--0000000000002c4f4c0613bb05f5 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hola. They've got quite a lot of traffic to that website - and I would hazard a guess it skews older since that crowd isn't listening while they drive to work, etc. I realize we have boomers and gen X in our target*. Having said that, when the ads run on the radio do they run on the web at the same time? Presumably not unless you have video/an additional buy? I'm sure they syndicate their digital - in which case you might not be able to buy just their website. I'm assuming digital radio is not an option because of the size of the market you're targeting? Pandora/Spotify. I can't comment on pricing. The hour band is interesting - from 5a to 1a - are most boomers early to bed and early awake? Almost every advertiser is trying to get after 5a of course but that might even be a tad early for boomers. Running to 1a seems like it's pushing it. Don't know what flexibility you have to push them on the time band? If we think boomers turn this on in the morning from 6-11 we could push for something like that and if they therefore want to jack the pricing we could offer to skip the evening drive time window - which every advertiser wants - if we have to compromise with them. * Radio, of course is very broad band and they've not seemed to customize the plan in any way - is that because you feel you want all segments given the bifurcation of our target from boomers to Gen Xers? A question I would have in that regard - if the message is: Claim your benefit - I think the boomers will be more in-tune to that than the younger crowd. If I'm listening to that I might figure out my parents can claim it - but that's when I know they need it. Of the 2 targets, the boomers would be more in tune to a message that says: 'claim this benefit for seniors'. So, without the creative it's hard to fully evaluate. The creative isn't in this deck, right? Happy to talk through on Monday. Have a fun weekend. 954 647 0947 On Fri, Mar 15, 2024 at 11:46=E2=80=AFAM Timothy Thomas wro= te: > Hi Ray, > > Here is the proposed radio campaign for Calgary. Let me know what you > think. > > ---------- Forwarded message --------- > From: Chuck Terlesky > Date: Fri, Mar 15, 2024 at 11:13=E2=80=AFAM > Subject: Re: Calgary Marketing and Radio > To: Timothy Thomas > > > OK, postcards will be sent out on Monday/Tuesday. > > I've attached the campaign for 660 AM radio. > > Chuck > > > > On Fri, Mar 15, 2024 at 8:22=E2=80=AFAM Timothy Thomas wr= ote: > >> Hi Chuck, >> >> That sounds great. Can you send me the exact campaign details you >> selected? Is it the 30 second spots on talk radio? >> >> No, let's get those postcards out asap. >> >> On Thu, Mar 14, 2024 at 3:53=E2=80=AFPM Chuck Terlesky >> wrote: >> >>> Hi Tim, >>> >>> I met with the Rodgers radio guy, who will begin building a script for >>> us. He will start our campaign on April 1 or April 8 (Q2 budget), depen= ding >>> on wh