Re: Marketing Assistance for Calgary, Alberta
- From
- Chuck Terlesky <cterlesky@thekey.com>
- To
- Timothy Thomas <tt@thekey.com>
- CC
- Megan Heinen <mheinen@thekey.com>, Alexa Graziani <agraziani@thekey.com>
- Date
- 2023-11-02 12:03:36
- Folder
- INBOX
📎 image.png
Would tomorrow morning work for you? 10am MST? On Wed, Nov 1, 2023 at 1:22 PM Chuck Terlesky <cterlesky@thekey.com> wrote: > Great Idea - anytime you can fit me in, my calendar is current. > > On Wed, Nov 1, 2023 at 11:22 AM Timothy Thomas <tt@thekey.com> wrote: > >> Hi Megan, >> >> Could we book a quick meeting to align on this strategy and how to best >> utilize these marketing pieces? >> >> On Tue, Oct 31, 2023 at 3:31 PM Timothy Thomas <tt@thekey.com> wrote: >> >>> Exactly...thoughts? >>> >>> >>> https://docs.google.com/document/d/1fnMYVDQfo5cdYs8bdop24rs-ZZOUU4ulGf1Z3vZYpWg/edit >>> >>> On Tue, Oct 31, 2023 at 3:29 PM Megan Heinen <mheinen@thekey.com> wrote: >>> >>>> What if part of the offer was some sort of 1:1 consultation to help >>>> explain benefits by the local team? >>>> >>>> On Tue, Oct 31, 2023 at 12:25 PM Timothy Thomas <tt@thekey.com> wrote: >>>> >>>>> I have some thoughts on this. I'd like to weave in the claim your >>>>> benefit language. Let me connect with Chuck, perhaps it's a different piece >>>>> altogether. >>>>> >>>>> On Tue, Oct 31, 2023 at 2:24 PM Megan Heinen <mheinen@thekey.com> >>>>> wrote: >>>>> >>>>>> How's this for the flyer? >>>>>> >>>>>> On Mon, Oct 30, 2023 at 1:47 PM Alexa Graziani <agraziani@thekey.com> >>>>>> wrote: >>>>>> >>>>>>> I see your point - a designated landing page would definitely help >>>>>>> with conversion. >>>>>>> >>>>>>> Let's plan to talk about it when we meet with Chen about October >>>>>>> results. Right now, things are really slow with our existing >>>>>>> opportunities and I think we need to make sure that down-funnel conversion >>>>>>> is strong across the board before we lobby for dev hours to build out a >>>>>>> landing page where the goal is to drive more opportunities. >>>>>>> >>>>>>> On Mon, Oct 30, 2023 at 1:01 PM Timothy Thomas <tt@thekey.com> >>>>>>> wrote: >>>>>>> >>>>>>>> Yes but a landing page with a call to action more specific to this >>>>>>>> program would be beneficial. We'd love to increase our rank for these terms. >>>>>>>> >>>>>>>> On Mon, Oct 30, 2023 at 3:58 PM Megan Heinen <mheinen@thekey.com> >>>>>>>> wrote: >>>>>>>> >>>>>>>>> Can that blog post be leveraged? >>>>>>>>> >>>>>>>>> On Mon, Oct 30, 2023 at 12:57 PM Timothy Thomas <tt@thekey.com> >>>>>>>>> wrote: >>>>>>>>> >>>>>>>>>> Looks great, thanks Megan. >>>>>>>>>> >>>>>>>>>> @Alexa Graziani <agraziani@thekey.com> I'd like to build out a >>>>>>>>>> landing page like this for SEO and paid - let's discuss. >>>>>>>>>> >>>>>>>>>> On Mon, Oct 30, 2023 at 2:49 PM Chuck Terlesky < >>>>>>>>>> cterlesky@thekey.com> wrote: >>>>>>>>>> >>>>>>>>>>> Hi Megan, >>>>>>>>>>> >>>>>>>>>>> Awesome work! >>>>>>>>>>> >>>>>>>>>>> A couple of changes - in the first line, you have "through the >>>>>>>>>>> *state* can be confusing" - can you change this to "though the >>>>>>>>>>> *Province* can be confusing". >>>>>>>>>>> >>>>>>>>>>> Second paragraph: As an approved provider of the Client Directed >>>>>>>>>>> Home Care Invoicing *p*rogram ( can we capitalize the *P*). >>>>>>>>>>> >>>>>>>>>>> Can we have a more prominent call to action for our contact >>>>>>>>>>> number? The phone number in the footer seems too small. >>>>>>>>>>> >>>>>>>>>>> Last paragraph: it's essential to meet the requirements an >>>>>>>>>>> Alberta Health Services case manager determines. Please change to "You must >>>>>>>>>>> meet the requirements set by the AHS case manager. >>>>>>>>>>> >>>>>>>>>>> Thanks again - this will help! >>>>>>>>>>> >>>>>>>>>>> Chuck >>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>>> On Mon, Oct 30, 2023 at 12:31 PM Megan Heinen < >>>>>>>>>>> mheinen@thekey.com> wrote: >>>>>>>>>>> >>>>>>>>>>>> Awesome! And hopefully this flyer will help conversion too. >>>>>>>>>>>> Here is my first stab, using a lot of Chuck's language. Please take a look >>>>>>>>>>>> and let me know what you think. >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> On Mon, Oct 30, 2023 at 5:52 AM Timothy Thomas <tt@thekey.com> >>>>>>>>>>>> wrote: >>>>>>>>>>>> >>>>>>>>>>>>> Thanks, Alexa. >>>>>>>>>>>>> >>>>>>>>>>>>> These clients have a longer lead time to start as they are >>>>>>>>>>>>> awaiting funding from the government. We could see some SOCs in November. >>>>>>>>>>>>> In addition we're now price matching the government rate for price >>>>>>>>>>>>> sensitive clients so that should help as well. >>>>>>>>>>>>> >>>>>>>>>>>>> Hopefully we hit our goals on this campaign in the coming >>>>>>>>>>>>> weeks and we can look to increase spend if available. >>>>>>>>>>>>> >>>>>>>>>>>>> Tim >>>>>>>>>>>>> >>>>>>>>>>>>> >>>>>>>>>>>>> >>>>>>>>>>>>> On Fri, Oct 27, 2023 at 5:09 PM Alexa Graziani < >>>>>>>>>>>>> agraziani@thekey.com> wrote: >>>>>>>>>>>>> >>>>>>>>>>>>>> Hi All, >>>>>>>>>>>>>> >>>>>>>>>>>>>> Following up here. >>>>>>>>>>>>>> >>>>>>>>>>>>>> Since launch in April, we've seen pretty good results >>>>>>>>>>>>>> top-of-funnel: >>>>>>>>>>>>>> >>>>>>>>>>>>>> >>>>>>>>>>>>>> - ~26 conversions at $135 CAD per conversion (slightly >>>>>>>>>>>>>> lower than our $150 CAD across the account in that timeframe) >>>>>>>>>>>>>> - CTR is extremely high for the keywords at almost 18% >>>>>>>>>>>>>> (vs 6.% across the account for everything we had running in that timeframe) >>>>>>>>>>>>>> but conversion rate is only 2.5% (vs 4% across the account) >>>>>>>>>>>>>> - Avg cpc is $3.39 vs $6.18 across the account >>>>>>>>>>>>>> >>>>>>>>>>>>>> >>>>>>>>>>>>>> The top performing keywords are: >>>>>>>>>>>>>> [image: image.png] >>>>>>>>>>>>>> >>>>>>>>>>>>>> Downfunnel, we have seen average results but no SOC yet: >>>>>>>>>>>>>> >>>>>>>>>>>>>> - 17 leads >>>>>>>>>>>>>> - 3 opportunities >>>>>>>>>>>>>> - We spent ~$3,500 CAD in this time frame so that cost >>>>>>>>>>>>>> per opportunity is around the average >>>>>>>>>>>>>> - 1 client that did not seem to start services >>>>>>>>>>>>>> - These came from the keywords: >>>>>>>>>>>>>> - client directed home care >>>>>>>>>>>>>> government funded home care services >>>>>>>>>>>>>> home care subsidy >>>>>>>>>>>>>> caregiver government assistance >>>>>>>>>>>>>> "subsidized senior assisted living" >>>>>>>>>>>>>> [self managed care alberta] >>>>>>>>>>>>>> government funded assisted living >>>>>>>>>>>>>> self managed care alberta >>>>>>>>>>>>>> >>>>>>>>>>>>>> >>>>>>>>>>>>>> We are going to continue to send downfunnel keyword data to >>>>>>>>>>>>>> InFront each month so they can use it to optimize, and we will continue to >>>>>>>>>>>>>> do period large-scale keyword reviews with them. Right now, the campaign >>>>>>>>>>>>>> seems to perform ok given the strong top of funnel numbers and average cost >>>>>>>>>>>>>> per opportunity. However, since we haven't seen a SOC, we should keep an >>>>>>>>>>>>>> eye on it. >>>>>>>>>>>>>> >>>>>>>>>>>>>> Sincerely, >>>>>>>>>>>>>> >>>>>>>>>>>>>> On Tue, Oct 24, 2023 at 2:02 PM Alexa Graziani < >>>>>>>>>>>>>> agraziani@thekey.com> wrote: >>>>>>>>>>>>>> >>>>>>>>>>>>>>> I will look into it and get back to you. But from what I >>>>>>>>>>>>>>> remember, yes, we have seen traction. >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> On Tue, Oct 24, 2023 at 1:51 PM Timothy Thomas < >>>>>>>>>>>>>>> tt@thekey.com> wrote: >>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Thanks Alexa, >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Have we seen any conversions from this campaign? >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> On Tue, Oct 24, 2023 at 4:41 PM Alexa Graziani < >>>>>>>>>>>>>>>> agraziani@thekey.com> wrote: >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Hi All, >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Is that the Client Directed Home Care? Or something else? >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> We created this clog in March and have had a Google ads >>>>>>>>>>>>>>>>> campaign for it since then: >>>>>>>>>>>>>>>>> https://homecareassistancecalgary.ca/client-directed-home-care/ >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> If you give us more keywords though, Chuck, we can make >>>>>>>>>>>>>>>>> sure we have them all included. >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Sincerely, >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> On Tue, Oct 24, 2023 at 1:38 PM Timothy Thomas < >>>>>>>>>>>>>>>>> tt@thekey.com> wrote: >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Hi Megan, >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> I appreciate the help. This is a big priority for us in >>>>>>>>>>>>>>>>>> Canada as it represents a significant revenue opportunity. >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> @Alexa Graziani <agraziani@thekey.com> I would like to >>>>>>>>>>>>>>>>>> ensure we have an adwords campaign around these search terms - @Chuck >>>>>>>>>>>>>>>>>> Terlesky <cterlesky@thekey.com> what would be the search >>>>>>>>>>>>>>>>>> terms we should use? >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Thanks >>>>>>>>>>>>>>>>>> Tim >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> On Tue, Oct 24, 2023 at 4:36 PM Chuck Terlesky < >>>>>>>>>>>>>>>>>> cterlesky@thekey.com> wrote: >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> We can use it whenever you finish it up if you don't >>>>>>>>>>>>>>>>>>> mind. The sooner the better, as we hope to implement this new strategy to >>>>>>>>>>>>>>>>>>> make gains in Calgary. >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Many thanks - looking forward to seeing what you come up >>>>>>>>>>>>>>>>>>> with. >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Regards, >>>>>>>>>>>>>>>>>>> Chuck >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> On Tue, Oct 24, 2023 at 2:29 PM Megan Heinen < >>>>>>>>>>>>>>>>>>> mheinen@thekey.com> wrote: >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> We can put something together. When do you need this? >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> On Fri, Oct 20, 2023 at 11:43 AM Chuck Terlesky < >>>>>>>>>>>>>>>>>>>> cterlesky@thekey.com> wrote: >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>> Hi Megan, >>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>> We have a government public home care program that >>>>>>>>>>>>>>>>>>>>> prospective clients can apply for to receive funding. This is a new program >>>>>>>>>>>>>>>>>>>>> in our province. >>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>> Dennis Fancy, Client Solutions Manager for our market, >>>>>>>>>>>>>>>>>>>>> is talking with prospective clients and requires a document to share with >>>>>>>>>>>>>>>>>>>>> these clients to explain the program. >>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>> I have attached the content that needs a more >>>>>>>>>>>>>>>>>>>>> attractive marketing flair. We need something that looks professional, >>>>>>>>>>>>>>>>>>>>> along with some calls to action and links. >>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>> Could you and your team please work on this document >>>>>>>>>>>>>>>>>>>>> for our Calgary market so we can begin to sell this program more >>>>>>>>>>>>>>>>>>>>> effectively? >>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>> As always, don't hesitate to contact me with any >>>>>>>>>>>>>>>>>>>>> questions. >>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>> Regards, >>>>>>>>>>>>>>>>>>>>> Chuck >>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>> -- >>>>>>>>>>>>>>>>>>>>> Chuck Terlesky B.A., CCPE >>>>>>>>>>>>>>>>>>>>> General Manager/Regional Caregiver Ambassador for >>>>>>>>>>>>>>>>>>>>> Canada >>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>> 403-301-3777 >>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>> TheKey.ca <https://thekey.ca/> >>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>> [image: TheKey] >>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> -- >>>>>>>>>>>>>>>>>>> Chuck Terlesky B.A., CCPE >>>>>>>>>>>>>>>>>>> General Manager/Regional Caregiver Ambassador for Canada >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> 403-301-3777 >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> TheKey.ca <https://thekey.ca/> >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> [image: TheKey] >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> -- >>>>>>>>>>>>>>>>>> Tim Thomas >>>>>>>>>>>>>>>>>> Head of Canada Division >>>>>>>>>>>>>>>>>> *Please note my email has changed:* >>>>>>>>>>>>>>>>>> tt@TheKey.com <tt@thekey.com> >>>>>>>>>>>>>>>>>> (514) 591-9387 >>>>>>>>>>>>>>>>>> TheKey.ca <https://www.thekey.ca/> >>>>>>>>>>>>>>>>>> [image: TheKey] <https://www.thekey.com/> >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> -- >>>>>>>>>>>>>>>>> Alexa Graziani >>>>>>>>>>>>>>>>> Senior Marketing Manager - Consumer Growth >>>>>>>>>>>>>>>>> * Please note my email has changed: * >>>>>>>>>>>>>>>>> agraziani@thekey.com >>>>>>>>>>>>>>>>> <https://brand.thekey.com/esg/agraziani@thekey.com> >>>>>>>>>>>>>>>>> (650) 416-1538 Ext. 181538 >>>>>>>>>>>>>>>>> TheKey.com <https://www.thekey.com/> >>>>>>>>>>>>>>>>> [image: TheKey] <https://homecareassistance.com/> >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> -- >>>>>>>>>>>>>>>> Tim Thomas >>>>>>>>>>>>>>>> Head of Canada Division >>>>>>>>>>>>>>>> *Please note my email has changed:* >>>>>>>>>>>>>>>> tt@TheKey.com <tt@thekey.com> >>>>>>>>>>>>>>>> (514) 591-9387 >>>>>>>>>>>>>>>> TheKey.ca <https://www.thekey.ca/> >>>>>>>>>>>>>>>> [image: TheKey] <https://www.thekey.com/> >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> -- >>>>>>>>>>>>>>> Alexa Graziani >>>>>>>>>>>>>>> Senior Marketing Manager - Consumer Growth >>>>>>>>>>>>>>> * Please note my email has changed: * >>>>>>>>>>>>>>> agraziani@thekey.com >>>>>>>>>>>>>>> <https://brand.thekey.com/esg/agraziani@thekey.com> >>>>>>>>>>>>>>> (650) 416-1538 Ext. 181538 >>>>>>>>>>>>>>> TheKey.com <https://www.thekey.com/> >>>>>>>>>>>>>>> [image: TheKey] <https://homecareassistance.com/> >>>>>>>>>>>>>>> >>>>>>>>>>>>>> >>>>>>>>>>>>>> >>>>>>>>>>>>>> -- >>>>>>>>>>>>>> Alexa Graziani >>>>>>>>>>>>>> Senior Marketing Manager - Consumer Growth >>>>>>>>>>>>>> * Please note my email has changed: * >>>>>>>>>>>>>> agraziani@thekey.com >>>>>>>>>>>>>> <https://brand.thekey.com/esg/agraziani@thekey.com> >>>>>>>>>>>>>> (650) 416-1538 Ext. 181538 >>>>>>>>>>>>>> TheKey.com <https://www.thekey.com/> >>>>>>>>>>>>>> [image: TheKey] <https://homecareassistance.com/> >>>>>>>>>>>>>> >>>>>>>>>>>>> >>>>>>>>>>>>> >>>>>>>>>>>>> -- >>>>>>>>>>>>> Tim Thomas >>>>>>>>>>>>> Head of Canada Division >>>>>>>>>>>>> *Please note my email has changed:* >>>>>>>>>>>>> tt@TheKey.com <tt@thekey.com> >>>>>>>>>>>>> (514) 591-9387 >>>>>>>>>>>>> TheKey.ca <https://www.thekey.ca/> >>>>>>>>>>>>> [image: TheKey] <https://www.thekey.com/> >>>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>>> -- >>>>>>>>>>> Chuck Terlesky B.A., CCPE >>>>>>>>>>> General Manager/Regional Caregiver Ambassador for Canada >>>>>>>>>>> >>>>>>>>>>> 403-301-3777 >>>>>>>>>>> >>>>>>>>>>> TheKey.ca <https://thekey.ca/> >>>>>>>>>>> >>>>>>>>>>> [image: TheKey] >>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>> >>>>>>>>>> -- >>>>>>>>>> Tim Thomas >>>>>>>>>> Head of Canada Division >>>>>>>>>> *Please note my email has changed:* >>>>>>>>>> tt@TheKey.com <tt@thekey.com> >>>>>>>>>> (514) 591-9387 >>>>>>>>>> TheKey.ca <https://www.thekey.ca/> >>>>>>>>>> [image: TheKey] <https://www.thekey.com/> >>>>>>>>>> >>>>>>>>> >>>>>>>> >>>>>>>> -- >>>>>>>> Tim Thomas >>>>>>>> Head of Canada Division >>>>>>>> *Please note my email has changed:* >>>>>>>> tt@TheKey.com <tt@thekey.com> >>>>>>>> (514) 591-9387 >>>>>>>> TheKey.ca <https://www.thekey.ca/> >>>>>>>> [image: TheKey] <https://www.thekey.com/> >>>>>>>> >>>>>>> >>>>>>> >>>>>>> -- >>>>>>> Alexa Graziani >>>>>>> Senior Marketing Manager - Consumer Growth >>>>>>> * Please note my email has changed: * >>>>>>> agraziani@thekey.com >>>>>>> <https://brand.thekey.com/esg/agraziani@thekey.com> >>>>>>> (650) 416-1538 Ext. 181538 >>>>>>> TheKey.com <https://www.thekey.com/> >>>>>>> [image: TheKey] <https://homecareassistance.com/> >>>>>>> >>>>>> >>>>> >>>>> -- >>>>> Tim Thomas >>>>> Head of Canada Division >>>>> *Please note my email has changed:* >>>>> tt@TheKey.com <tt@thekey.com> >>>>> (514) 591-9387 >>>>> TheKey.ca <https://www.thekey.ca/> >>>>> [image: TheKey] <https://www.thekey.com/> >>>>> >>>> >>> >>> -- >>> Tim Thomas >>> Head of Canada Division >>> *Please note my email has changed:* >>> tt@TheKey.com <tt@thekey.com> >>> (514) 591-9387 >>> TheKey.ca <https://www.thekey.ca/> >>> [image: TheKey] <https://www.thekey.com/> >>> >> >> >> -- >> Tim Thomas >> Head of Canada Division >> *Please note my email has changed:* >> tt@TheKey.com <tt@thekey.com> >> (514) 591-9387 >> TheKey.ca <https://www.thekey.ca/> >> [image: TheKey] <https://www.thekey.com/> >> > > > -- > Chuck Terlesky B.A., CCPE > General Manager/Regional Caregiver Ambassador for Canada > > 403-301-3777 > > TheKey.ca <https://thekey.ca/> > > [image: TheKey] > > -- Chuck Terlesky B.A., CCPE General Manager/Regional Caregiver Ambassador for Canada 403-301-3777 TheKey.ca <https://thekey.ca/> [image: TheKey]