HCA - Marketing Programs

Hi Everyone!

I had a great conversation with Chuck yesterday about the keywords we're using and additional targeting on his Google Ads campaign. He brought up some valuable information (which I discussed with my team), including calls he was receiving based on language in our ads.

This language was specific around facilities or government health care (think AHS in Alberta). This also lead us to talk about other markets and how you may be receiving calls that we can cut back on. This allows us to spend the marketing dollars better and get better lead generation for your businesses.

Three key points we talked about. We want each market's feedback.


  1.  Facilities, Group homes, etc. Do you have the names of these in your regions? If so, please supply so we can add them as negative keywords.



  1.  Government Language / Government health care. This will ensure we're not showing in searches for "Alberta health services (ahs)", but for your specific markets.



  1.  "Free" language (could be part of the government language). Free homecare as an example.


We feel we may be missing some critical language that could boost the performance of our ads. The technical IFM team can see unique phrases coming from each of your markets, and as mentioned above, we want to ensure their accuracy.

Also, I would still like time with each market to review the dashboards we created, walk through CallRail and provide some training and insights.

I am away next week (Toronto), but am returning on the 27th. I will be available through email, but responses will be delayed. I appreciate your patience!

If there is anything else we can support, please, reach out.

Thank you!

John McColman
In Front Marketing
Results Driven Performance Marketing

403.861.9727
john@infrontmarketing.ca <mailto:john@infrontmarketing.ca>
Suite 401 - 255 17 Ave SW, Calgary, AB

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