------=_Part_107490_1946564673.1734087876672 Content-Type: text/plain; charset=utf-8 Content-Transfer-Encoding: quoted-printable Join us for an inspiring webinar, "Creating Win-Win Partnerships: How a Hom= e Care Agency and Senior Living Community Worked Together to Build a Thrivi= ng Community.=E2=80=9D Join us for an inspiring webinar, "Creating Win-Win Partnerships: How a Hom= e Care Agency and Senior Living Community Worked Together to Build a Thrivi= ng Community.=E2=80=9D When: Wednesday, Jan 8th Time: 12 Noon to 12:30 PM EST Register (https://d2FW3n04.na1.hubspotlinksstarter.com/Ctc/UC+113/d2FW3n04/= VVVpZn6P5V2TVzGkCT3kjjlyQ15px5c2N412x9s5jMY8W69t95C6lZ3mnW1YsG0R8YDs2mVKdZd= -7gfFQjN5k5GkZm5x45N3wtd_8wzFdsW1gZ-K453ZjlYN34ZJ-SvPlfDW3W_5hM4CYC12W5Gs7g= N7d6wjqW2Ylmp42dktqyW8Nw7g78mxQghN1J6ys5VdzHhW50R8pF4TH69FMZPwv2KrT18W8N0Gd= 48DT5gzW6m8-YV1sZXkbVnJpN-6ByywqW8KH6x_1XTl1pN54sWc-48GTCW2j17vH9fxn3KVF64Z= 419XC5yW2P3Jdr8cw6dpVQJGYY5sD7LqN6sc0wxxb26wW2dXnhg2s8cgRW8fQbkg4by54GN11VQ= 7cZrq-fVCT5Y_8JJ_YKW5tq6hh89gGFQW13GHW73svFg-W4ccChq1M2x1TW3cSZ2r3WwYNfW3HZ= Sg_6NHw2FW40lp_61Pf1n5W1MB69H4CRdQBW8xc8_34TvFQkW5TCcs73YrfTrf2dBYVK04 ) In this 30-minute session, we=E2=80=99ll dive into a real-life case study s= howcasing how an innovative partnership transformed the journey from inquir= y to move-in for prospective residents of an independent living community. = We nicknamed the program =E2=80=9CThe Road to Abbotswood.=E2=80=9D The challenge The independent living community Abbotswood at Stonehenge in Raleigh faced = challenges in converting prospective residents (leads) into actual resident= s. They were also seeking to reduce their reliance on paid lead sources, su= ch as A Place for Mom or senior placement organizations. The community set = two primary goals for their program: - Creating an innovative lead generation program to attract new residents a= nd, - Develop a program that once they got in the pipeline, they either decided= to live in the property right away or asked to be put on the waiting list. The solution As the on-site home care agency partner, we developed a program we called '= The Road to Abbotswood.' This program takes a unique approach, showcasing a= ll the benefits and amenities Abbotswood has to offer while highlighting th= e additional partners and team members who provide support both before pros= pective residents move in and after they become part of the community. Our approach focused on providing education, guidance, and support=E2=80=94= no strings attached. For those who value KPIs, Abbotswood=E2=80=99s occupan= cy rate soared from 70% to a waiting list within a year. This success coinc= ided with our home care agency being selected as the on-site partner. Learn= more about this in our blog HERE (https://d2FW3n04.na1.hubspotlinksstarter= .com/Ctc/UC+113/d2FW3n04/VVVpZn6P5V2TVzGkCT3kjjlyQ15px5c2N412x9s5jMY8W69t95= C6lZ3pQW4_8FCW4yJRfCW3VQVlc2CMSWZN4mSc8fQ6b3DW9btYQp7lvCpwW7dfLjk6wTf6RW2cS= V_k2m0ZVdW2DcW5B7xY9X1N2vPT3xq