Re: Canada Paid Ads Budget Increase for March and April

From
John McColman <john@infrontmarketing.ca>
To
Alexa Graziani <agraziani@thekey.com>
CC
Timothy Thomas <tt@thekey.com>
Date
2023-02-21 20:39:51
Folder
INBOX
--_000_YT3PR01MB96748591D471CDD96771D931D7A59YT3PR01MB9674CANP_ Content-Type: text/plain; charset="Windows-1252" Content-Transfer-Encoding: quoted-printable All good, I=92m just working on another email as well. I=92ll get the full = breakdown. John McColman In Front Marketing 403.861.9727 john@infrontmarketing.ca From: Alexa Graziani Date: Tuesday, February 21, 2023 at 1:33 PM To: John McColman Cc: Timothy Thomas Subject: Re: Canada Paid Ads Budget Increase for March and April John - can you also give me the current monthly budgets for all markets? A = few of them were lumped together on the last contract we signed so I'm havi= ng trouble matching that up to what's happening in External (agraziani@thekey.com ) Report This Email FAQ GoDaddy Advanced Email Security, Powered by INKY John - can you also give me the current monthly budgets for all markets? A = few of them were lumped together on the last contract we signed so I'm havi= ng trouble matching that up to what's happening in the account. Thanks! On Tue, Feb 21, 2023 at 12:17 PM Alexa Graziani > wrote: Hi Tim and John, I'd like to have common numbers we're all looking at the align on the size/= potential for search ads in each market. I went into Google Keyword planner and searched for "home care" for each of= our markets. I've outlined the reach (people in or interested in this regi= on) as well as the monthly search volume it estimates for that keyword in t= he region and listed them below. (Using home care search volume as a direct= ional metric for search volume overall). John, does this align with what you've seen overall for the locations? I will be using this to build out new budgets for each market. Market Reach* Monthly Search Volume for =93Home Care=94** Toronto 12.7 million 590 Greater Vancouver 4.6 million 210 Calgary 3.6 million 480 Montreal 8.3 million 140 Mississauga 1.9 million 110 Winnipeg 850,000 170 Oakville 640,000 40 Waterloo 325,000 30 On Mon, Feb 20, 2023 at 9:22 AM Alexa Graziani > wrote: Thanks, John! I forgot about the holiday, apologies. Tomorrow is totally fi= ne for the updates. Please do not increase budget until I confirm with you, which I'll do by EO= W. Thanks, On Mon, Feb 20, 2023 at 9:13 AM John McColman <john@infrontm