Re: East and West Growth WBR Decks - Review Week 2/17/25

From
Dennis Fancy <dfancy@thekey.com>
To
Timothy Thomas <tt@thekey.com>
Date
hu, 27 Feb 2025 10
Folder
INBOX
Hi Tim,

Please see Winnipeg comments:

As we discussed, *revenue* has declined significantly since the beginning
of the year due to unforeseen attrition (i.e. mortality). Things have
stabilized somewhat, only down 3% vs. prior 4 weeks.

Our *census *vs. prior 4 weeks relates to the attrition discussed above. We
have offset some of the impact by growing our median hours per client by
13% relative to the prior 4 weeks.

With respect to *pipeline performance*, the relative decline is skewed due
to the low absolute numbers. Put simply, the volume of quality leads is not
where it needs to be to grow the business.

Please let me know if you have any questions.

Sincerely,

Dennis Fancy, BSP
General Manager
(204) 489-6000

TheKey.ca <https://thekey.ca/>

[image: TheKey]

On Wed, Feb 26, 2025 at 2:49 PM Timothy Thomas <tt@thekey.com> wrote:

> Good afternoon,
>
> Please take a moment to review the attached deck containing last week’s
> metrics. Specifically, I’d like your comments on slide 6 and slide 10 in
> relation to your revenue, census, and pipeline performance. Please send
> your comments over before 2pm ET tomorrow in preparation for our WBR call.
>
> Shout out to Vancouver, Montreal, Toronto and Milwaukee for positive
> revenue growth!
>
> Thanks
> Tim
>
> ---------- Forwarded message ---------
> From: Sarah Powers <spowers@thekey.com>
> Date: Wed, Feb 26, 2025 at 1:48 PM
> Subject: East and West Growth WBR Decks - Review Week 2/17/25
> To: Ashley Mirone <amirone@thekey.com>, Audra Williams <audraw@thekey.com>,
> Brad Dean <bdean@thekey.com>, BethAnn Rosario <bethann.rosario@thekey.com>,
> Cassandra <cassandra.liberius@thekey.com>, Christopher Reese <
> christopher.reese@thekey.com>, Cristal Munoz <cmunoz@thekey.com>, Denny
> Roebel <denny.roebel@thekey.com>, Donny Deshotels <
> donny.deshotels@thekey.com>, Earl Blair <earl.blair@thekey.com>, Emily
> Russell <emily.russell@thekey.com>, John Champagne <
> john.champagne@thekey.com>, Julia Jenkins <jujenkins@thekey.com>, Kevin
> Parker <kevin.parker@thekey.com>, Kimberly Guerci <kguerci@thekey.com>,
> Melissa Reyes <melissa.reyes@thekey.com>, Mansi Mehta <mmehta@thekey.com>,
> Natalie Fritz <nfritz@thekey.com>, Shadi Gholizadeh <shadi@thekey.com>,
> Timothy Thomas <tt@thekey.com>, Araceli Gutierrez <
> araceli.gutierrez@thekey.com>, Coddye Ring-Noonan <
> coddye.ringnoonan@thekey.com>, Dulce Aganan-Coleman <dcoleman@thekey.com>,
> Jennifer Geist <jennifer.geist@thekey.com>, Jessica Thomas <
> jessica.thomas@thekey.com>, Juan Diaz <juan.diaz@thekey.com>, Kevin
> Stallo <kstallo@thekey.com>, Tiffany Silton <tsilton@thekey.com>, Vanessa
> Treadwell <vtreadwell@thekey.com>
>
>
> Hi All,
>
> Below are the links to the draft presentation decks for both the East and
> West divisions for tomorrow's WBR meetings, reviewing the week of
> 2/17-2/23. The data visuals and insights have all been updated.
>
> Please feel free to tag me in the slides if you have any questions or
> would like us to follow up on any data items.
>
> East Growth Metrics WBR
> <https://docs.google.com/presentation/d/1BkQwhQOPy7lpK2lSwN9qzJIVefJLEKSFfplJcV1VpEA/edit?usp=sharing>
> West Growth Metrics WBR
> <https://docs.google.com/presentation/d/1tLFVzMw59m9G96dmkF6w0xh7s4DiWi3tXvmnQymVjTg/edit?usp=sharing>
>
> Thanks,
> Sarah
>
> --
> Sarah Powers
> Director, Strategic Analytics
> TheKey.com <https://www.thekey.com/>
> [image: TheKey] <https://homecareassistance.com/>
>