Re: Happy New Year + Kickoff of Next 2024 Canada Optimization - Keywords

--000000000000d5cdac060e76c8ff Content-Type: multipart/alternative; boundary="000000000000d5cdab060e76c8fd" --000000000000d5cdab060e76c8fd Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi InFront Team, I've attached the keyword data referenced in the previous email. Please confirm receipt and that the timeline and process outlined in it works for you - we can discuss specifics, any initial questions, the data, etc in our call tomorrow. Sincerely, On Tue, Jan 2, 2024 at 1:17=E2=80=AFPM Alexa Graziani wrote: > Hi InFront Team, > > Happy New Year! I hope you had great holidays. > > The next ongoing optimization for the Canadian markets that I'd like to > implement this quarter is on keywords. > > This email is to kick off the process of us working together this month t= o > determine what changes we'd like to make so that they can go live on > Monday, February 5th. > > Next week, I plan to send you a full keyword review from 2023 (as many > months as we have data), as well as reviews for the last 6 and three > months. That way the end of December data has at least a week to mature. > > From there, I'd like your team to review the data and put together a > proposal of keywords to a)pause, b)increase investment, c) add by EOD > 11/24. That way, we have a week to discuss and align on our final changes= . > This process can be similar to what we did the last time we went through = a > keyword review. > > Our monthly call is currently scheduled for the 9th. I will send the > keyword data by EOD on Monday the 8th so that we can address any question= s > you might have during our call. > > Let's also get a 30-minute call on the calendar for Monday 11/29 so that > we can discuss the proposal and any questions/feedback I have on each of > the markets. 10am-12pm PST is a great window for me if the team is free. > > Let me know if you have any suggestions for our timeline/doing a thorough > keyword review together. > > I look forward to a strong Q1! > > Thank you, > > -- > Alexa Graziani > Senior Marketing Manager - Consumer Growth > * Please note my email has changed: * > agraziani@thekey.com > > TheKey.com > [image: TheKey] > --=20 Alexa Graziani Senior Marketing Manager - Consumer Growth * Please note my email has changed: * agraziani@thekey.com TheKey.com [image: TheKey] --000000000000d5cdab060e76c8fd Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi InFront Team, I've attached the = keyword data referenced in the previous email. Ple= ase confirm receipt=C2=A0and=C2=A0that the timeline=C2=A0and process outlin= ed in it works for you - we can discuss specifics, any initial questions, t= he data, etc in our call tomorrow. Sincerely,=C2= =A0 On Tue, Jan 2, 2024 at 1:17=E2=80=AFPM Alexa Graziani < agraziani@thekey.com > wrote: = Hi InFront Team, Happy New Year! I hope you had gr= eat holidays. The next ongoing optimization for th= e Canadian markets that I'd like to imp