--0000000000003621c00619c3e7dd Content-Type: multipart/alternative; boundary="0000000000003621ba0619c3e7dc" --0000000000003621ba0619c3e7dc Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Thank you, Tim! On Fri, May 31, 2024 at 11:10=E2=80=AFAM Timothy Thomas wro= te: > adding in @Timon Page as he is new the GM of > Ontario > > On Fri, May 31, 2024 at 1:55=E2=80=AFPM Kira Farnham > wrote: > >> To the Ontario Teams, >> >> Thank you for all of your hard work and dedication to changing the way >> the world ages! As we initiate the next phase of our local SEO project, >> your input will be extremely helpful in moving forward. >> >> What is Local SEO? >> >> Local SEO is a search engine optimization (SEO) strategy that helps make >> your business more visible in local search results on Google. Optimizing >> your business=E2=80=99 website often involves keeping information up to = date and >> showing Google that you are a reliable and valuable resource for its use= rs. >> Any business that has a physical location or serves a geographic area ca= n >> benefit from local SEO. >> >> The Why: Google ranks the sites on its search results page by how >> relevant they are to a user=E2=80=99s search query. We know that no one = bothers to >> check page 2 of the results, so we want to be on page 1. This means that >> when someone searches =E2=80=9Csenior care near me=E2=80=9D, for example= , we need to be >> within the top 10 sites that pop up as a result. Local SEO can help boos= t >> your website=E2=80=99s ranking so you stand out amongst competitors. >> >> The Objective: To strengthen our location pages in an effort to generate >> more website traffic and increase page rankings in Google Search. This w= ill >> include updating images, copy, testimonials, and lead-generating materia= ls >> to make your office's page easier for users to find. >> >> The Impact: Increasing the amount of organic and relevant traffic to >> your office=E2=80=99s website and increasing lead generation by showing = local users >> how TheKey can meet their care needs. >> >> Project Goal: In the near future, all location pages on thekey.com will >> be updated in an effort to improve their visibility in Google. We=E2=80= =99re >> working to increase the local relevancy of our website location pages by >> adding more information for page visitors such as: >> >> >> - >> >> Pictures of the team >> - >> >> Local resources for seniors >> - >> >> Adding to our positive local reviews >> - >> >> Local partners >> >> >> How Your Team Will Make an Impact: >> >> We=E2=80=99re reaching out for your help to curate items that will be in= cluded in >> the new location pages. >> >> The Team: Regional Directors, Local Operations, Home Care Liaisons, >> Marketing >> >> Identifying Resources & Partners for Link Building >> >> Part of this project is to find organizations who can link to your >> office's page from their websites. These links will indicate to Google t= hat