--0000000000003eb55205e4684e38 Content-Type: text/plain; charset="UTF-8" Hi team, connected with Mavencare CEO. See below on our branding flexibility which I think was the ask of me from Kim a few emails back. Mavencare Toronto we can convert brand whenever ready, although I suggested tentatively (without commitment) that we would likely want to rebrand either concurrently or after the Canada September TheKey rebrand to avoid rebranding twice. Mavencare NY we are currently doing a bit of cobranding (TheKey = our management company, and Mavencare = the licensed agency). Our understanding is that we have to keep branding that way until Mavencare's license is re-issued with the TheKey DBA. Kim is leading that process with legal but the last estimate I heard from her is that it could be ~4 months. Kim, chime in if anything you want to add or correct. On Thu, Jul 21, 2022 at 4:00 PM Alexa Graziani wrote: > Hi Team, > > Any status update here? Is it possible for us to set up a call next week > to discuss if so? The Mavencare branding options and Salesforce usage has > major impacts on: > > 1. How we handle paid advertising in both markets > 2. The launch of the Canadian TheKey advertising > > I understand this is a moving target so we might not have an answer yet. I > just want to be clear that Phil and I are going to need to talk this > through with the team before we can support in a greater capacity. > > Sincerely, > > On Fri, Jul 15, 2022 at 1:47 PM Audra Williams wrote: > >> They will use their own Salesforce as they are on Maventech software. >> >> On Fri, Jul 15, 2022 at 11:21 AM Alexa Graziani >> wrote: >> >>> Thanks, all! >>> >>> Lucas Canada will be HCA still till mid-September so we will have to >>> take that into account. >>> >>> My other question is on how this will impact Salesforce - will they >>> continue to use their own or move to ours? This will impact my >>> recommendation on paid media plans/our attribution for the locations. >>> >>> Sincerely, >>> >>> On Fri, Jul 15, 2022 at 10:38 AM Lucas Motro wrote: >>> >>>> Timothy - I'll include that in the conversation, thanks for flagging - >>>> but as we don't have the licensing restriction there, assumption is that we >>>> can move to TheKey sooner - is your preference to move branding in Toronto >>>> sooner or later? >>>> >>>> Thanks, >>>> Lucas >>>> >>>> On Fri, Jul 15, 2022 at 1:32 PM Timothy Thomas wrote: >>>> >>>>> Thanks Lucas. Is there an alternate timeline for Toronto? >>>>> >>>>> On Fri, Jul 15, 2022 at 1:23 PM Lucas Motro wrote: >>>>> >>>>>> Thanks Kim, yes will circle back here on NY branding timeline after >>>>>> circling up with Adam. We were scheduled to meet yesterday but rescheduled. >>>>>> >>>>>> On Fri, Jul 15, 2022 at 1:19 PM Kimberly Guerci >>>>>> wrote: >>>>>> >>>>>>> Hi all...adding Lucas as he will be meeting with Adam to discuss >>>>>>> rebranding of Mavencare to TheKey through a DBA. I think once Lucas has >>>>>>> his meeting we will have a better idea as to how t